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  • August 2018 (Revised October 2019)
  • Case

C3.ai—Driven to Succeed

By: Robert Simons and George Gonzalez
CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee... View Details
Keywords: Strategy Execution; Performance Measurement; Critical Performance Variables; Strategic Boundaries; Internet Of Things; Artificial Intelligence; Software Development; Big Data; Machine Learning; Business Startups; Management Style; Business Strategy; Performance; Measurement and Metrics; Organizational Culture; AI and Machine Learning; Digital Transformation; Applications and Software; Digital Marketing; Analytics and Data Science; Technology Industry; United States; California
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  • October 2011
  • Case

Gene Sequencing: Staking a Position in an Expanding Industry

By: Richard G. Hamermesh, Mara Aspinall and Phillip Andrews
Towards the end of 2010, companies in the gene sequencing industry were pushing aggressive R&D programs to develop technologies and products in the race to sequence the entire human genome at a cost of $1,000. It remained to be seen when the "$1,000 genome" would... View Details
Keywords: Genetics; Business Growth and Maturation; Business Plan; Competition; Venture Capital; Biotechnology Industry
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  • May–June 2015
  • Article

Big Data: Big Deal or Big Hype?

By: Sunil Gupta
Google Flu Trends article of November 2008 heralded a new age for big data where it is possible to leverage the vast amount of data to speak for itself, without theory or expert knowledge of the subject matter. However, in a short span the pendulum swung from big data... View Details
Keywords: Big Data; Analytics and Data Science; Management Practices and Processes
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  • summer 2008
  • Article

Corporate Social Responsibility Through an Economic Lens

By: Forest L. Reinhardt, Robert N. Stavins and Richard H.K. Vietor
Business leaders, government officials, and academics are focusing considerable attention on the concept of "corporate social responsibility" (CSR), particularly in the realm of environmental protection. Beyond complete compliance with environmental regulations, do... View Details
Keywords: Profit; Governance Compliance; Governing Rules, Regulations, and Reforms; Corporate Social Responsibility and Impact; Business and Shareholder Relations; Environmental Sustainability
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  • 20 Jun 2017
  • First Look

First Look at New Research and Ideas, June 20

Psychological Science Should Governments Invest More in Nudging? By: Benartzi, Shlomo, John Beshears, Katherine L. Milkman, Cass R. Sunstein, Richard H. Thaler, Maya Shankar, Will Tucker-Ray, William J. Congdon, and Steven Galing... View Details
Keywords: Sean Silverthorne
  • 2012
  • Chapter

Sustainable Cities: Oxymoron or the Shape of the Future?

By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul
Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
Keywords: Environmental Sustainability; City; Urban Development; Infrastructure; Housing; Urban Scope; Business Ventures; Business Model; Green Technology Industry
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  • 17 Oct 2018
  • Research & Ideas

Pro Basketball Coaches Display Racial Bias When Selecting Lineups

percent Latino and 0.6 percent Asian). When it comes to NBA coaches, however, the exact opposite is true: there are six black head coaches among 30 teams, or just 20 percent of the league. Research by Harvard Business School Assistant... View Details
Keywords: by Michael Blanding; Sports
  • 13 Nov 2017
  • Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

Harvard Business School Assistant Professor Ashley V. Whillans, who studies how people navigate trade-offs between time and money. “We know that buying into positive experiences—like the movies—is a good predictor of daily happiness. This... View Details
Keywords: by Dina Gerdeman
  • April 2014
  • Case

Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America

By: Christopher Marquis and Zoe Yang
A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities—seasonal starvation.... View Details
Keywords: Fair Trade; Coffee; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Consumer Products Industry; Latin America; Central America; Mexico; Guatemala; Nicaragua
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  • 2010
  • Working Paper

Sustainable Cities: Oxymoron or the Shape of the Future?

By: Annissa Alusi, Robert G. Eccles, Amy C. Edmondson and Tiona Zuzul
Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
Keywords: Communication Technology; Investment; City; Infrastructure; Business and Government Relations; Environmental Sustainability; Urban Development; Information Technology; Green Technology Industry; Real Estate Industry
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  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

Harvard Business Review Managing Political Misfits By: Bermiss, Y. Sekou, and Rory McDonald Abstract—Not all employees agree with your politics. That's OK. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54406... View Details
Keywords: Sean Silverthorne
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar... View Details
  • 09 Aug 2010
  • Research & Ideas

How to Speed Up Energy Innovation

Is there a special sauce for stimulating innovation in the energy sector, a concoction to spur cost-effective developments toward solving the climate change problem? HBS professor Rebecca Henderson doesn't claim to know all the ingredients for that special sauce. But... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

Author:Thomas J. Steenburgh Periodical:Marketing Science (forthcoming). (Harvard Business School Working Paper, No. 05-022, 2004) Abstract This article introduces a newly discovered property of... View Details
Keywords: Martha Lagace
  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

development of self-service merchandising systems in American grocery stores, but also revealing how cellophane manufacturers tried to control the narrative of how women buy food. “Cellophane changed how people shopped,” says Ai Hisano, the Harvard-Newcomen Fellow in... View Details
Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising
  • December 2004 (Revised February 2005)
  • Case

Cheetah Conservation Fund Bush Project, The

Laurie Marker, head of the Cheetah Conservation Fund, is trying to form a for-profit institution, the Bush Project, to control the bush encroachment problem in Namibia. Bush encroachment not only destroys the general ecosystem, but it also has a harmful impact on the... View Details
Keywords: Social Enterprise; For-Profit Firms; Emerging Markets; Environmental Sustainability; Financial Strategy; Africa
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  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

each branch of the armed services must make. Army and Marine Corps officers operate in an inherently uncertain environment. They define the mission but then give subordinates the flexibility to adjust to realities on the ground. This leadership experience tends to turn... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

and Rohini Somanathan Publication:In Handbook of Development Economics. Vol. 4, edited by T. Paul Schultz and John Strauss. Elsevier Science & Technology Books, 2008 Abstract This chapter focuses on the relationship between public... View Details
Keywords: Martha Lagace
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

October 2017 Management Science The Size of the LGBT Population and the Magnitude of Anti-Gay Sentiment Are Substantially Underestimated By: Coffman, Katherine Baldiga, Lucas C. Coffman, and Keith M. Marzilli Ericson Abstract—We... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2019
  • Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

As entrepreneurial rocket companies come closer to shooting the first space tourist into the void, perhaps even this year, another reality is dawning: The business of space is no different than new industries everywhere else. It’s tough... View Details
Keywords: by Scott Wallask; Aerospace; Tourism; Transportation

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