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    • All HBS Web  (4,325)
      • Faculty Publications  (914)

      Sales Force ManagementRemove Sales Force Management →

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      • October 2003 (Revised December 2020)
      • Case

      Globalizing Consumer Durables: Singer Sewing Machine before 1914

      By: Geoffrey Jones and David Kiron
      Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other... View Details
      Keywords: Business History; Multinational Firms and Management; Global Strategy; Entrepreneurship; Investment; Globalization
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      Jones, Geoffrey, and David Kiron. "Globalizing Consumer Durables: Singer Sewing Machine before 1914." Harvard Business School Case 804-001, October 2003. (Revised December 2020.)
      • September 2003 (Revised January 2004)
      • Case

      Wal-Mart Stores in 2003

      By: Pankaj Ghemawat, Stephen P. Bradley and Ken Mark
      Examines Wal-Mart's development over three decades and provides financial and descriptive detail of its domestic operations. In 2003, Wal-Mart's Supercenter business has surpassed its domestic business as the largest generator of revenues. Its international operation... View Details
      Keywords: Wages; Fairness; Corporate Strategy; Operations; Labor Unions; Problems and Challenges; Gender; Globalized Firms and Management; Competitive Advantage; Retail Industry; United States
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      Ghemawat, Pankaj, Stephen P. Bradley, and Ken Mark. "Wal-Mart Stores in 2003." Harvard Business School Case 704-430, September 2003. (Revised January 2004.)
      • September 2003 (Revised December 2003)
      • Case

      Royal Caribbean Cruises Ltd.

      By: F. Warren McFarlan and Valerie Massoni
      Focuses on the current IT applications portfolio and plans for the world's second largest cruise line. An IT-intensive organization, it forces students to think through how IT resources should be allocated in this dynamic environment and what kind of management system... View Details
      Keywords: Management Systems; Resource Allocation; Planning; Situation or Environment; Information Technology; Air Transportation Industry
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      McFarlan, F. Warren, and Valerie Massoni. "Royal Caribbean Cruises Ltd." Harvard Business School Case 304-019, September 2003. (Revised December 2003.)
      • September 2003
      • Case

      Executive Compensation at Reckitt Benckiser plc

      By: V.G. Narayanan, Krishna G. Palepu and Lisa Brem
      Investors felt betrayed by the increasingly lucrative pay packages awarded to CEOs and other top executives at multinational companies. Yet, board members charged with adequately rewarding executives were forced to compete with rising packages of salaries and stock... View Details
      Keywords: Design; Stock Options; Investment Activism; Corporate Accountability; Compensation and Benefits; Employee Stock Ownership Plan; Management Teams; Business and Shareholder Relations; Consumer Products Industry; Netherlands; United States
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      Narayanan, V.G., Krishna G. Palepu, and Lisa Brem. "Executive Compensation at Reckitt Benckiser plc." Harvard Business School Case 104-006, September 2003.
      • September 2003 (Revised September 2004)
      • Case

      Hearthside Homes

      By: Jason R. Barro, Brian J. Hall and Aaron Zimmerman
      Investigates the "controllability problem" inherent in bonus systems. Ideally, an incentive system accurately measures performance in areas that the individual can control. But most measures are either too broad, including factors outside the influence of the employee,... View Details
      Keywords: Motivation and Incentives; Housing; Performance Evaluation; Construction Industry; Manufacturing Industry; Real Estate Industry
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      Barro, Jason R., Brian J. Hall, and Aaron Zimmerman. "Hearthside Homes." Harvard Business School Case 904-003, September 2003. (Revised September 2004.)
      • September 2003 (Revised May 2006)
      • Case

      Eyeblaster: Enabling the Next Generation of Online Advertising

      By: Elie Ofek
      Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details
      Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy
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      Ofek, Elie. "Eyeblaster: Enabling the Next Generation of Online Advertising." Harvard Business School Case 504-005, September 2003. (Revised May 2006.)
      • August 2003 (Revised August 2006)
      • Case

      I've Got Rhythm: Selling Cardiac Rhythm Management Devices

      By: Regina E. Herzlinger, William Lagor, Christopher Perry and Scott St. Germain
      The head of sales and marketing in a large medical devices firm must decide how to assign his sales force. He compares selling in the pharma, specialty pharma, and device industries and analyzes the reasons for the differences. View Details
      Keywords: Health Care and Treatment; Marketing Strategy; Industry Structures; Sales; Salesforce Management; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., William Lagor, Christopher Perry, and Scott St. Germain. "I've Got Rhythm: Selling Cardiac Rhythm Management Devices." Harvard Business School Case 304-012, August 2003. (Revised August 2006.)
      • July 2003 (Revised March 2004)
      • Case

      XM Satellite Radio (A)

      By: David B. Godes and Elie Ofek
      XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details
      Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry
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      Godes, David B., and Elie Ofek. "XM Satellite Radio (A)." Harvard Business School Case 504-009, July 2003. (Revised March 2004.)
      • March 2003
      • Background Note

      Managing a Customer Relationship Over Time

      By: Das Narayandas
      Describes the different ways in which vendors can sell a portfolio of products to industrial customers. View Details
      Keywords: Customer Relationship Management; Management; Marketing Strategy; Product Marketing; Networks; Sales; Manufacturing Industry
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      Narayandas, Das. "Managing a Customer Relationship Over Time." Harvard Business School Background Note 503-071, March 2003.
      • February 2003
      • Background Note

      Leading Teams

      By: Jeffrey T. Polzer
      This note which describes the architecture and processes that characterize effective teams, begins by detailing the steps involved in designing a team, from diagnosing the complexity, interdependence, and objectives of the task to harnessing the key resources teams... View Details
      Keywords: Communication; Decision Making; Leadership; Managerial Roles; Performance Effectiveness; Groups and Teams
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      Polzer, Jeffrey T. "Leading Teams." Harvard Business School Background Note 403-094, February 2003.
      • February 2003 (Revised May 2003)
      • Case

      Bombardier: Canada versus Brazil at the WTO

      By: Rawi E. Abdelal, Laura Alfaro and Brett Laschinger
      In less than a decade, Bombardier had grown from a medium-size Canadian company to a highly profitable global player largely on the strength of the introduction of a new generation of regional jet and successfully marketing its product to airlines around the world.... View Details
      Keywords: Trade; Global Strategy; Five Forces Framework; Marketing Strategy; Product Launch; Business and Government Relations; Situation or Environment; Competition; Air Transportation Industry; Canada; Brazil
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      Abdelal, Rawi E., Laura Alfaro, and Brett Laschinger. "Bombardier: Canada versus Brazil at the WTO." Harvard Business School Case 703-022, February 2003. (Revised May 2003.)
      • January 2003 (Revised October 2012)
      • Case

      Newport Creamery (A)

      By: Paul Marshall and Todd Thedinga
      Describes the operating challenges of Newport Creamery, a Rhode Island-based chain of ice cream restaurants. Profiles the company's transition from longtime family ownership to a real estate developer, the developer's expansion strategy, and the company's subsequent... View Details
      Keywords: Family Business; Crisis Management; Insolvency and Bankruptcy; Food and Beverage Industry; Rhode Island
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      Marshall, Paul, and Todd Thedinga. "Newport Creamery (A)." Harvard Business School Case 803-130, January 2003. (Revised October 2012.)
      • November 2002 (Revised March 2010)
      • Case

      The Newsprint Industry

      By: Ramon Casadesus-Masanell, Nabil I. Al-Najjar and James Pyke
      Describes the 1990s consolidation on the newsprint industry. Questions whether consolidation will ever deliver on its promise. Whereas some industry observers maintain that the effects of consolidation are already visible, others argue that further consolidation is... View Details
      Keywords: Five Forces Framework; Duopoly and Oligopoly; Monopoly; Mathematical Methods; Competition; Consolidation; Pulp and Paper Industry
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      Casadesus-Masanell, Ramon, Nabil I. Al-Najjar, and James Pyke. "The Newsprint Industry." Harvard Business School Case 703-404, November 2002. (Revised March 2010.)
      • November 2002 (Revised May 2003)
      • Case

      Epicentric

      By: William A. Sahlman
      Describes a set of decisions confronting the management of a software company that sells portal management tools to large companies. Management must raise additional funds under difficult circumstances. View Details
      Keywords: Finance; Investment Funds; Business or Company Management; Product Marketing; Problems and Challenges; Sales; Information Technology Industry
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      Sahlman, William A. "Epicentric." Harvard Business School Case 803-080, November 2002. (Revised May 2003.)
      • November 2002
      • Case

      Siemens ShareNet: Building a Knowledge Network

      By: Alan D. MacCormack, Sven Volpel and Kerry Herman
      Describes the development of ShareNet, an innovative knowledge management system used by a division of Siemens. ShareNet attempts to capture the knowledge and experience of Siemen's many dispersed sales and marketing units around the globe, making it available to all.... View Details
      Keywords: Cost Management; Investment Return; Revenue; Knowledge Acquisition; Knowledge Management; Sales
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      MacCormack, Alan D., Sven Volpel, and Kerry Herman. "Siemens ShareNet: Building a Knowledge Network." Harvard Business School Case 603-036, November 2002.
      • September 2002 (Revised January 2003)
      • Case

      Intrawest Corporation

      By: Frances X. Frei, Daniel Rethazy and Corey B. Hajim
      Describes the dilemma surrounding Intrawest's growth strategy for the future. The organization must decide whether to continue its present development tactic or use its expertise to diversify its resort products in terms of location and type or spin off associated... View Details
      Keywords: Diversification; Growth and Development Strategy; Accommodations Industry; Tourism Industry
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      Frei, Frances X., Daniel Rethazy, and Corey B. Hajim. "Intrawest Corporation." Harvard Business School Case 603-001, September 2002. (Revised January 2003.)
      • September 2002
      • Background Note

      Note on WTO Disputes: Five Major Cases

      By: David A. Moss and Nick Bartlett
      Summarizes five major trade disputes before the World Trade Organization (WTO): (1) the Brazil-Canada aircraft dispute, (2) the European Union/United States foreign sales corporation dispute, (3) the Asian/United States shrimp and sea turtle dispute, (4) the United... View Details
      Keywords: Trade; Conflict Management; Negotiation; Brazil; Canada; European Union; Asia; United States
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      Moss, David A., and Nick Bartlett. "Note on WTO Disputes: Five Major Cases." Harvard Business School Background Note 703-016, September 2002.
      • September 2002 (Revised July 2012)
      • Case

      Athleta

      By: William A. Sahlman and Taslim Pirmohamed
      The management team at Athleta is attempting to raise equity capital for the company in March 2002. Athleta is a catalog and online retailer of women's athletic clothing. The company has made substantial progress, with anticipated 2002 sales over $20 million, but has... View Details
      Keywords: Management Teams; Financing and Loans; Business Model; Business Strategy; Equity; Capital; Retail Industry
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      Sahlman, William A., and Taslim Pirmohamed. "Athleta." Harvard Business School Case 803-045, September 2002. (Revised July 2012.)
      • August 2002 (Revised January 2003)
      • Case

      Siebel Systems: Anatomy of a Sale, Part 1

      By: John A. Deighton and Das Narayandas
      How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months—from Siebel's initial... View Details
      Keywords: Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry
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      Deighton, John A., and Das Narayandas. "Siebel Systems: Anatomy of a Sale, Part 1." Harvard Business School Case 503-021, August 2002. (Revised January 2003.) (request a courtesy copy.)
      • August 2002 (Revised February 2003)
      • Case

      Siebel Systems: Anatomy of a Sale, Part 2

      By: John A. Deighton and Das Narayandas
      How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details
      Keywords: Business Cycles; Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry
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      Deighton, John A., and Das Narayandas. "Siebel Systems: Anatomy of a Sale, Part 2." Harvard Business School Case 503-022, August 2002. (Revised February 2003.)
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