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Show Results For
-
All HBS Web
(10,791)
- People (21)
- News (2,320)
- Research (6,649)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,534)
- 2024
- Working Paper
Personalization and Targeting: How to Experiment, Learn & Optimize
By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic...
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Keywords:
Personalization;
Targeting;
Experiments;
Observational Studies;
Policy Implementation;
Policy Evaluation;
Customization and Personalization;
Marketing Strategy;
AI and Machine Learning
Lemmens, Aurelie, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela, and Oded Netzer. "Personalization and Targeting: How to Experiment, Learn & Optimize." Working Paper, June 2024.
- June 2023
- Supplement
Clash of Two Giants Simulation Exercise
By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A...
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- 15 Jun 2015
- News
Target to sell its drugstores to CVS for $1.9b
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision View Details
- April 12, 2023
- Article
Using AI to Adjust Your Marketing and Sales in a Volatile World
By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer...
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Keywords:
Forecasting and Prediction;
AI and Machine Learning;
Consumer Behavior;
Technology Adoption;
Competitive Advantage
Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
- March 2009 (Revised November 2021)
- Case
The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?
By: Juan Alcacer, David J. Collis and Mary Furey
Soon after Robert Iger took over as CEO of the Walt Disney Company in late 2005, he turned his attention toward Pixar, the animation studio with which Disney had worked since 1991 and was responsible for producing hits such as Toy Story and Finding Nemo. Disney's own...
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Keywords:
Mergers and Acquisitions;
Decision Making;
Animation Entertainment;
Film Entertainment;
Contracts;
Distribution;
Partners and Partnerships;
Vertical Integration;
Motion Pictures and Video Industry
Alcacer, Juan, David J. Collis, and Mary Furey. "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" Harvard Business School Case 709-462, March 2009. (Revised November 2021.)
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
excitement among prospective consumers who value new bells and whistles over small improvements. On the other hand, customers may worry that new features pose the risk of new glitches and a steep learning curve. It's important for a firm...
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Keywords:
by Carmen Nobel
- December 2006 (Revised October 2016)
- Case
eClinicalWorks: The Paths to Growth
By: Robert F. Higgins and Mark Rennella
In January 2006, eClinicalWorks (eCW) had an acquisition opportunity that could fundamentally change the way they had done business since the inception of the company in 1999. eClinicalWorks was a privately run business in the healthcare information technology field...
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Keywords:
Young Companies;
Strategic Revelation;
Strategy And Execution;
Strategy Development;
Strategy And Leadership;
Financing Strategy;
Financing Risk;
Financing;
Expansion;
Business Growth and Maturation;
Organizational Culture;
Financing and Loans;
Customer Focus and Relationships;
Acquisition;
Growth and Development Strategy;
Information Technology Industry;
Health Industry;
Massachusetts
Higgins, Robert F., and Mark Rennella. "eClinicalWorks: The Paths to Growth." Harvard Business School Case 807-025, December 2006. (Revised October 2016.)
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
Many consumers recovering from the worst inflation in 40 years continue to closely watch their spending—they want to know that every expense is worth it. Now companies must confront a major challenge:...
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- July 2012
- Supplement
How Much? (B)
By: Clayton Rose
The leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.
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Rose, Clayton. "How Much? (B)." Harvard Business School Supplement 313-005, July 2012.
- July 2012 (Revised July 2012)
- Case
How Much? (A)
By: Clayton Rose
The leader of a small business team must deal with an employee who is unwilling to reveal to him the profitability of a transaction for the firm and client.
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Keywords:
Culture;
Client Responsibility;
Leadership;
Groups and Teams;
Ethics;
Finance;
Conflict Management
Rose, Clayton. "How Much? (A)." Harvard Business School Case 313-004, July 2012. (Revised July 2012.)
- July 2014
- Article
Making Boston Stronger
By: Dutch Leonard, Arnold M. Howitt, Christine M. Cole and Philip B. Heymann
In the wake of the Boston Marathon bombing in 2013, a team from Harvard University carried out extensive interviews with participants to identify strengths and weaknesses in the incident response to the terror attack. This abridged version of their final report focuses...
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Keywords:
Boston Marathon Bombing;
Disaster Response;
Emergency Preparedness;
Crisis Management;
Cooperation;
Boston
Leonard, Dutch, Arnold M. Howitt, Christine M. Cole, and Philip B. Heymann. "Making Boston Stronger." ICSS Journal 2, no. 2 (July–August 2014): 15–23.
- February 2021
- Background Note
Jobs to Be Done: A Toolbox
By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it...
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Keywords:
Customer Value and Value Chain;
Decision Choices and Conditions;
Knowledge Acquisition;
Attitudes;
Perception;
Theory;
Behavior;
Customer Relationship Management
van Bever, Derek C. M., Bob Moesta, Iuliana Mogosanu, Shaye Roseman, and Katie Zandbergen. "Jobs to Be Done: A Toolbox." Harvard Business School Background Note 321-095, February 2021.
- December 2017 (Revised January 2019)
- Case
In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (A)
By: Andy Zelleke and Brian Tilley
By late 2016 and early 2017, Lotte Group, a South Korean chaebol (large family-controlled business group) had become embroiled not only in the domestic political turmoil surrounding President Park Geun-hye, but also—uncomfortably—in a four-country geopolitical storm. ...
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- April 2019
- Supplement
C3: Driven to Succeed
By: Robert L. Simons
This video series, which is intended to be used with C3: Driven to Succeed (119-004), shows founder and CEO Tom Siebel addressing a class of MBA students. In eight short video clips, he discusses how he selects customers and employees, creates a high-energy culture,...
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Keywords:
Management Style;
Customers;
Employees;
Selection and Staffing;
Organizational Culture;
Performance;
Success
Simons, Robert L. "C3: Driven to Succeed." Harvard Business School Multimedia/Video Supplement 119-705, April 2019.
- Article
Know Your Customers' 'Jobs to Be Done'
By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create...
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Keywords:
Customer Relationship Management
Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan. "Know Your Customers' 'Jobs to Be Done'." Harvard Business Review 94, no. 9 (September 2016): 54–62.
- April 2022
- Teaching Note
Banorte Móvil: Data-Driven Mobile Growth
By: Ayelet Israeli and Carla Larangeira
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had...
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- 2009
- Book
Too Big to Save?: How to Fix the U.S. Financial System
By: Robert C. Pozen
Too Big To Save? provides a comprehensive review of the financial crisis, explaining not only the factors causing the crisis but also evaluating the government responses to date and suggesting practical reforms for the future.
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Keywords:
Financial Crisis;
Governing Rules, Regulations, and Reforms;
Government and Politics;
United States
Pozen, Robert C. Too Big to Save? How to Fix the U.S. Financial System. John Wiley & Sons, 2009.
- April 10, 2014
- Article
Generation to Generation: How to Save the Family Business
By: Boris Groysberg and Deborah Bell
Most family-owned businesses—approximately 70%—last just one generation. Because an estimated 80% of businesses across the globe are family-owned, the low survival rate has alarming consequences. Consider this: In the United States alone, family-owned businesses (FOBs)...
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Keywords:
Family Business;
Governing and Advisory Boards;
Strategy;
Management Succession;
Competency and Skills;
Diversity
Groysberg, Boris, and Deborah Bell. "Generation to Generation: How to Save the Family Business." Harvard Business Review Digital Articles (April 10, 2014).
- 26 Jun 2023
- Research & Ideas
Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks
patterns emerged, with participants ranking journeys the least desirable when they remained low or decreased over time, even when they started from a high point. The next-most desirable journeys were those with big fluctuations, implying that when it comes View Details