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Show Results For
- All HBS Web
(21,632)
- People (39)
- News (4,731)
- Research (13,474)
- Events (125)
- Multimedia (356)
- Faculty Publications (11,119)
- Research Summary
Relationship Marketing Practice
Susan M. Fournier is involved with several projects that seek to inform the practice of relationship marketing. The first, recognizing that relationships are reciprocal, dyadic phenomena, explores consumer's views of relationship marketing activities. A critical... View Details
- May 2018
- Article
Selection and Market Reallocation: Productivity Gains from Multinational Production
By: Laura Alfaro and Maggie X. Chen
Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
Keywords: Productivity Gains; Multinational Production; Selection; Market Reallocation; And Within-firm Productivity; Multinational Firms and Management; Production; Performance Productivity; Competition; Mathematical Methods
Alfaro, Laura, and Maggie X. Chen. "Selection and Market Reallocation: Productivity Gains from Multinational Production." American Economic Journal: Economic Policy 10, no. 2 (May 2018): 1–38. (Also NBER Working Paper 18207. See Harvard Business School Working Paper, No. 12–111, 2015 for longer version.)
- 01 Jun 2013
- News
Education Innovation
CHILDRESS (MBA 2000) Illustration by Peter Hoey Related Links 5 Bright Ideas Charter Revolution Redux Lesson Plans Minding the Gap In an article for Harvard Business Review last year, former HBS lecturer Stacey Childress (MBA 2000) offered a rather stark assessment... View Details
- March 2023
- Supplement
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)
By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
Keywords: Innovation Leadership; Organizational Culture; Technology Industry; Information Technology Industry; Advertising Industry; United States
Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)." Harvard Business School Supplement 423-077, March 2023.
- 2009
- Working Paper
Patent Policy, Patent Pools, and the Accumulation of Claims in Sequential Innovation
By: Gaston Llanes and Stefano Trento
We present a dynamic model where the accumulation of patents generates an increasing number of claims on sequential innovation. We study the equilibrium innovation activity under three regimes: patents, no-patents and patent pools. Patent pools increase the probability... View Details
Llanes, Gaston, and Stefano Trento. "Patent Policy, Patent Pools, and the Accumulation of Claims in Sequential Innovation." Harvard Business School Working Paper, No. 10-005, July 2009.
- July 2021
- Article
Redistribution through Markets
By: Piotr Dworczak, Scott Duke Kominers and Mohammad Akbarpour
Policymakers frequently use price regulations as a response to inequality in the markets they control. In this paper, we examine the optimal structure of such policies from the perspective of mechanism design. We study a buyer-seller market in which agents have private... View Details
Keywords: Optimal Mechanism Design; Redistribution; Inequality; Welfare Theorems; Market Design; Equality and Inequality
Dworczak, Piotr, Scott Duke Kominers, and Mohammad Akbarpour. "Redistribution through Markets." Econometrica 89, no. 4 (July 2021): 1665–1698. (Authors' names are in certified random order.)
- Article
The Organizational Context of Market Research Use
By: Rohit Deshpandé
Deshpandé, Rohit. "The Organizational Context of Market Research Use." Journal of Marketing 46, no. 4 (Fall 1982): 98–108.
- October 2018 (Revised August 2020)
- Supplement
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
- 23 Jun 2015
- Video
Innovation and the Retailization of Health Care 2
- Research Summary
Customer-Centric Marketing Strategy
By: Rohit Deshpande
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
- 25 Jul 2011
- Research & Ideas
How Disruptive Innovation is Remaking the University
Editor's note: It has been more than a decade since the publication of The Innovator's Dilemma, in which Clayton M. Christensen introduced the idea of disruptive technologies—those unexpected products and... View Details
- 09 Dec 2015
- News
Towards interdisciplinary medical innovation
- January 2009 (Revised November 2010)
- Case
The Dojima Rice Market and the Origins of Futures Trading
By: David A. Moss and Eugene Kintgen
In 1730, Japanese merchants petitioned shogun Tokugawa Yoshimune to officially authorize trade in rice futures at the Dojima Exchange, the world's first organized (but unsanctioned) futures market. For many years, the Japanese government had prohibited the trade of... View Details
Keywords: Futures and Commodity Futures; Price; Food; Business History; Market Transactions; Business and Government Relations; Japan
Moss, David A., and Eugene Kintgen. "The Dojima Rice Market and the Origins of Futures Trading." Harvard Business School Case 709-044, January 2009. (Revised November 2010.)
- 2001
- Working Paper
Getting the Innovation Job Done: Matching the Right New Product with the Right Market
By: Clayton M. Christensen and David Sundahl
- 2014
- Chapter
Knowledge and the Management of Creativity and Innovation
By: Dorothy A. Leonard and Michelle Barton
Leonard, Dorothy A., and Michelle Barton. "Knowledge and the Management of Creativity and Innovation." In The Oxford Handbook of Innovation Management, edited by Mark Dodgson, David Gann, and Nelson Phillips. Oxford University Press, 2014.
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- October 2011 (Revised September 2014)
- Case
Paddle8: Painting a New Picture of the Art Market
By: Mukti Khaire
The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with... View Details
Keywords: Arts; Business Plan; Business Startups; Corporate Entrepreneurship; Internet and the Web; Trade; Fine Arts Industry; New York (city, NY)
Khaire, Mukti. "Paddle8: Painting a New Picture of the Art Market." Harvard Business School Case 812-047, October 2011. (Revised September 2014.)
- July 2010 (Revised January 2017)
- Background Note
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)
By: Thomas Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details
Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; ＂Marketing Analytics＂; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value
Steenburgh, Thomas, and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)." Harvard Business School Background Note 525-017, July 2010. (Revised January 2017.)
- 07 Dec 2015
- Video
Social Innovation Lab: Field Course
- spring 1974
- Article
The Optimality of a Competitive Stock Market
By: Robert C. Merton and Marti G. Subrahmanyam
Merton, Robert C., and Marti G. Subrahmanyam. "The Optimality of a Competitive Stock Market." Bell Journal of Economics and Management Science 5, no. 1 (spring 1974): 145–170.