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Show Results For
- All HBS Web
(1,276)
- People (2)
- News (220)
- Research (979)
- Events (2)
- Multimedia (2)
- Faculty Publications (625)
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
flexibility were limited. The new e-business models emerging on the Internet can be classified within one or more of the generic market roles. In addition, the models can be grouped into two categories.... View Details
Keywords: by Lynda M. Applegate
- 26 Jun 2000
- Research & Ideas
Presentation Round-Up
HBS Professor Marco Iansiti and H.T. Kung, William H. Gates Professor of Computer Science at Harvard, solicited views on new directions for the Internet in a panel discussion called "e-Service: The Next e-Wave." The current shift on the... View Details
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
control over brands is explicitly ceded to the public for marketing purposes. As I write this, the Binghamton, New York minor league professional baseball team is thought to be on its way to being named the Stud Muffins in a poll of fans.... View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a... View Details
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
Italian soccer star on the cover; in England, the English one; in Germany, the German one. Otherwise people don't buy it." "The Internet is Hell," he said, "but it gives us a chance to reach each one of you everywhere... View Details
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
Internet pioneers looked at everything from Wi-Fi "hot spots" to the future of broadband at a recent telecommunications conference at Harvard Business School. The issues were debated at the Bandwidth Explosion colloquium held... View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
At first blush, the consumer appeal of a business like Groupon seems pretty obvious. The popular deal-of-the-day Internet start-up sells vouchers to restaurants, spas, and other local businesses at major markdowns--and who wouldn't want... View Details
Keywords: by Carmen Nobel
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
tangible features) of the product." He concurs with Balu Rajagopal who wrote, "The marketing 4 Ps are still a valid framework but the Internet has added a new dimension—interactivity. ... If there... View Details
Keywords: by James Heskett
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
Internet music piracy not only doesn't hurt legitimate CD sales, it may even boost sales of some types of music. Those were the counterintuitive findings released in March by Harvard Business School professor Felix Oberholzer-Gee and his... View Details
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
Summing Up Is "Collateral Damage" from Economic Bubbles Inevitable, Necessary, and Useful? According to the old saw, markets are made by differences of opinion. If that's the case, there is a real View Details
- 01 Apr 1998
- News
Emerging Information
IT WAS A CRITICAL demonstration that, if all went well, would likely land a big-time client for Gary Mueller, president and CEO of Internet Securities (www.securities.com), an online service designed to provide news and data about the... View Details
Keywords: Paul Michelman
- 18 Nov 2013
- Op-Ed
Twitter IPO: Overvalued or the Start of Something Big?
focusing on disruptive technologies, offers his analysis of the Twitter IPO phenomenon. In our second-year MBA elective Building and Sustaining a Successful Enterprise (a course developed by my colleague Clay Christensen), one of the concepts we study is new View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
technology will not be fully realized, however, if companies simply make their existing online services available through wireless devices. Successful players in the m-commerce market space will take a much broader view of the technology,... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
the content industry. Advertisers, for their part, continue to feel comfortable placing ads on TV, gauging that their dollars will not be wasted. Emerging markets further propel the growth potential for innovations combining the View Details
Keywords: by Martha Lagace
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
is the capability to show full motion video, which some people will find compelling. This is going to be an increasing part of the advertising world, but it's still a pretty small percentage. Beyond search advertising, marketers are using... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
Marketing Research, "Emotion-Induced Engagement in Internet Video Ads," coauthored by Teixeira and fellow researchers Michel Wedel of the University of Maryland and Rik Pieters of Tilburg University.) The... View Details
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
solutions for myriad tasks that previously were performed in traditional, non-tech ways. In this way, they have improved the productivity of many traditional industries (just look at all the industries that use PCs today) and created brand new ones (just look at the... View Details
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
the Market for Digital Information Goods," is among the first efforts to study the interactions of two entirely new and radical business models operating in the same market. Sean Silverthorne: What attracted you to research this area... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
economy. “A platform owner may imitate them and enter their markets by offering similar products,” Zhu explained. “Before you build your business model around platforms, you need to think about how to minimize the risk from these... View Details