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All HBS Web
(1,324)
- People (4)
- News (270)
- Research (837)
- Multimedia (3)
- Faculty Publications (514)
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- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and claim a disproportionate share of the value...
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Carmen Nobel
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
You want people to touch your product and actually get the brand experience. You could get to a point where stores like Best Buy become just showrooms and fulfillment is done by Amazon because they are much more efficient at it. I could...
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- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
products and services. Despite the importance of a good chin wag to creativity, however, research by Koning and Sharique Hasan, of Duke University’s Fuqua School of Business, shows that not all conversations are created equal. Depending...
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by Michael Blanding
- 18 Oct 2011
- First Look
First Look: October 18
characteristics of the waste-to-energy operation, the market characteristics for waste disposal and energy, and the mechanisms regulators use to encourage production of renewable energy, we determine the profit-maximizing operating...
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Sean Silverthorne
- 04 Apr 2007
- Research & Ideas
The Business of Global Poverty
Every night on the outskirts of Manila, thousands of people lie down to sleep amid acres of rotting food and industrial detritus in a vast urban dumping ground called Payatas. At dawn, they rise and swarm across a featureless landscape of...
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by Garry Emmons
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
food they consumed to the jobs they took. Environmental quality does behave like a luxury good.— Forest L. Reinhardt All that has changed, partly due to alarming disasters such as the Exxon Valdez oil spill in 1989 and the 1984 Union...
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by Martha Lagace
- 08 Jan 2001
- Research & Ideas
Can Japan Compete? [Part Two]
inefficient local industries, including construction and food processing, they will not become competitive. The traditional Japanese government approach has been to believe that if, say, the chemical industry was ailing, it should step in...
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by Martha Lagace & Hilah Geer
- 11 Aug 2016
- Cold Call Podcast
Why College Rankings Keep Deans Awake at Night
food is good.” You've got a lot of rankings out there that are looking at seemingly pretty unimportant things like the taste of the food but maybe to that end consumer that's a really important element....
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- 14 Nov 2007
- First Look
First Look: November 14, 2007
along with a camera and other features. By September 2007, just 74 days after the June launch of the iPhone, Apple and its mobile carrier partner AT&T Mobility had sold one million units. When Apple CEO Steve Jobs introduced the View Details
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Martha Lagace
- 19 May 2015
- First Look
First Look: May 19
Sustainability Goals. BWC was a set of internal award recognizing products that effectively addressed one of five world challenges: energy and climate change, sustainable water supply, decent affordable housing, personal health, and View Details
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Sean Silverthorne
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
pressed pleats? Krasnow worked at General Foods for two years, developing fast-food products for the home kitchen. Then he joined the Jewel Companies, a food retailer, first...
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by John S. Rosenberg
- 11 Oct 2016
- First Look
October 11, 2016
highlighting the work performed by the government of an archetypal American town—from building roads to ensuring food safety—increased trust in government and support for government services. Study 2 (N=21,786) leveraged field data from a...
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Sean Silverthorne
- 19 Jul 2011
- Research & Ideas
Rupert Murdoch and the Seeds of Moral Hazard
the food and apparel industries and the need to "secure" all elements of their production chain, most other industries have yet to recognize such a hazard. In the media business, news items require...
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- 04 May 2010
- First Look
First Look: May 4
markets; however we find significant correlations between kidney market disapproval and attitudes reflecting disapproval towards certain transactions—including both other body markets and market encroachment into traditionally non-market exchanges, such as View Details
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Martha Lagace
- October 2015
- Teaching Plan
The Coca-Cola Company's Case for Creative Transformation
By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714)
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Attention Economics;
Creating Connections;
Digital Marketing;
Marketing Innovations;
Social Networks;
Advertising Content;
Networked Brand;
Beverage Industry;
Coca-Cola;
Digital Innovation;
Digital Transition;
Marketing;
Marketing Communications;
Innovation Strategy;
Social and Collaborative Networks;
Advertising;
Creativity;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
- 31 Mar 2009
- First Look
First Look: March 31, 2009
Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services increased View Details
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Martha Lagace
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
out to do something fun for themselves and ended up creating a production that continues to attract a huge following. Kraus uses Blue Man Group as an example of finding your "flow"—experiencing such enjoyment from an activity that you...
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- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
marketed its products as family food, targeting its messages to children as well as adults. Expanding slowly also gave Pujals the chance to work out and test his business model. He was able to determine exactly what sort of investments he...
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by Walter Kuemmerle
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
those who bring their own bags are more likely to buy indulgent items like ice cream and cookies. Moreover, consumers tend to place a higher value on both organic products and decadent treats when they bring their own bags than when they...
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- 10 Jun 2014
- First Look
First Look: June 10
selling valuable and scarce products are more likely to have separate primary and secondary markets and will therefore appropriate more value when secondary markets thicken. Firms selling products that are...
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Sean Silverthorne