Event Marketing - Publications - Faculty & Research

01 Mar 2009
News

Buddy, Can You Spare a Trillion

under the bridge — ancient history, like the history of imperial China. Markets have short memories. Many young traders today did not even experience the Asian crisis of 1997–1998. Those who went into finance after 2000 lived through... View Details

Keywords: Finance; Publishing Industries (except Internet); Information

01 Apr 2002
News

HBS Alumni Association Board of Directors: President's Report

Spring greetings to all HBS alumni! The arrival of April signals the start of intense planning for spring events at HBS. The MBA spring reunions are fast approaching, and plans for the annual Club Officers Roundtable and spring Alumni... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

19 Jun 2018
News

Pittsburgh Alumni Annual Meeting Features PPG’s McGarry

were setting up headquarters in Pittsburgh. “We had close to 100 HBS alumni working at Westinghouse alone,” he says. “Then we had a slump in membership in the 1990s. But we’ve had a big drive to bring membership numbers up. We now run about 10 major club View Details

Keywords: Margie Kelley

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Working with Professors at HBS - MBA

him. Overall, RC year was an exciting opportunity to learn about different industries and careers but the more I learned about other fields, the clearer it became that media was the right one for me. Second year I finally got to take Anita Elberse’s Strategic View Details

21 May 2019
News

Confronting the Future of Climate Change in the Midwest

world on which they ultimately depend,” said HBS professor Forest Reinhardt (MBA 1987), who moderated a panel focused on the impact of climate change as part of two panels at the event titled “Confronting Climate Change: Opportunities and... View Details

Keywords: Agriculture

12 Jun 2014
News

The First Five Years: Minal Mehta (MBA 2011)

work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to strategic planning and... View Details

Keywords: fitness; Arts, Entertainment

14 Jul 2015
Blog Post

On the Road: Zurich, Warsaw, and Istanbul

While the Admissions team always hosts information sessions on campus throughout the year, we also travel around the globe to meet prospective students and spread the word about HBS. Summer is a particularly busy time for us, so be sure to keep checking our View Details

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

main consumer segment in the economy, are expressing decreased consumption due to better utilization of existing goods, lower spending capacity, lower desire to consume, and delays in key life events that drive consumption (e.g. marriage,... View Details

Keywords: by Sean Silverthorne; Retail

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Rock 100: The Summit - Entrepreneurship

Rock 100: The Summit The HBS Rock 100 is a dynamic and highly interactive bi-annual event for our rising alumni entrepreneurs. Catch a glimpse of the energy and excitement of the inaugural Summit in 2014 here. Rock 100: The Summit Video... View Details

02 Mar 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Energy

investing in energy through venture capital divisions. For startups in particular, Phillip noted that “As businesses are developing new services and products, they have needs for new hires who can help them in commercialization and market... View Details

Keywords: Energy / Cleantech

31 Mar 2022
Blog Post

Setting Interns Up for Success at a Startup

packaging waste throughout the supply chain. With a wide range of opportunities available to the business as they expand, a Business Intelligence function was formed at Mori in 2021 with a critical mandate – build a robust system and conduct analysis to identify the... View Details

28 Apr 2021
Blog Post

Alumni Spotlight: Cissy Chen (MBA 2019)

values taught in this class within the firm. In these HBS courses and in the work you have pursued, you have gained perspective on ESG frameworks and their application to the markets in Asia. Can you provide an example of how you’ve... View Details

01 Sep 2009
News

Ready for Launch

A daily apartment cleaning service (Fresh Maid). An organizer of one-day extreme endurance events for men (Tough Mudder). A market-based solution to increase the milk production of cattle in rural India (Doodh Bhandar). These are just a... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services; Electric Power Generation, Transmission, Distribution; Utilities

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Climate Finance in Africa: Health, Self-Interest, Avoided Future Cost - Blog - Business & Environment

Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable... View Details

23 Feb 2011
News

A Capitalist in China

fictional, the descriptive events bear such close resemblance to reality that the reader is left with an informed perspective on the people, the culture, and the day-to-day business realities within China.” When asked what motivated him... View Details

Keywords: Publishing Industries (except Internet); Information; Management, Scientific, and Technical Consulting Services; Professional Services

Profile

Fereshteh Zeineddin

events introduced me to a number of new industries and opportunities. I became interested in exploring opportunities in the luxury goods space and was introduced by a classmate to the marketing department at... View Details

Keywords: Retail

Profile

Debora Lehrer

in which I think I will thrive. What are you most looking forward to in your career? I am looking forward to having a successful career in the sports industry which for me, entails being a game-changer. Whether I am using innovative View Details

Keywords: Entertainment / Media

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Energy & Environment Club’s Icelandic Adventure! - Blog - Business & Environment