Publications

February 2016 (Revised February 2017)
Case

Greening Walmart: Progress and Controversy

By: Rebecca Henderson and James Weber

In 2005, Walmart, the world’s largest retailer, launched a sustainability initiative aimed at reducing waste and making the company more environmentally and socially conscious. By 2015, the company had made progress on multiple dimensions: energy efficiency in its... View Details

Keywords: Sustainability; Organizational Change and Adaptation; Business or Company Management; Motivation and Incentives; Reputation; Environmental Sustainability; Retail Industry; United States

Research Summary

Overview

By: Kyle R. Myers

Professor Myers studies the economics of what determines the rate and direction of innovation. He has examined the reallocation of scientists through the use of targeted research grants at the National Institutes of Health, and is working to further understand how... View Details

17 Aug 2023
Research & Ideas

‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto

know about cryptocurrency investors Di Maggio's findings offer some key insights about the world of cryptocurrency investing: More people are embracing crypto. Managers who have been contemplating whether it makes sense for their... View Details

Keywords: by Ben Rand

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

approaching it product by product.” Their findings highlight the complexities managers face in navigating an increasingly competitive industry. But if there's no easy recipe for software firms, even in the seemingly ideal balance of mixed... View Details

Keywords: by Julia Hanna; Web Services

2017
Working Paper

Elite Ideas and Incremental Policy Change: The Expansion of Primary Education in India

By: Akshay Mangla

This paper analyzes India’s recent enactment of universal primary education. Given the clientelistic features of Indian democracy, this programmatic policy change presents a puzzle. Drawing on interviews and official documents, I find that committed state elites... View Details

Keywords: India; Political Economy; Ideas; Institutional Change; Education; Change Management; India

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January 2009
Case

When Supply is of Public Interest: Roche & Tamiflu

The case focuses on the challenges of Roche maintaining a supply network for a global influenza pandemic response initiative based on its antiviral drug Tamiflu. The Roche group is a 40 billion CHF company consisting of a pharmaceutical division and a diagnostic... View Details

Keywords: Global Strategy; Health Pandemics; Distribution; Logistics; Production; Supply Chain Management; Performance Capacity; Pharmaceutical Industry

July 9, 2019
Article

Setting Better Sales Goals with Analytics

By: Doug J. Chung, Isabel Huber, Vinay Murthy, Varun Sunku and Marije Weber

Sales compensation is a critical lever in motivating a salesforce and driving growth in the business-to-business sector: Studies show that revising compensation in line with market trends can have a 50% greater impact on sales than advertisements have, for instance. A... View Details

Keywords: Analytics; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Goals and Objectives

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05 Feb 2013
First Look

First Look: Feb. 5

response organizations to adopt very different leadership strategies if they are effectively to cope with the differential demands of these events. In this paper, we develop further ideas about leadership under crisis conditions,... View Details

Keywords: Sean Silverthorne

July 1991 (Revised October 1995)
Case

KPMG Peat Marwick: The Shadow Partner

By: Robert G. Eccles Jr.

KPMG Peat Marwick executives needed to decide whether to fund full development of "The Shadow Partner," the name coined to describe a worldwide information network that would link all KPMG professionals to each other and to a wealth of data bases and information... View Details

Keywords: Information Management; Data and Data Sets; Knowledge Management; Knowledge Use and Leverage; Networks; Partners and Partnerships; Information Technology

June 2023
Supplement

Clash of Two Giants Simulation Exercise

By: Feng Zhu and Marco Iansiti

Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details

Keywords: Customer Acquisition; Platform Strategy; Technology Platform; Digital Platforms; Competitive Strategy; Network Effects

October 1990
Case

Beauregard Textile Co.

By: Francis Aguilar

The sales manager and controller have to decide on a price for a textile that lost significant market share as a result of a recent price increase. Information on manufacturing costs and on the pricing behavior of Beauregard and its only competitor are available for... View Details

Keywords: Activity Based Costing and Management; Cost Accounting; Cost Management; Price; Competitive Advantage; Competitive Strategy; Inflation and Deflation; Consumer Behavior; Apparel and Accessories Industry

Web

Marketing - Faculty & Research

the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived, businesses began to re-open, and consumers benefited from federal relief aid. This perfect storm of high demand amid stock shortages generated the... View Details

March 2005 (Revised July 2007)
Case

Capital Controls in Chile in the 1990s (A)

By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel

In 1991, Chile adopted a framework of capital controls focused on reducing the massive flows of foreign investment coming into the country as international interest rates remained low. Capital inflows threatened the Central Bank's ability to manage the exchange rate... View Details

Keywords: Developing Countries and Economies; Economic Growth; Financial Crisis; Capital; Governance Controls; Business and Government Relations; Chile

12 Feb 2007
Lessons from the Classroom

‘UpTick’ Brings Wall Street Pressure to Students

minute—and the decision of whether to ride it out and hope for a recovery or to blink and 'puke their position' (pardon the phrase but it's how actual traders describe it)—to be an extremely harrowing experience," says professor Joshua Coval. And that's the point.... View Details

Keywords: by Julia Hanna; Financial Services; Education

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

and Uber can scale up quickly thanks to affordable technology and networked providers. Credit: AntonMatveev To overcome those challenges, the startups followed similar strategies, initially focusing more on the supply side than on the View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

July 2018
Teaching Note

Cumplo.com

By: Frank V. Cespedes

Teaching Note for HBS No. 818-039. Teaching Note for HBS No. 818-039. Cumplo is a Chilean-based fin-tech startup that provides investors and small businesses with opportunities to access loans and investments in ways distinct from traditional financial institutions in... View Details

Keywords: Fintech; Alternative Finance; Crowdfunding; Crowdlending; Marketing Strategy; Growth and Development Strategy; Social Entrepreneurship; Expansion; Financial Services Industry; Latin America; South America; Chile

March 31, 2023
Article

What Is the Optimal Pattern of a Customer Journey?

By: Julian De Freitas

Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details

Keywords: Consumer Behavior; Customers; Brands and Branding