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Show Results For
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All HBS Web
(3,646)
- People (1)
- News (530)
- Research (2,206)
- Events (22)
- Multimedia (9)
- Faculty Publications (1,097)
- January 2003 (Revised May 2005)
- Case
Zipcar: Refining the Business Model
By: Myra M. Hart, Michael J. Roberts and Julia Stevens
Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior...
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Keywords:
Service Operations;
Renting or Rental;
Business Model;
Business Plan;
Entrepreneurship;
Economic Growth;
Management Skills;
Transportation;
Business Startups;
Financial Strategy;
Corporate Finance;
Growth and Development Strategy;
Transportation Industry;
Service Industry
Hart, Myra M., Michael J. Roberts, and Julia Stevens. "Zipcar: Refining the Business Model." Harvard Business School Case 803-096, January 2003. (Revised May 2005.)
- Article
Front-line Staff Perspectives on Opportunities for Improving the Safety and Efficiency of Hospital Work Systems
By: Anita L. Tucker, Sara J. Singer, Jennifer E. Hayes and Alyson Falwell
Objective To link safety-related concerns raised by frontline staff about hospital work systems (operational failures) to the safety and efficiency of hospitals, and to contrast these concerns with national patient safety initiatives.
Data... View Details
Keywords:
Perspective;
Opportunities;
Safety;
Performance Efficiency;
System;
Failure;
Conferences;
Employees;
Management Analysis, Tools, and Techniques;
Experience and Expertise;
Health Care and Treatment;
Health Industry;
United States
Tucker, Anita L., Sara J. Singer, Jennifer E. Hayes, and Alyson Falwell. "Front-line Staff Perspectives on Opportunities for Improving the Safety and Efficiency of Hospital Work Systems." Health Services Research 43, nos. 5, pt.2 (October 2008).
- February 2022 (Revised May 2022)
- Case
Buddy Valastro: Cake Boss
By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now...
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Keywords:
Bakery;
Entrepreneur;
Scalability;
Digital;
Systems;
Process Improvement;
Team Effectiveness;
Team Building;
COVID-19 Pandemic;
Food;
Entrepreneurship;
Family Business;
Crisis Management;
Change Management;
Leadership;
Creativity;
Operations;
Groups and Teams;
Brands and Branding;
Food and Beverage Industry;
United States
Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "Buddy Valastro: Cake Boss." Harvard Business School Case 422-060, February 2022. (Revised May 2022.)
- 12 Dec 2005
- Research & Ideas
Using the Law to Strategic Advantage
Most managers think the legal department is that office down the hall where they go to keep out of trouble or write a binding patent agreement. And that's shortsighted, says Harvard Business School professor Constance Bagley. A company...
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- March 2016 (Revised March 2022)
- Teaching Note
Evive Health and Workplace Influenza Vaccinations
By: John Beshears
Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health...
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Keywords:
Vaccination;
Influenza;
Flu Shot;
Preventive Care;
Health Care;
Behavioral Economics;
Choice Architecture;
Nudge;
Experimental Design;
Randomized Controlled Trial;
RCT;
Causal Inference;
Health Care and Treatment;
Insurance;
Health;
Consumer Behavior;
Health Testing and Trials;
Communication Strategy;
Insurance Industry;
Health Industry
- 18 Apr 2011
- Research & Ideas
It’s Not Nagging: Why Persistent, Redundant Communication Works
wheel” In a paper forthcoming in Organization Science, professor Tsedal B. Neeley and coauthors delve into why many managers tend to send the same message, over and over, via multiple media to team members. At first blush, this strategy...
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Keywords:
by Kim Girard
- March 31, 2023
- Article
What Is the Optimal Pattern of a Customer Journey?
Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with...
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De Freitas, Julian. "What Is the Optimal Pattern of a Customer Journey?" Harvard Business Review (website) (March 31, 2023).
Rowan Clarke
Rowan Clarke is a PhD candidate in the Strategy Unit and affiliate of the Digital Data Design (D^3) Institute at Harvard. His interests are in strategy/entrepreneurship and AI for economic development. His work assists small and medium business entrepreneurs to grow...
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- Article
Market Interest in Nonfinancial Information
By: R. G. Eccles, Michael P. Krzus and George Serafeim
Market interest in nonfinancial (e.g., Environmental, Social, and Governance [ESG]) information, including data produced by the Carbon Disclosure Project (CDP), is growing. Using data from Bloomberg we analyze this interest from a variety of different perspectives, and...
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Keywords:
Markets;
Analytics and Data Science;
Perspective;
Environmental Sustainability;
Social Issues;
Corporate Disclosure;
Projects;
Interests
Eccles, R. G., Michael P. Krzus, and George Serafeim. "Market Interest in Nonfinancial Information." Journal of Applied Corporate Finance 23, no. 4 (Fall 2011): 113–127.
- February 2008
- Case
Campbell Soup Company: Selling Channel Innovation to Customers
Campbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and...
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Keywords:
Information Technology;
Distribution Channels;
Order Taking and Fulfillment;
Manufacturing Industry;
Food and Beverage Industry
Ton, Zeynep. "Campbell Soup Company: Selling Channel Innovation to Customers." Harvard Business School Case 608-141, February 2008.
- September 1974 (Revised April 1975)
- Case
Ocean Spray Cranberries, Inc. (A)
At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce....
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Keywords:
Surveys;
Product Positioning;
Mathematical Methods;
Agriculture and Agribusiness Industry;
Food and Beverage Industry
DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (A)." Harvard Business School Case 575-039, September 1974. (Revised April 1975.)
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He...
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- 2023
- Working Paper
Rapport in Organizations: Evidence from Fast Food
By: Achyuta Adhvaryu, Parker Howell, Anant Nyshadham and Jorge Tamayo
Common identity often provides a foundation for workplace rapport. Though gender is perhaps the most frequently studied dimension of identity among workers, little is known about how gender match between managers and their workers might affect team performance. Using...
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Keywords:
Management;
Relationships;
Gender;
Labor and Management Relations;
Organizational Change and Adaptation;
Employees;
Food and Beverage Industry;
Colombia
Adhvaryu, Achyuta, Parker Howell, Anant Nyshadham, and Jorge Tamayo. "Rapport in Organizations: Evidence from Fast Food." Harvard Business School Working Paper, No. 24-032, November 2023.
- 07 Mar 2023
- HBS Case
ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?
oversight or regulation. “You have to slow down to ensure that the data that these systems are trained on aren’t inaccurate or biased.” While many people are now aware that bias can be baked into AI systems, from credit reporting to...
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- June 2002 (Revised July 2002)
- Case
NTT DoCoMo: Marketing i-mode
By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is...
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Keywords:
Price;
Marketing;
Marketing Channels;
Market Entry and Exit;
Market Participation;
Success;
Competition;
Internet and the Web;
Technology Adoption;
Mobile and Wireless Technology;
Telecommunications Industry;
Japan
Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
- August 2009
- Article
Inexperienced Investors and Bubbles
By: Robin Greenwood and Stefan Nagel
We use mutual fund manager data from the technology bubble to examine the hypothesis that inexperienced investors play a role in the formation of asset price bubbles. Using age as a proxy for managers' investment experience, we find that around the peak of the...
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Keywords:
Asset Price Bubbles;
Investment Experience;
Investor Age;
Trend Chasing;
Investment;
Experience and Expertise;
Age;
Behavioral Finance;
Price Bubble;
Information Technology;
Stocks
Greenwood, Robin, and Stefan Nagel. "Inexperienced Investors and Bubbles." Journal of Financial Economics 93, no. 2 (August 2009): 239–258. (formerly NBER Working Paper No. 14111, June 2008.)
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
Charlotte, which in 2014 owned and managed hospitals and acute care facilities in three states. In 2011, Carolinas launched Dickson Advanced Analytics, which incorporated complex clinical, financial, demographic, and claims View Details
- January–February 2021
- Article
Compensation Packages That Actually Drive Performance
By: Boris Groysberg, Sarah Abbott, Michael R. Marino and Metin Aksoy
By aligning executives’ financial incentives with company strategy, a firm can inspire its management to deliver superior results. But it can be hard to get pay packages right. In this article four experts break down the key elements of compensation and explain how to...
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Keywords:
Executive Compensation;
Compensation and Benefits;
Motivation and Incentives;
Strategy;
Performance
Groysberg, Boris, Sarah Abbott, Michael R. Marino, and Metin Aksoy. "Compensation Packages That Actually Drive Performance." Harvard Business Review 99, no. 1 (January–February 2021): 102–111.
- 2016
- Article
Integrated Care from the Patient's Perspective and its Relationship to Medical Group Attributes.
By: Michaela Kerrissey, Jonathan Clark, Ashley-Kay Fryer, Wei Jiang, Maryaline Catillon, Patricia Ramsay, Stephen Shortell, Lawrence Casalino, Mark Friedberg and Sara J. Singer
Integrating care for patients with multiple chronic conditions is essential to improving quality. Yet little is known about care integration from the patient’s perspective and how it relates to medical group characteristics. We created a nationally representative...
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Keywords:
Care Coordination;
Integrated Care;
Health;
Health Care and Treatment;
Quality;
Perspective;
Health Industry
Kerrissey, Michaela, Jonathan Clark, Ashley-Kay Fryer, Wei Jiang, Maryaline Catillon, Patricia Ramsay, Stephen Shortell, Lawrence Casalino, Mark Friedberg, and Sara J. Singer. "Integrated Care from the Patient's Perspective and its Relationship to Medical Group Attributes." Academy of Management Proceedings (2016).