Publications

November 2012 (Revised July 2014)
Case

Andrew Sullivan and Faraway Ltd

By: Frank V. Cespedes and Alex Godden

The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details

Keywords: Entrepreneurship; Marketing; Sales; Management; Consumer Products Industry; United Kingdom

July 2010 (Revised December 2010)
Case

Beohemija's Duel

By: Das Narayandas and Kerry Herman

Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and... View Details

Keywords: Investment; Growth and Development; Innovation Strategy; Management Teams; Marketing; Product Launch; Competition; Consumer Products Industry

27 Aug 2019
Blog Post

Meet the PRIDE Club

classmates. He loves being active and spending time outdoors and really enjoys talking about global geopolitics. He is interested in exploring the wellness and mental health industry after HBS, and he looks forward to building something... View Details

26 Oct 2021
Blog Post

Tap into Top Talent with the HBS Leadership Fellows Program

When Rob Zeaske (MBA 2002) came to Harvard Business School two decades ago, he was also interested in having an impact at the intersection of business and social enterprise, but he didn’t know exactly how to... View Details

Keywords: Social Enterprise

28 Jul 2015
First Look

First Look: July 28, 2015

Hepatitis C? If so, how would its U.S. healthcare customers, who were paying $84,000 per patient, react? On the other hand, Gilead had to balance the interests of its shareholders, who paid $11 billion for... View Details

Keywords: Carmen Nobel

January 2010 (Revised February 2011)
Case

The Random House Response to the Kindle

By: Bharat N. Anand and Peter Olson

In early 2010, e-readers, like Amazon's Kindle and Apple's impending iPad, threatened to disrupt the book publishing industry. The case provides an overview of the industry, describes the broader trends regarding e-readers, and asks: how should major publishers like... View Details

Keywords: Change Management; Trends; Disruptive Innovation; Technological Innovation; Consumer Behavior; Industry Structures; Corporate Strategy; Hardware; Publishing Industry

15 Dec 2015
First Look

December 15, 2015

and arts and culture management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515701-HTM-ENG Harvard Business School Case 615-040 Unilever: Combatting Global Food Waste The global consumer goods company Unilever was on... View Details

Keywords: Carmen Nobel

29 Nov 2018
Blog Post

"There's No Substitute for Finding the Right Role": James Correa, MBA 2015

When James Correa was coming to the conclusion of his military service as a logistics officer (Captain) in the US Army, "There was only one desire for a professional career that I was sure of -- to... View Details

15 Mar 2021
Blog Post

Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza

be just one thing.” Growing up in Peru, Mendoza developed a love of music alongside the quantitative skills that made her succeed in the classroom. She completed her undergraduate degree in Industrial Engineering and found a fit for her... View Details

February 1996
Case

Chadwick, Inc.: The Balanced Scorecard (Abridged)

By: Robert S. Kaplan

The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details

Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry

February 2003 (Revised April 2003)
Case

Brioni

By: David E. Bell

Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details

Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry

13 Nov 2007
Research & Ideas

Six Steps for Reinvigorating America

Moss Kanter: I have for a long time been interested in all the institutions of a country that make a difference for the effectiveness of business and the prosperity View Details

Keywords: by Sean Silverthorne

2008
Article

Entrepreneurial Ventures and Whole-body Donations: A Regional Perspective from the United States

By: Michel Anteby and Mikell Hyman

Human cadavers are crucial to medical science. While the debate on how to secure sufficient cadavers has focused primarily on donors' behaviors, procuring organizations' roles in increasing donations remain less explored. The United States offers a unique setting in... View Details

Keywords: Entrepreneurship; Behavior; Programs; Nonprofit Organizations; Business Ventures; Health Testing and Trials; Demand and Consumers; Supply Chain; For-Profit Firms; Organizations; Training; United States