Publications

Publications

Filter Results: (11,640) Arrow Down
Filter Results: (11,640) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 354 of 11,640 Results →
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily... View Details
Keywords: Martha Lagace
  • October 8, 2012
  • Column

Henkel's Culture Shift

By: Robert Simons
This case descriibes a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was... View Details
Keywords: Strategy Execution; Culture; New CEO; Change; Performance Measures; Accountability; Organizational Change and Adaptation; Corporate Accountability; Leading Change; Competitive Strategy; Organizational Culture; Performance Evaluation; Consumer Products Industry; Germany
Related
  • 11 Dec 2018
  • Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

revolt. Given the importance of stability to the project of globalization, we may need to consider again the political consequences of distribution. Roscini: There is no doubt... View Details
Keywords: by Staff; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • April 1984
  • Supplement

Johnson & Johnson (A): Philosophy & Culture, James Burke, Video

By: Francis Aguilar
James Burke, chairman and CEO of Johnson & Johnson, discusses the company's philosophy and culture, with particular emphasis on the significance of the Credo. View Details
Keywords: Organizational Culture; Values and Beliefs; Mission and Purpose; Management Teams; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Related
  • 11 Aug 2009
  • First Look

First Look: August 11, 2009

http://www.cambridge.org/uk/catalogue/catalogue.asp?isbn=9780521518550 In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-benefit Analysis Authors:Max Bazerman and Joshua D. Greene Publication:Perspectives on... View Details
Keywords: Martha Lagace
  • 06 Aug 2015
  • Blog Post

What I Was Not Expecting: Rerouting Towards My Passion at HBS

my promise to myself was to actively maintain music as a core part of my life, as I was afraid the “MBA life” would be too time consuming to be able to do any music. Although I did continue to sing, I am a... View Details
Keywords: Entertainment / Media / Sports
  • January 2000 (Revised March 2004)
  • Case

Officenet (A): Making Entrepreneurship Work in Argentina

Describes the creation and financing of Officenet, an office supply distributor in Argentina. The company serves the business-to-business market through a catalog (combined with phone orders) and also through an Internet-based catalog. Officenet is a pioneer in both... View Details
Keywords: Internet and the Web; Entrepreneurship; Business Startups; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry; Argentina
Related
  • 09 Sep 2009
  • First Look

First Look: September 9

http://cb.hbsp.harvard.edu/cb/product/709495-PDF-ENG Wal-Mart's Use of Interest Rate Swaps Harvard Business School Case 108-038 "Wal-Mart's Use of View Details
Keywords: Martha Lagace
  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

represented the fair value of Dell. In addition, if Rogers concluded the merger price did not represent fair value, should T. Rowe simply sell its shares, or was it in the best interests View Details
  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

matter? A: Absolutely. It's a very interesting paradox. In a global economy where it's easy to move goods and information around the world, these things become givens available to any enterprise. As a result, they are no longer a source... View Details
Keywords: Re: Michael E. Porter
  • 01 Dec 2010
  • News

Money and Markets Dominate New Course Offerings

business or investing in emerging markets. New half-courses The Art of Marketing Science is intended for students interested in gaining a deeper understanding of View Details
Keywords: curriculum
  • October 2002
  • Exercise

Luster Paint Corporation, The

By: Janice H. Hammond
Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case. View Details
Keywords: Forecasting and Prediction; Analytics and Data Science; Management Practices and Processes; Demand and Consumers; Mathematical Methods
Related
  • 05 Oct 2016
  • Research & Ideas

Why Don't More People Get Flu Shots at Work?

course of their lives,” Beshears says. “It’s not merely a matter of building it and then people will come. You actually need to place it right front and center. Otherwise it’s very easy for people to... View Details
Keywords: by Roberta Holland; Health
  • 24 Jun 2016
  • Op-Ed

Why Brexit is a Big Deal

The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic.  Brexit is a vote against the European Union. Once heralded as the engine... View Details
Keywords: by John Quelch
  • 13 Mar 2019
  • Blog Post

There's No Quick Shortcut to Success: Zorpads Takes Off

It all started with a smell. Taylor Wiegele and Sierra Smith (both MBA 2017) met with a group of classmates for their FIELD III course, trying to come up with a problem to fix. The course, now an elective, tasks first-year students with... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • 01 Jun 2014
  • News

Ready for Takeoff

Santos-Dumont—not the Wright brothers—made the first manned flight in 1906.) Twenty years ago, this kind of consumer class would have been unthinkable. "In 1994, Brazil was really stuck in the mud," says... View Details
Keywords: Dan Morrell; Air Transportation; Transportation
  • 07 Dec 2015
  • Blog Post

What I Wish I'd Known About HBS

It’s been said that coming to HBS is like drinking from a fire hose; it’s an intense and transformative couple of years. For the Class of 2015 – out in the “real world” for a few months now – we wondered what perspective these months out... View Details
  • 02 Jun 2023
  • Blog Post

Cassidy Wald Wins Dean's Award for Service to the School and Society

co-president of the Future of Work Club, Wald combined her passion for empowering diverse workforces with her interest in rapidly evolving workforce technology and employee... View Details
  • 01 Oct 2013
  • First Look

First Look: October 1

same-journal and self-cites are excluded. Our results thus suggest that despite potential conflicts of interest faced by editors, personal associations are used to improve selection decisions. August 2013... View Details
Keywords: Sean Silverthorne
  • 27 Sep 2011
  • First Look

First Look: September 27

specificity at the individual level. We discuss the implications of our results for the study of learning and experience as well as for the providers and consumers View Details
Keywords: Sean Silverthorne