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Article

From TV to Web: Content Strategies for Ads That Drive Online Sales

By: Thales S. Teixeira

Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details

Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry

Read Now

May 2024 (Revised July 2024)
Case

Lowe’s: Improving the Total Home Strategy

By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani

In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details

Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry

March 1998 (Revised April 1998)
Case

Egon Zehnder International: Implementing Practice Groups

By: Michael Y. Yoshino, Carin-Isabel Knoop and Cate Reavis

Since its creation in 1964, executive search firm Egon Zehnder International (EZI) marketed its consultants as "generalists." As searches became more global and industry-specific in the 1990s, CEO Daniel Meiland decided the firm needed to offer specialized services. By... View Details

Keywords: Business Units; Global Strategy; Leadership; Brands and Branding; Service Operations; Organizational Structure; Consulting Industry; Service Industry

Program

Private Equity and Venture Capital

Details Take advantage of the right opportunities at the right time Evaluate the impact of market cycles so you can move on opportunities with the most potential Apply best practices for making investments, both within your borders and... View Details

Keywords: Finance; Finance

02 Oct 2012
First Look

First Look: October 2

Purchase this case:http://hbr.org/search/312067-PDF-ENG Generation Investment Management (Abridged) Sandra J. Sucher and Matthew PrebleHarvard Business School Case 613-002 Examines the investment process of Generation Investment... View Details

Keywords: Sean Silverthorne

March 2020
Case

Voi Technology

By: Jeffrey F. Rayport and Olivia Hull

Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details

16 Nov 2020
News

Does Capitalism Need To Be Reimagined?

July 2007 (Revised July 2008)
Case

The Beijing Dream

By: Arthur I Segel, Voon Siang Lee, Jialei Tian and Ying Laura Wang

The purchase of a single-family home is generally the major investment for most young couples in China. Shows in detail the process that a young couple goes through in late April 2007 to find, finance, and close on an apartment in Beijing within what they believe to be... View Details

Keywords: Property; Investment; Cost; Emerging Markets; Financing and Loans; Acquisition; Activity Based Costing and Management; Internet and the Web; Management Practices and Processes; Real Estate Industry; Beijing; United States

04 Jan 2012
First Look

First Look: January 4

variety of important domains, from education and business to law and societal discourse. An emerging research literature has revealed the many ways in which colorblindness... View Details

Keywords: Carmen Nobel

October 2005 (Revised February 2007)
Case

Red Flag Software Co.

By: Felix Oberholzer-Gee, Tarun Khanna, David Lane and Elizabeth Raabe

In 2005, just five years after its formal launch, Beijing-based Red Flag Software was the world's second-largest distributor of the Linux operating system and was expecting its first annual profit. On a unit basis, Red Flag led the world in desktops (PCs) shipped with... View Details

Keywords: Digital Platforms; Competitive Advantage; Applications and Software; Business Startups; Globalized Markets and Industries; Information Technology Industry; Distribution Industry; Beijing; United States

20 Aug 2021
Blog Post

Is the MBA Worth It? Hear What Recent HBS Grads Have to Say

starting my own business and I know the alumni network will be invaluable when the time comes for me to do the next thing. Personally, I have friendships that will last a lifetime and that was surprising for... View Details

August 2018
Case

Christine Lagarde

By: Julie Battilana, Carin-Isabel Knoop, Vanessa Ampelas and Noemie Assenat

For a modular presentation of the same material, please see “Christine Lagarde (A): A French Prime Minister Calls” (HBS No. 419-017), “Christine Lagarde (B): Being a Public Servant” (HBS No. 419-018), and “Christine Lagarde (C): Managing the IMF” (HBS No. 419-019).... View Details

Keywords: Change; Personal Development and Career; Power and Influence; Leadership; Gender; Leading Change

2019
Chapter

Spatial Agglomeration and Superstar Firms: Firm-level Patterns from Europe and U.S.

By: Laura Alfaro, Maggie X. Chen and Harald Fadinger

We characterize the agglomeration patterns of industries and plants in Europe, distinguishing Eurozone countries and the United States. Using a micro-level index, we quantify the degree of geographic concentration in industrial activities and explore how firm... View Details

Keywords: Agglomeration; Patterns; Industry Clusters; Europe; United States

December 2002 (Revised April 2007)
Case

Cargill (A)

By: Ray A. Goldberg and Jose M. M. Porraz

Cargill is one of the world's leading marketers, processors, and distributors of agricultural, food, industrial, and financial products. In 1998, the company decided to develop a strategic intent to restructure and refocus the company. It did so in response to the... View Details

Keywords: Business Strategy; Agribusiness; Restructuring; Industry Structures; Global Strategy; Genetics; Demand and Consumers; Agriculture and Agribusiness Industry

February 2014 (Revised April 2015)
Case

Go Beyond Investing

By: Lynda Applegate, Vincent Dessain, Emilie Billaud and Daniela Beyersdorfer

In 2013, Brigitte Baumann, founder of the Pan-European angel investing provider Go Beyond Investing, reflected on the evolution of her venture and the way forward. Her company, which offered deal flow and training to novice and experienced angel investors and ran... View Details

Keywords: Equity; Investment; Business or Company Management; Growth Management; Leadership; Financial Services Industry; Europe; Switzerland

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

Judging by the most-read articles and faculty working papers over the last year, our readers continue to be fascinated by the emergence of social networks and their potential impacts on business and... View Details

Keywords: by Staff

August 1989 (Revised May 1991)
Case

Grosvenor Park

By: William J. Poorvu and Katherine Sweetman

Dick Dublin believes he has designed a townhouse development which will appeal to mobile young professionals. Dublin has removed some market risk by locking in a forward commitment for low interest rate loans for future purchasers at Grosvenor Park. The pricing... View Details

Keywords: Financial Management; Projects; Financing and Loans; Property; Financial Strategy; Price; Strategic Planning; Business and Government Relations; Real Estate Industry; Maryland