Publications

May 2019
Supplement

Amazon's HQ2 (C): Choices

By: Karen Mills and Jan W. Rivkin

This supplement discusses Amazon’s 2018 decision to split its HQ2 between two locations--Long Island City in New York and National Landing outside Washington, DC—as well as the ensuing response from local politicians and the public. View Details

Keywords: Economic Development; Headquarters; Local Government; Incentives; Business Headquarters; Business and Government Relations; Development Economics

September 1998 (Revised October 1998)
Case

Adventurous Computer Games, Inc. (Abridged)

By: William J. Bruns Jr.

A new company that manufactures computer games must begin to capitalize computer software development costs. Issues that must be addressed include the effects of capitalization and decisions about how to match costs with future revenues. View Details

Keywords: Cost; Applications and Software; Accounting; Revenue

February 2006 (Revised February 2009)
Case

AIDS in Brazil

By: Rohit Deshpande and Ricardo Reisen de Pinho

Abbott Labs has reached an impasse with the Brazilian government in negotiations over the pricing of a new anti-AIDS drug, Kaletra. The Brazilian government threatens compulsory licensing unless Abbott drastically reduces the price of Kaletra. View Details

Keywords: Price; Government and Politics; Health Care and Treatment; Health Disorders; Rights; Negotiation; Business and Government Relations; Pharmaceutical Industry; Brazil

March 1998 (Revised March 1999)
Case

NIKE, Inc. in the 1990s (C)

By: John A. Quelch

In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details

Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Sports Industry

December 1997 (Revised April 2000)
Case

John Trani's First Year

By: Hugo Uyterhoeven

John Trani is Stanley Works' new CEO. This case describes his philosophy, communications, and actions during his first seven months in office, aiming at a major transformation of strategic postures, organizational structure, and company culture. View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Communication; Personal Development and Career; Organizational Culture; Leadership Style; Management Skills; Consumer Products Industry

08 May 2013
News

A Company’s Evolving View of Gender Equity

18 Aug 2010
News

How We Save (and Spend) Now

18 Jun 2021
News

William Watson: When not knowing pays

09 Jan 2016
News

Valuing your time over money may be linked to happiness

24 Apr 2017
News

Mediocre Restaurants Lose Out as Minimum Wages Rise

28 Aug 2020
Video

A Virtual Welcome to the MBA Class of 2022

Video

2019 G&WS: Dolly Chugh Presents, "The Person You Mean To Be"

07 Jan 2009
What Do You Think?

Is the World Really Flat?

Arnott put it, "Entrepreneurship is the motor that gets technology to market." According to Kamal Gupta, "Scientific research and technological innovations create new products, but the top line and bottom line come from... View Details

Keywords: by Jim Heskett

July 1998
Supplement

Bell Atlantic in Union City

By: Rosabeth M. Kanter

In this pioneering project to wire a school for the Internet and put computers in students' homes, Bell Atlantic combined its need for a beta site for a technology trial with the school reform efforts of the Union City, New Jersey public schools, under the leadership... View Details

Keywords: Business Model; Social Enterprise; Internet and the Web; Education; Business and Community Relations; Education Industry; New Jersey