Publications

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September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States

November 2016 (Revised December 2016)
Case

Anthology: Pivoting the Business Model

By: Shikhar Ghosh and Christopher Payton

In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,... View Details

Keywords: Mergers ＆ Acquisitions; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; Mergers and Acquisitions; Business Exit or Shutdown; Fairness; Valuation; Consumer Products Industry; Consumer Products Industry; North America; United States; Seattle

26 Jan 2024
Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective

evaluating companies. These projects include building and presenting a market map in an area of interest and working directly with a portfolio company. Projects are customized to align with company needs and... View Details

Keywords: Nonprofit / Government

January 1971 (Revised August 1984)
Case

Dansk Designs Ltd.

Dansk Designs Ltd., a supplier of high quality, highly designed tableware products, plans to enter a new product area in housewares. Past growth and anticipated future expansion make organizational changes necessary. Overseas operations, design changes, supplier... View Details

Keywords: Organizational Change and Adaptation; Growth Management; Expansion; Organizational Structure; Consumer Products Industry

January 2017 (Revised January 2017)
Case

Susan Cassidy at Bertram Gilman International

By: Jeffrey T. Polzer and Michael Norris

In 2016, Susan Cassidy, VP of sales and marketing for the packaged foods division at CPG firm Bertram Gilman International, has to make a promotion decision. Should she choose the person she has been grooming for the position or another candidate recommended by central... View Details

Keywords: People Analytics; Algorithms; Promotion Decision; Human Resources; Business Processes; Consumer Products Industry; United States

15 Apr 2008
First Look

First Look: April 15, 2008

China's economy in context; and finally (3) "China and the Global Economy" shows how China's engagement with the global economy has changed overtime. These materials should be of interest to... View Details

Keywords: Martha Lagace

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

Marvin Bower Associate Professor of Business Administration at Harvard Business School. “When people weren’t presented with a privacy notice, their purchase interest was about twice that View Details

Keywords: by Michael Blanding; Retail

January 1987 (Revised March 1989)
Background Note

Note on the U.S. Soft Drink Industry in 1986

Demonstrates how knowing the "money mechanics" of the business is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate producer and bottler perspectives and examines the... View Details

Keywords: Competitive Strategy; Consumer Products Industry; Consumer Products Industry; United States

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17 Mar 2009
First Look

First Look: March 17, 2009

Working PapersFemale Empowerment: Impact of a Commitment Savings Product in the Philippines Authors:Nava Ashraf, Dean Karlan, and Wesley Yin Abstract Female 'empowerment' has increasingly become a policy goal, both as an end to itself... View Details

Keywords: Martha Lagace

02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

opinion and policies? What are its risks and rewards? And what is the playbook for leaders considering speaking out? The authors of this article examine those questions and explain the takeaways of their own... View Details

Keywords: Sean Silverthorne

May 1995 (Revised May 1998)
Case

Negotiating the Right to Know: Rhone-Poulenc and Manchester, Texas (A-1)

By: Michael A. Wheeler

Rhone-Poulenc wished to acquire a new permit, but local residents who were concerned about health issues threatened to block the permit. View Details

Keywords: Health; Rights; Negotiation; Conflict of Interests; Social Issues; Chemical Industry; United States