information technology - Publications - Faculty & Research

02 Aug 2018
News

Can Marketing Help Halt the Heroin Epidemic?

piece of technology that allows pharmacists and doctors and law enforcement to monitor how many prescriptions are being made out there, who's getting all these prescriptions, where are they going, what's happening with all the opioids out... View Details

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

Citation

Purchase

01 Apr 1999
News

Spirit at Work

to communicate and share information in new ways. "I believe such technologies will lead to ever-increasing global understanding and trust - truly spiritual principles," Khalsa says. photo courtesy Avtar... View Details

Keywords: Marguerite Rigoglioso

05 Aug 2008
First Look

First Look: August 5, 2008

analyses of data covering 69 two-digit SIC industries at two points in time, 1991 and 1999. Across industries, we find that the likelihood of internalization of advertising services decreases as the size of advertising outlays increase but increases as advertising... View Details

Keywords: Martha Lagace

13 Feb 2020
News

Not Throwing Away My Shot

just need to have the founding fathers rapping. It's the idea that the novel combination of two existing ideas can change the world. Talk about how that relates to the success of Hamilton. [MUSIC] Eric: I think we get a little bit lost in View Details

March 2017
Case

Cantel Medical