Publications

July 2010 (Revised December 2010)
Case

Beohemija's Duel

By: Das Narayandas and Kerry Herman

Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and... View Details

Keywords: Investment; Growth and Development; Innovation Strategy; Management Teams; Marketing; Product Launch; Competition; Consumer Products Industry

06 Oct 2015
First Look

October 6, 2015

technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments... View Details

Keywords: Sean Silverthorne

27 Jul 2023
Blog Post

Recruiting International Students is Easy and Beneficial for Employers

One of the most important aspects of a Harvard Business School education is the experience HBS students get from learning among a diverse and international group of peers.... View Details

September 2009 (Revised April 2020)
Case

VIZIO, Inc.

By: Krishna G. Palepu and Elizabeth A. Kind

William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced... View Details

Keywords: Financial Crisis; Financing and Loans; Price; Growth and Development Strategy; Competitive Strategy; Consumer Products Industry; Consumer Products Industry

13 May 2013
Blog Post

Final presentations and final farewells

about what Sephora has done in the past in these areas, what the challenges are, and then we brainstormed with them on opportunities ahead. What ended up being most interesting was that we probably got a more cross-functional perspective... View Details

30 Aug 2016
First Look

August 30, 2016

forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details

Keywords: Carmen Nobel

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

consumer products. Finally, a series of cubes represents major customers. The shapes lie scattered on your desk. Your job is to fit the pieces together. Do you place the spheres on top View Details

Keywords: by Robert Simons

03 Mar 2014
Blog Post

Align Your Social Media and Recruiting Strategies

success of your social media strategy. Join relevant conversations with candidates of interest and put yourself in a better position to succeed. Create Awareness View Details

January 1990 (Revised November 1992)
Case

Product Proliferation and Preemption

Examines whether product proliferation can be used as a preemptive device--as alleged in the FTC's 1982 complaint against four manufacturers of ready-to-eat cereals. View Details

Keywords: Competition; Supply and Industry; Product Marketing; Consumer Products Industry

2009
Other Teaching and Training Material

Personal Rapid Transport at Vectus, Inc.

By: Benjamin Edelman

PRT vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups—often just a single... View Details

Keywords: Competitive Strategy; Corporate Strategy; Entrepreneurship; Network Effects; Transportation Networks; Transportation Industry

Read Now

December 1997 (Revised April 2000)
Case

John Trani's First Year

By: Hugo Uyterhoeven

John Trani is Stanley Works' new CEO. This case describes his philosophy, communications, and actions during his first seven months in office, aiming at a major transformation of strategic postures, organizational structure, and company culture. View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Communication; Personal Development and Career; Organizational Culture; Leadership Style; Management Skills; Consumer Products Industry

25 Aug 2003
Research & Ideas

Studying Japan from the Inside

Masako Egawa (HBS MBA '86) discusses the evolution of the JRO and of Japan itself in this e-mail interview. Churchwell: What has been the most interesting company to write... View Details

Keywords: by Cynthia Churchwell

Career Coach

Ellen Harris

Ellen (HGSE ’86) is the Director of Outward Bound Professional/Facilitator at Thompson Island Outward Bound Professional where she is responsible for business development and corporate team and leadership development. Ellen enjoys working... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

is a significantly lower image brand; the consumer doesn’t see a connection. It’s as if Levi decided to make a fancy Italian suit. I’m not going to believe in the brand even if they make a nice suit, because my image View Details

Keywords: by Sean Silverthorne; Advertising

15 Jan 2013
First Look

First Look: January 15

swap into dollars to make up for the dollar shortfall, but this may lead to violations of covered interest parity (CIP) when there is limited capital to take the other side of... View Details

Keywords: Sean Silverthorne

13 Oct 2015
First Look

October 13, 2015

has been shown to improve consumer perceptions of service value, existing theory posits that increased contact between consumers and producers may diminish work performance.... View Details

01 Oct 2021
Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

(MBA 2020), Director of Network Intelligence at Volta Charging "When I started my search for a job in the climate space, I was worried that my criteria were too narrow and there wouldn't be many interesting... View Details

02 Mar 2016
What Do You Think?

Is Apple’s Real Privacy Challenge Technology Innovation Itself?

world. The law enforcement agency counters that its interest is strictly in this case. Clearly many interests have a seat at the table in this dispute: Apple, its customers, and a portion View Details

Keywords: by James Heskett; Technology

May–June 2021
Article

Capturing Value in Platform Business Models that Rely on User-Generated Content

By: Hemang Subramanian, Sabyasachi Mitra and Sam Ransbotham

Business models increasingly depend on inputs from outside traditional organizational boundaries. For example, platforms that generate revenue from advertising, subscription, or referral fees often rely on user-generated content (UGC). But there is considerable... View Details

Keywords: Business Model; Network Effects; Mergers and Acquisitions; Valuation; Risk and Uncertainty

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