Publications

01 Mar 2008
News

Alumni Books

most innovative, successful biotech firm ever, Amgen led its industry in revenue and sales growth in 2007. Binder, the firm’s CEO during 1988–2000, describes Amgen’s climb to success, revealing the highs and lows in the race to develop... View Details

Keywords: Noel Capon; Publishing Industries (except Internet); Publishing Industries (except Internet)

March 1998
Case

Launch

By: Jeffrey F. Rayport

Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details

Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Entertainment and Recreation Industry

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

writer James Patterson, who determines what his customers wants to read, then systematically churns it out in volume. Key concepts include: Patterson regularly outsells other "brand-name authors" such as Stephen King by simply publishing... View Details

Keywords: by Staff; Publishing; Publishing; Publishing

April 1997 (Revised May 1997)
Case

Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative

By: Dorothy A. Leonard and Carin-Isabel Knoop

In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details

Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Consulting Industry

01 Dec 2004
News

Exotic Travel

their travels, providing “how-to” tips for families with similar interests. After Jennifer succumbed to ALS (Lou Gehrig’s disease) in February 2003, completing the book became a labor of love for Nichols. Exotic Travel Destinations for Families was View Details

Keywords: Laura Singleton; Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

Career Coach

Martin November

Marty (HBS '98) is an MD/MBA and practicing OBGYN physician who has broad expertise in the healthcare sector as the former Medical Director for Patient Safety and Risk Management at Atrius Health, Harvard Medical School teaching faculty and hospital division director,... View Details

January 2011 (Revised November 2015)
Case

The National Geographic Society (A)

By: David A. Garvin and Carin-Isabel Knoop

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: Business Model; Information Publishing; Leadership Style; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Internet; Publishing Industry

01 Mar 2009
News

Buddy, Can You Spare a Trillion

over a thousand miles from the coastal enterprise zones most Westerners visit. Yet the province’s 32 million inhabitants are as much caught up in today’s economic miracle as those in Hong Kong or Shanghai. At one level, the breakneck View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

2001
Case

Encyclopedia Britannica (C)

By: Vijay Govindarajan and Praveen Kopalle

In October of 1999, EBI offered a new Internet service at www.britannica.com. EBI provided access to the entire text and graphics of Encyclopedia Britannica absolutely free of charge. Its revenues came from on-line advertising, sponsorships, and a percentage of goods... View Details

Keywords: Online Technology; Online Advertising; Business Strategy; Information Publishing; Web Services Industry