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All HBS Web
(3,954)
- Faculty Publications (1,298)
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Positioning;
Competitive Positioning;
Competition;
Brands and Branding;
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Advertising Industry;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food and Beverage Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- 2010
- Working Paper
Marketplace Institutions Related to the Timing of Transactions
By: Alvin E. Roth
This paper describes the unraveling of transaction dates in several markets, including the labor markets for new lawyers hired by large law firms and for gastroenterology fellows, and the market for post-season college football bowls. Together these will illustrate...
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Keywords:
Talent and Talent Management;
Market Timing;
Market Transactions;
Marketplace Matching;
Competitive Strategy
Roth, Alvin E. "Marketplace Institutions Related to the Timing of Transactions." NBER Working Paper Series, No. 16556, November 2010.
- October 2010 (Revised June 2014)
- Case
Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard
By: Robert S. Kaplan and Ricardo Reisen de Pinho
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align...
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Keywords:
Business Cycles;
Developing Countries and Economies;
Management Teams;
Leadership;
Balanced Scorecard;
Strategic Planning;
Balance and Stability;
Motivation and Incentives;
Communication Strategy;
Competitive Advantage;
Auto Industry;
Brazil;
Germany
Kaplan, Robert S., and Ricardo Reisen de Pinho. "Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard." Harvard Business School Case 111-049, October 2010. (Revised June 2014.)
- October 2010 (Revised November 2010)
- Background Note
Plavix: Drugs in the Age of Personalized Medicine
By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon
PIavix, one of the world's best selling drugs in 2010, appears to have a limited future. Its patent was due to expire soon, and recently new data had been discovered that indicated that a small subset of the population would be at risk for stroke, heart attack, or even...
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Keywords:
Health Care and Treatment;
Product Positioning;
Business and Government Relations;
Genetics;
Competitive Strategy;
Pharmaceutical Industry
Hamermesh, Richard G., Mara G. Aspinall, and Rachel Gordon. "Plavix: Drugs in the Age of Personalized Medicine." Harvard Business School Background Note 811-001, October 2010. (Revised November 2010.)
- October 2010 (Revised May 2011)
- Case
Take-Two Interactive Software, Inc.
By: Sunil Gupta and Kerry Herman
In September 2010, faced with increasing threat from social game companies such as Zynga, Ben Feder, the CEO of Take-Two Interactive Software. Inc., had to decide the long-term strategy of his video-game company. As a publisher of traditional video games for Xbox 360,...
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Keywords:
Mergers and Acquisitions;
Business Model;
Leadership Style;
Marketing;
Competitive Strategy;
Entertainment and Recreation Industry
Gupta, Sunil, and Kerry Herman. "Take-Two Interactive Software, Inc." Harvard Business School Case 511-002, October 2010. (Revised May 2011.)
- 2010
- Working Paper
Mixed Source
By: Ramon Casadesus-Masanell and Gaston Llanes
We study competitive interaction between a profit-maximizing firm that sells software and complementary services and a free open source competitor. We examine the firm's choice of business model between the proprietary model (where all software modules are...
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Keywords:
Business Model;
Duopoly and Oligopoly;
Monopoly;
Open Source Distribution;
Quality;
Competition;
Information Technology Industry
Casadesus-Masanell, Ramon, and Gaston Llanes. "Mixed Source." Harvard Business School Working Paper, No. 10-022, September 2009. (Revised October 2010.)
- Article
Marginality and Problem-Solving Effectiveness in Broadcast Search
By: Lars Bo Jeppesen and Karim R. Lakhani
We examine who the winners are in science problem-solving contests characterized by open broadcast of problem information, self-selection of external solvers to discrete problems from the laboratories of large R&D intensive companies, and blind review of solution...
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Keywords:
Competition;
Open Source Distribution;
Knowledge Use and Leverage;
Markets;
Independent Innovation and Invention;
Problems and Challenges;
Research and Development;
Gender;
Science
Jeppesen, Lars Bo, and Karim R. Lakhani. "Marginality and Problem-Solving Effectiveness in Broadcast Search." Organization Science 21, no. 5 (September–October 2010): 1016–1033.
- September 2010
- Article
Strategies to Fight Ad-sponsored Rivals
By: Ramon Casadesus-Masanell and Feng Zhu
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider...
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Keywords:
Strategy;
Business Models;
Tactics;
Pricing;
Business Model;
Advertising;
Competition;
Quality;
Price;
Product Marketing
Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Management Science 56, no. 9 (September 2010): 1484–1499.
- August 2010 (Revised October 2014)
- Case
Herborist
By: John Deighton, Leora Kornfeld, Yanqun He and Qingyun Jiang
Global brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Product Marketing;
Product Positioning;
Demand and Consumers;
Competitive Strategy;
Segmentation;
Beauty and Cosmetics Industry;
China
Deighton, John, Leora Kornfeld, Yanqun He, and Qingyun Jiang. "Herborist." Harvard Business School Case 511-051, August 2010. (Revised October 2014.) (request a courtesy copy.)
- 2010
- Chapter
Business Groups in Historical Perspectives
By: Geoffrey Jones and Asli M. Colpan
Business groups-collections of legally independent firms interconnected by multiple economic and social linkages that exhibit widely diversified product portfolios-are viewed as the prototypical large-enterprise form in contemporary emerging economies. By exploring the...
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Keywords:
Business History;
Management Skills;
Emerging Markets;
Alliances;
Groups and Teams;
Competitive Advantage;
Great Britain
Jones, Geoffrey, and Asli M. Colpan. "Business Groups in Historical Perspectives." Chap. 3 in The Oxford Handbook of Business Groups, edited by Asli M. Colpan, Takashi Hikino, and James R. Lincoln. Oxford Handbooks in Business and Management. Oxford University Press, 2010.
- 2010
- Working Paper
Venture Capital Investment in the Clean Energy Sector
By: Shikhar Ghosh and Ramana Nanda
We examine the extent to which venture capital is adequately positioned for the rapid commercialization of clean energy technologies in the United States. While there are several startups in clean energy that are well-suited to the traditional venture capital...
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Keywords:
Business Startups;
Energy Generation;
Venture Capital;
Investment;
Governing Rules, Regulations, and Reforms;
Technological Innovation;
Competition;
Energy Industry;
Green Technology Industry;
United States
Ghosh, Shikhar, and Ramana Nanda. "Venture Capital Investment in the Clean Energy Sector." Harvard Business School Working Paper, No. 11-020, August 2010.
- July 2010
- Case
Monmouth, Inc.
By: Thomas R. Piper and Heide Abelli
The management of Monmouth Inc. is considering whether to acquire the Robertson Tool Company and the value and form that the acquisition should take. Value can be assessed using a variety of approaches including a DCF with WACC analysis, impact on EPS and market...
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Keywords:
Competitive Bidding;
Forecasting;
Stock Offerings;
Mergers & Acquisitions;
Margins;
Stocks;
Valuation;
Mergers and Acquisitions;
Forecasting and Prediction;
Bids and Bidding;
Manufacturing Industry;
Consumer Products Industry
Piper, Thomas R., and Heide Abelli. "Monmouth, Inc." Harvard Business School Brief Case 104-226, July 2010.
- July 2010
- Teaching Note
Monmouth, Inc. (Brief Case)
By: Thomas R. Piper and Heide Abelli
Teaching Note for 4226.
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- July 2010
- Case
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara...
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Keywords:
Product Positioning;
Marketing Communications;
Product Launch;
Consumer Behavior;
Pharmaceutical Industry;
United States
Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
- July 2010 (Revised December 2010)
- Case
Beohemija's Duel
By: Das Narayandas and Kerry Herman
Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and...
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- 2011
- Working Paper
Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models
By: Ramon Casadesus-Masanell and Feng Zhu
We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the...
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Keywords:
Business Model;
Innovation and Invention;
Market Entry and Exit;
Competitive Strategy;
Competitive Advantage;
Value
Casadesus-Masanell, Ramon, and Feng Zhu. "Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models." Harvard Business School Working Paper, No. 11-003, July 2010. (Revised September 2011.)
- June 2010 (Revised December 2013)
- Supplement
Hang Lung Properties and the Chengdu Decision (B)
By: John D. Macomber, Michael Shih-Ta Chen and Keith Chi-Ho Wong
Second phase of auction for a prime retail development parcel in Chengdu, China. Competition forces the firm to revisit all of its land purchase criteria. Hang Lung Properties is known for rigorous due diligence, for discipline in buying property, and for good...
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Keywords:
Geographic Location;
Auctions;
Bids and Bidding;
Infrastructure;
Competitive Strategy;
Valuation;
Real Estate Industry;
Chengdu
Macomber, John D., Michael Shih-Ta Chen, and Keith Chi-Ho Wong. "Hang Lung Properties and the Chengdu Decision (B)." Harvard Business School Supplement 210-092, June 2010. (Revised December 2013.)
- June 2010
- Teaching Note
Apple Inc. in 2010 (TN)
By: David B. Yoffie
Teaching Note for 710467.
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- June 2010 (Revised August 2013)
- Case
Remaking Singapore
By: Michael E. Porter, Boon Siong Neo and Christian H.M. Ketels
Looking through the lenses of both macro and micro economic policy, this case examines how Singapore has achieved such stellar success throughout its history, from independence through 2008. The case discusses the different policy choices the Singaporean government has...
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Keywords:
History;
Development Economics;
Industry Clusters;
Competitive Advantage;
Policy;
Economic Growth;
Microeconomics;
Government and Politics;
Macroeconomics;
Singapore
Porter, Michael E., Boon Siong Neo, and Christian H.M. Ketels. "Remaking Singapore." Harvard Business School Case 710-483, June 2010. (Revised August 2013.)
- 2010
- Book
International Differences in Entrepreneurship
By: Josh Lerner and Antoinette Schoar
Often considered one of the major forces behind economic growth and development, the entrepreneurial firm can accelerate the speed of innovation and dissemination of new technologies, thus increasing a country's competitive edge in the global market. As a result,...
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Keywords:
Developing Countries and Economies;
Economic Growth;
Entrepreneurship;
Globalized Economies and Regions;
Governing Rules, Regulations, and Reforms;
Supply and Industry;
Business and Government Relations
Lerner, Josh, and Antoinette Schoar, eds. International Differences in Entrepreneurship. National Bureau of Economic Research Conference Report. Chicago: University of Chicago Press, 2010.