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Show Results For
- All HBS Web
(951)
- News (209)
- Research (592)
- Events (1)
- Multimedia (1)
- Faculty Publications (165)
- 16 Jul 2024
- Blog Post
Driving Positive Impact on Community and Climate with Ben Schutzman (MBA 2016)
my career journey. When you applied to HBS, did you know that you wanted to pursue a career in climate? I knew I wanted to be engaged in solving problems on the ground and that I wanted to be involved in solving core infrastructure... View Details
- 01 Dec 2015
- News
Complements to the Case Method
multimedia simulation “Strategic Brew” engages students in a fast-paced exercise in strategic decision- making. The goal of the simulation is to show, rather than tell, students how to strategize. Working in teams, students gain practical... View Details
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
they had never done so before? The credit card business included a popular loyalty program and GPS leadership was very focused on customer engagement and experience for program enrollees, but how best to do... View Details
Keywords: Dina Gerdeman
- 04 Apr 2007
- Research & Ideas
The Business of Global Poverty
materials that enables impoverished Mexican families to build their own housing; or in Brazil, with Kodak's no-frills camera/film packages, or the department store Magazine Luiza's merchandise, payment plans, and customer service, all... View Details
Keywords: by Garry Emmons
- Web
Flatiron School: Reflections from Summer 2020 - Recruiting
understand the drivers of voter turnout among young adults. Using census demographic data and surveys about voter behavior, we helped Young Invincibles focus their voter engagement strategy by developing a granular data-driven... View Details
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
customers on Valentine's Day, so we decided to offer the best customer service ever. We called every single customer and explained that our reshipment would be late. We sent a... View Details
Keywords: by Susan Young
- 26 Feb 2008
- First Look
First Look: February 26, 2008
literature that suggests firms reduce marketing expenditures in order to boost reported earnings, we find that soup manufacturers roughly double the frequency of all marketing promotions (price discounts, feature advertisements, and aisle displays) at the fiscal... View Details
Keywords: Martha Lagace
- 08 Jul 2008
- First Look
First Look: July 8, 2008
in two major product lines for a large enterprise software vendor to examine the use and success of pricing and product strategies. Regarding pricing, the paper demonstrates that the vendor engages in significant... View Details
Keywords: Martha Lagace
- 11 Feb 2015
- Research & Ideas
Politicians Benefited From Using Toxic Loans
Talk of the recent financial crisis often falls into a simplistic narrative of villainous banks, marketing toxic financial products to innocent customers who did not understand their risks. Among the storied victims are municipal... View Details
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
tightly coupled relationships with customers to engage in trials of different product concepts, producers and users can jointly learn about and make sense of the new technology. For instance, Surface Logix,... View Details
- 21 Oct 2024
- Research & Ideas
What Happens in Vegas Could Shape the Metaverse
company’s investment in the online social entertainment world. The researchers started playing Fortnite during the pandemic “to break the monotony of constant Zoom meetings,” Wu says. But soon, they found themselves spending real money on virtual clothes, called... View Details
- Web
Latin America - Global Activities 2020
“action research,” through which faculty members deeply engage with organizations and their leaders over an extended period of time to test and implement new ideas and approaches to problem solving. What types of projects have you worked... View Details
- Web
Winning with Digital Platforms Online Course | HBS Online
startup platform, Picabuu, on how it might acquire new customers Sketch an idea for a platform that a company you’re familiar with might launch and determine the transition’s feasibility and obstacles Module Review and Capstone 5 hrs... View Details
- 05 May 2009
- First Look
First Look: May 5, 2009
foreign countries, the model predicts growth in the number of source-country firms engaging in foreign direct investment, growth in the size of affiliates that are active in reforming countries both before and after the tariff reduction,... View Details
Keywords: Martha Lagace
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
care industry to give customers more choices, freedom, power, and information, and at far lower prices. He recommends disruption of the status quo through new business models, new payment models, and new technologies that give patients... View Details
- 05 Oct 2021
- Blog Post
First-Gen Voices: Eric Westphal on Tapping into the Global Alumni Network & Making a Difference across Borders
continued to engage with HBS students and drive career opportunities across the globe – including the connection between Eric Westphal (MBA 2021) and Diego Dzodan (MBA 1999). Westphal grew up helping out in his family’s small retail... View Details
- 18 Jun 2024
- Blog Post
Alumni Career Journey: Ben Schutzman (MBA 2016) - Driving Positive Impact on Community and Climate
in my career journey. When you applied to HBS, did you know that you wanted to pursue a career in climate? I knew I wanted to be engaged in solving problems on the ground and that I wanted to be involved in solving core infrastructure... View Details
- Web
Impact Stories - Business & Environment
both great financial and environmental returns." Angela Amos MBA 2014 | Shaping the Big Picture “I believe stakeholder engagement is necessary to address climate change. At work, I evaluate diverse perspectives to craft legally sound,... View Details
- Web
Online Creating Brand Value Course | HBS Online
customer value proposition Analyze each step of the branding process 8 hrs Module 2 Brand Storytelling Articulate the characteristics of a compelling brand story and assess the power of storytelling on consumer-based brand equity.... View Details
- 16 Oct 2007
- First Look
First Look: October 16, 2007
this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508036 Michael Fernandes at Nicholas Piramal Harvard Business School Case 408-001 Michael Fernandes, the Director of Custom Manufacturing Operations at the... View Details
Keywords: Sean Silverthorne