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Show Results For
- All HBS Web
(3,749)
- People (15)
- News (856)
- Research (2,076)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,464)
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- 06 Dec 2021
- News
Turning Point: Makeover
spirit. I started a skincare brand called Tatcha to share my learning journey with others and also to create the company I had always wanted to work for. Brad Murray (MBA 2007) became my cofounder and we grew Tatcha over the next nine... View Details
- 01 Mar 2010
- News
Money Matters
base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees and a... View Details
- 01 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
established Heritage Link Brands and, almost before they knew it, were in the wine-distribution business. "Founding the company wasn't about wine; it was about hoping that we could transform the way the world perceived Africa and the... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
sponsorships to Fortune 500 companies trying to reach our network of millions of K-12 students and their parents. new england TrophoMax® is the brand name for patented agricultural seed and leaf inoculants that have demonstrated crop... View Details
- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the... View Details
- 01 Apr 1997
- News
Facing the Music
assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage of Motown's worldwide artist and View Details
Keywords: Marguerite Rigoglioso
- 20 Dec 2017
- News
How SodaStream Makes—and Markets—Peace
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
Christoph Brand (MBA '94), Jonathan Byrnes (DBA '80), Anthony Golamco (MBA '68), Ellen Guidera (MBA '86), Gustavo Herrero (MBA '76), Art Hilsinger (MBA '52), John Hoffmann (MBA '64), Beth Komachi (72nd PMD), Walt Pressey (MBA '70), Norton... View Details
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
manufactures Good Grips brand kitchenware, focused on building a better squeeze bottle for use in bathing babies. To demonstrate the new easy-grip bottle, Wes Owen (HBS '00) stood at a table giving a bath to a baby-sized doll in a little... View Details
Keywords: Margie Kelley
- 01 Feb 1997
- News
Doing It Your Way
actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As... View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business. Since... View Details
- 01 Dec 2002
- News
Building a Network for Social Enterprise in Latin America
States with food banks and distribution networks. For its part, H-E-B realized its corporate values of contributing to the communities in which it operates and generated goodwill and brand enhancement in this new market. Other case... View Details
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that there is this other demographic that they could be going after.... View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
several years later, there was only one logical choice for a new name: Edy’s, after cofounder Joseph Edy. By the early 1990s, the Edy’s brand was well established throughout the Midwest and East, and it has long since eclipsed Dreyer’s in... View Details
- 31 Mar 2016
- News
What Lilly Pulitzer Learned About Marketing to Millennials
- 01 Jun 2022
- News
Ink: Start Small, Rise Above
Nourish: We built a great line of formula-ready baby bottles, and we found a solid customer base. The unit economics made sense. The branding was great, and we were seemingly successful. Then we got a big order with Whole Foods, the dream... View Details
Keywords: Jen McFarland Flint
- 01 Mar 2018
- News
Case Study: On the Record
to build capabilities that would be hard to replicate. Let’s build a plan here—not just to grow but to develop some long-term defensibility. Some record profits would be music to investors’ ears. —Jeffrey Glass (MBA 1994) Grow market share, View Details
Keywords: April White