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-
All HBS Web
(2,021)
- People (13)
- News (413)
- Research (1,283)
- Events (1)
- Multimedia (5)
- Faculty Publications (795)
- October 2022
- Supplement
The SAH Group: The Time is Right, Instructor Spreadsheet
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded...
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- January 2010 (Revised December 2012)
- Case
Knight the King: The Founding of Nike
By: Noam Wasserman and Kyle Anderson
It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had...
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Keywords:
Business Startups;
Entrepreneurship;
Initial Public Offering;
Leadership;
Growth and Development Strategy;
Marketing Strategy;
Competitive Advantage;
Apparel and Accessories Industry
Wasserman, Noam, and Kyle Anderson. "Knight the King: The Founding of Nike." Harvard Business School Case 810-077, January 2010. (Revised December 2012.)
- 19 Jul 2011
- Working Paper Summaries
Signaling to Partially Informed Investors in the Newsvendor Model
- January 2008
- Article
Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things
By: Clayton M. Christensen, Stephen P. Kaufman and Willy C. Shih
Most companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices....
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Keywords:
Investment;
Innovation and Management;
Growth and Development Strategy;
Business and Shareholder Relations;
Prejudice and Bias;
Value Creation
Christensen, Clayton M., Stephen P. Kaufman, and Willy C. Shih. "Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008).
- April 2004 (Revised September 2004)
- Case
IKEA Invades America
By: Youngme E. Moon
In 2002, the IKEA Group is the world's top furniture retailer, with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which have been enormously popular despite their self-service requirements. The company's goal is to have 50 stores in...
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Keywords:
Growth and Development Strategy;
Brands and Branding;
Product Positioning;
Goals and Objectives;
Competitive Advantage;
Globalized Firms and Management;
Retail Industry;
United States
Moon, Youngme E. "IKEA Invades America." Harvard Business School Case 504-094, April 2004. (Revised September 2004.)
- April 1995 (Revised April 1995)
- Case
Pillsbury: Customer Driven Reengineering
By: Robert S. Kaplan
Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to...
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Keywords:
Organizational Change and Adaptation;
Production;
Cost Management;
Activity Based Costing and Management;
Customer Value and Value Chain;
Food and Beverage Industry
Kaplan, Robert S. "Pillsbury: Customer Driven Reengineering." Harvard Business School Case 195-144, April 1995. (Revised April 1995.)
- May 2011 (Revised March 2012)
- Case
InterfaceRAISE: Sustainability Consulting
By: Michael W. Toffel, Robert G. Eccles and Casey Taylor
InterfaceRAISE is a sustainability management consulting firm created to leverage the capabilities of its parent company Interface Inc., a carpet manufacturer recognized as a global leader in corporate environmental sustainability. This case illustrates the challenges...
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Keywords:
Problems and Challenges;
Integrated Corporate Reporting;
Corporate Social Responsibility and Impact;
Entrepreneurship;
Performance;
Environmental Accounting;
Profit;
Marketing Strategy;
Human Resources;
Business Model;
Leveraged Buyouts;
Salesforce Management;
Consulting Industry;
Manufacturing Industry
Toffel, Michael W., Robert G. Eccles, and Casey Taylor. "InterfaceRAISE: Sustainability Consulting." Harvard Business School Case 611-069, May 2011. (Revised March 2012.)
- October 2022 (Revised December 2022)
- Case
Aphro Beverages
By: Frank V. Cespedes and Amram Migdal
This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to...
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Keywords:
Agribusiness;
Plant-Based Agribusiness;
Business Ventures;
Business Growth and Maturation;
Entrepreneurship;
Food;
Geography;
Geographic Scope;
Management;
Growth and Development Strategy;
Growth Management;
Resource Allocation;
Marketing;
Brands and Branding;
Digital Marketing;
Product Marketing;
Product Launch;
Product Positioning;
Social Marketing;
Operations;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Supply Chain;
Sales;
Salesforce Management;
Food and Beverage Industry;
Africa;
Ghana
Cespedes, Frank V., and Amram Migdal. "Aphro Beverages." Harvard Business School Case 823-044, October 2022. (Revised December 2022.)
Kym Lew Nelson
Kym Lew Nelson joined the NOM unit of the Harvard Business School as a Visiting Lecturer in January of 2020. In July of 2020, she became a Senior Lecturer in the Negotiations unit. Prior to joining the faculty, Kym was a guest lecturer in the Negotiations class at... View Details
- January 2007 (Revised January 2008)
- Case
Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign
By: John A. Quelch
Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives,...
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Keywords:
Advertising Campaigns;
Communication Strategy;
Brands and Branding;
Media;
Performance Evaluation;
Financial Services Industry
Quelch, John A., and Laura Winig. Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign. Harvard Business School Case 507-005, January 2007. (Revised January 2008.)
- January 2015
- Case
Burberry in 2014
By: Anita Elberse
In February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to...
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Keywords:
Management Succession;
Luxury;
Product Marketing;
Brands and Branding;
Manufacturing Industry;
Fashion Industry;
Great Britain
Elberse, Anita. "Burberry in 2014." Harvard Business School Case 515-054, January 2015.
- April 2010 (Revised December 2010)
- Case
Shanzhai! MediaTek and the "White Box" Handset Market
By: Willy C. Shih, Chen-Fu Chien and Jyun-Cheng Wang
The term "white box" is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a...
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Keywords:
Disruptive Innovation;
Growth and Development Strategy;
Emerging Markets;
Competitive Advantage;
Wireless Technology;
Semiconductor Industry;
Taiwan
Shih, Willy C., Chen-Fu Chien, and Jyun-Cheng Wang. Shanzhai! MediaTek and the "White Box" Handset Market. Harvard Business School Case 610-081, April 2010. (Revised December 2010.)
- January 2006 (Revised July 2016)
- Case
Gordon Bethune at Continental Airlines
By: Nitin Nohria, Anthony Mayo and Mark Benson
A $385 million loss for the final months of fiscal year 1994 signaled Continental might go bankrupt. Could new CEO Gordon Bethune turn Continental around? Continental was in dire straits because the deregulation of the commercial airline industry in 1978 ushered in a...
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Keywords:
Transformation;
Insolvency and Bankruptcy;
Profit;
Leading Change;
Organizational Change and Adaptation;
Performance Improvement;
Labor and Management Relations;
Air Transportation Industry
Nohria, Nitin, Anthony Mayo, and Mark Benson. "Gordon Bethune at Continental Airlines." Harvard Business School Case 406-073, January 2006. (Revised July 2016.)
- 27 Aug 2007
- Op-Ed
Mattel: Getting a Toy Recall Right
design flaws in the toys with the magnets that could come loose. But Mattel deserves praise for now stepping up to its responsibilities as the leading brand in the toy industry. What has Mattel done right? The CEO has taken personal...
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- November 2005 (Revised September 2007)
- Case
Beijing Hualian
By: David E. Bell and Mary L. Shelman
China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's...
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Keywords:
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Competition;
Corporate Strategy;
Retail Industry;
China
Bell, David E., and Mary L. Shelman. "Beijing Hualian." Harvard Business School Case 906-403, November 2005. (Revised September 2007.)
- March 2016
- Case
IC Group A/S
By: John R. Wells and Gabriel Ellsworth
IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on...
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Keywords:
IC Group;
IC Companys;
Carli Gry;
InWear;
Mads Ryder;
Niels Martinsen;
Premium Fashion;
Fast Fashion;
Business Units;
Business Divisions;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Profit;
Revenue;
Multinational Firms and Management;
Business History;
Business or Company Management;
Acquisition;
Growth and Development Strategy;
Brands and Branding;
Distribution Channels;
Organizational Design;
Organizational Structure;
Problems and Challenges;
Strategy;
Product Positioning;
Competition;
Competitive Strategy;
Corporate Strategy;
Vertical Integration;
Segmentation;
Web Sites;
Apparel and Accessories Industry;
Fashion Industry;
Retail Industry;
Scandinavia;
Denmark;
Sweden;
Norway
Wells, John R., and Gabriel Ellsworth. "IC Group A/S." Harvard Business School Case 716-446, March 2016.
- Web
Faculty & Research
conveying information, and specifying parties’ rights and obligations. Management Science 70, no. 6 (June 2024): 3923–3950 Information Spillovers in Experience Goods Competition By: Zhuoqiong Charlie Chen, Christopher Stanton and...
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- August 2023
- Case
Kariyer.net: Recruiting AI
By: Shunyuan Zhang, Fares Khrais and Namrata Arora
In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal...
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Keywords:
Online Technology;
Marketing;
Websites;
Artificial Intelligence;
Innovation;
Two-sided Platforms;
Internet and the Web;
Product Launch;
Product Positioning;
Job Search;
Employment;
Transformation;
Volatility;
Innovation and Invention;
Disruptive Innovation;
Management Practices and Processes;
Business Growth and Maturation;
Competitive Strategy;
Business Startups;
Talent and Talent Management;
Cost vs Benefits;
Macroeconomics;
Corporate Entrepreneurship;
Emerging Markets;
Digital Platforms;
Employment Industry;
Information Technology Industry;
Technology Industry;
Middle East;
Turkey
Zhang, Shunyuan, Fares Khrais, and Namrata Arora. "Kariyer.net: Recruiting AI." Harvard Business School Case 524-014, August 2023.
- 27 May 2014
- First Look
First Look: May 27
drove the rise in importance and prestige of American beauty brands. In the more recent past, L'Oréal has fostered a new pluralism in beauty by acquiring American and other international brands and offering global consumers a portfolio of...
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Keywords:
Sean Silverthorne
- January 1989 (Revised March 1995)
- Case
Du Pont Freon Products Division (A)
In 1988, the Du Pont Co. is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially...
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Keywords:
Business Divisions;
Policy;
Management;
Brands and Branding;
Production;
Service Operations;
Natural Environment;
Competition;
Corporate Strategy;
Environmental Sustainability
Vietor, Richard H.K., and Forest L. Reinhardt. "Du Pont Freon Products Division (A)." Harvard Business School Case 389-111, January 1989. (Revised March 1995.)