Publications

November 2023 (Revised May 2024)
Case

Norse Atlantic Airways

By: Willy Shih

Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details

Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States

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Entrepreneurship Course Online | HBS Online

Enroll Now Key Concepts Identify a business opportunity Evaluate an idea and assess the market Explore the risks and rewards of entrepreneurship Leverage experiments to validate concepts and refine your business strategy Discover the key... View Details

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Industry Information - Alumni

faculty from the fields of business, economics and law. + – CPG/Marketing AdAge Leading trade publication of the marketing and media landscape. Tiered subscription model (free registration for a limited number of articles per month;... View Details

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Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

that would afford him greater freedom and control. In order to realize a variety of applications for his new invention, Land would need to produce reams of sheets of his synthetic polarizing material. "Exploring how innovation happens, one has to underline how the... View Details

June 2005 (Revised May 2006)
Case

Covisint (A): The Evolution of a B2B Marketplace

By: Lynda M. Applegate and Elizabeth Collins

Ford Motor Co., General Motors, and DaimlerChrysler--the three original equipment manufacturers (OEMs) that dominated the automotive industry throughout the 20th century--launched Covisint in February 2000 as an industry supply chain exchange that would drive out cost... View Details

Keywords: Business Model; Supply Chain Management; Business Startups; Management Teams; Manufacturing Industry; Auto Industry; United States

16 May 2024
News

On the Job

Shamrock factory on Lake Erie. I also worked with her on Bonnie Bell, which is a cosmetics company, and a marketing plan for this new startup called Leggs, which did pantyhose. Then I worked for... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

12 Feb 2020
Blog Post

Trying Out New Career Options with SIPs (Short Intensive Programs)

transactions. In this short intensive program, faculty will evaluate innovative strategies to create new marketplaces and opportunities, examine the key challenges in competing with large incumbent firms, and show how incumbents can defend their View Details

03 Jun 2022
Research & Ideas

In a Work-from-Anywhere World, How Remote Will Workers Go?

hiring net, Choudhury points out. “There was a recent report that the diversity of [Twitter’s] workforce has gone up because of work-from-anywhere. If a company allows working from anywhere, then you can hire from anywhere,” he says. “You're no longer constrained to... View Details

Keywords: by Kara Baskin

January 2024 (Revised May 2024)
Case

Uncle Nearest: Creating a Legacy

By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone

Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details

24 Jul 2017
Blog Post

Transitioning to Product Management at HBS

my professor in my Entrepreneurial Sales and Marketing course, both gave invaluable advice). I was connected to the startup I ended up joining, Salsify, through one of Salsify’s investors Mickael Skok, who... View Details

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

communications and sales strategy. As a new startup with constrained resources, the company knew its marketing decisions would make or break the new product. Purchase this case:... View Details

Keywords: by Sean Silverthorne

January 2007 (Revised May 2008)
Case

Henry Luce and the American Century

By: Nitin Nohria, Anthony Mayo and Logan Wilcox

Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details

Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Business History; Leadership Style; Emerging Markets; Publishing Industry; United States

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Entrepreneurial Support - Business & Environment

overcome them in order to drive impact at scale. For the full listing, click here . HBS EC Course - Public Entrepreneurship - Mitchell Weiss This course is designed for students who may found, join, or fund private startup companies that... View Details

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Doubling Down on Women’s Health Innovation and Leveraging the Private Sector in a Post-Roe v. Wade Era - Blog: Health Supplement

Cycles (temperature-based), Clue (cycle tracking) and others in the fertility space pursuing contraceptive indications Other startups are looking to increase access to current methods ( Cadence Health * bringing hormonal birth control... View Details

February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry

April 2009 (Revised May 2017)
Case

Skyhook Wireless

By: Shikhar Ghosh and Thomas R. Eisenmann

Ted Morgan, the founder of Skyhook Wireless just received a call from Steve Jobs of Apple asking for a meeting. Ted must decide how to prepare for a meeting that could finally give Skyhook an anchor customer. Ted and his team have worked for three years to build a new... View Details

Keywords: Mobile and Wireless Technology; Information Technology; Business Ventures; Business Startups; Technology Industry