Mobile Phone Industry - Publications - Faculty & Research

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom; England; London

Citation

Educators

Purchase

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

and mortar big box stores instead. Amazon, unburdened by such real estate, was easily able to mobilize Internet capabilities in order to capture a dominant share of a notoriously inefficient book retailing industry. It didn’t stop there.... View Details

Keywords: by James Heskett; Retail

22 Feb 2022
News

Breaking News

of the capital stack to support others coming in on top of that, which might have higher return expectations? How do we assemble that so that we can hit both impact and investment outcomes? What other shifts in the industry are you... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

eventually evolved from manufacturing motorcycles to inventing a revolutionary light business jet—fulfilling a lifelong dream to improve mobility and exemplifying the longevity and continuous innovation that characterizes so many Japanese... View Details

Keywords: by Kristen Senz

15 Jan 2013
First Look

First Look: January 15

circumscribe citizen-employees, and they engage in production and trade. But individual corporations are no longer adequate to serve as the primary unit of analysis. Over the years, systems of distributed innovation-so-called business ecosystems-have become... View Details

Keywords: Sean Silverthorne

Web

Harvard Business School

founded Biodrill Technical Solutions, a provider of sustainable energy-related products and services. Augustine has also served as CEO and president of Eltrex Industries at RCSB Financial Inc. since 1976. Augustine serves as director at... View Details

10 May 2020
Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

insurance industry Proudest Accomplishment: Being the mother of Elisa and the wife of Andrés Summer Internship: Boston Consulting Group (BCG) - Boston Office How do you do it? I have a great partner (Andy), I’m positive and enjoy the... View Details

15 Nov 2011
First Look

First Look: November 15

billion additional urban dwellers. Second, shared resources like clean water, clean air, energy, and places to put solid waste are already scarce and constrained. Urbanization will only exacerbate these pressures. Third, almost no local or national government can View Details

Keywords: Sean Silverthorne

September 2020
Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details

Citation

Educators

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15 Oct 2014
Research & Ideas

Apple Pay’s Technology Adoption Problem

up with a new platform and trying to become the new dominant design." Other companies that have attempted mobile payments have run into similar problems. Google Wallet was limited by its compatibility with different types of View Details

Keywords: by Dina Gerdeman; Technology; Retail

26 Jul 2016
Research & Ideas

Where will Pokémon Go with Your Personal Information?

all time. Data analytics firm Similar Web reported that in its first week alone, the app had been installed on nearly 11 percent of all Android phones in the United States, and surpassed Twitter’s daily usage shortly thereafter. Pokémon... View Details

Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation

Web

SMS Terms - HBS Online

your use of the Services is at all times subject to the Harvard Business School Online Terms of Use Terms of Use which incorporate these SMS Terms. If you elect to receive Messages, we will send you recurring Messages to the mobile number... View Details

30 Jun 2014
Blog Post

Cambridge to Nairobi

“activist mapping”—a combination of citizen journalism and geospatial information—to allow citizens to submit reports using their mobile phones or the internet to create a map-based account of events. Among... View Details

Keywords: Entrepreneurship; Nonprofit / Government; Technology

01 Jun 2014
News

FIELD 2 in Accra

respondents said they viewed online content on multiple devices. "Research indicates that smart phones and mobiles are where it's at in emerging markets," says Leach. "But we found that many people still use... View Details

Keywords: FIELD program; Colleges, Universities, and Professional Schools; Educational Services; Information

01 Mar 2010
News

Noted & Quoted

computing and mobility. That has the potential to change the economics of the Internet business and to redistribute profits yet again.” — HBS professor David Yoffie talking about the potential economic effects of people increasingly relying on View Details

Keywords: Educational Services; Information

11 Mar 2020
News

Making It Rain

weather services. “This market is not very innovative, and it’s one of the last industries where governments still lead the technology,” Elkabetz says. Most of the industry relies on data from three public... View Details

Keywords: Lisa Scanlon Mogolov

Profile

Luciana Baigun

online platform for the economics community at the school – so she built one. Later, as an auction theory analyst with clients all over the world, she was struck by the ubiquity of mobile phones in India and... View Details

Web

Scams | Information Technology

links or open any attachments. Forward the message to phishing@harvard.edu . Delete the message. Fraudulent Duo Pushes Be mindful when your phone asks you to allow a Duo push. You should know (or be able to guess) what triggered a Duo... View Details

01 Mar 2010
News

HBS Grads Make Their Mark in India

health-care information to Indian consumers via text messaging and mobile Web browsing. India has a low Internet penetration but 450 million cell phone users, making mobile... View Details

Keywords: child care; Ambulatory Health Care Services; Health, Social Assistance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Legal Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

16 Jun 2009
First Look

First Look: June 16

invested in the rural areas based on the company's participation in the government-mandated "Connect Every Village" project, China Mobile took advantage of this foundation and created new products and value-added services in... View Details

Keywords: Martha Lagace

Publications