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Show Results For
- All HBS Web
(4,606)
- People (12)
- News (1,568)
- Research (1,844)
- Events (13)
- Multimedia (73)
- Faculty Publications (973)
- 20 Jan 2022
- Op-Ed
3 Steps to Help Companies Rebuild Trust During the Pandemic
Washingtonian magazine, said in an opinion piece last May that employees working from home should worry about keeping their jobs. She noted “if the employee is rarely around,” there is a “strong incentive to... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- 15 May 2015
- Blog Post
How to Get a Global Perspective at HBS
Though HBS is based in Boston, the MBA program is inherently a global experience. Traveling to an emerging market is part of the first year curriculum, over 70 countries are represented in of our diverse student body, and over 50% of... View Details
- 01 Aug 2016
- Research & Ideas
Retail Execs Underplay Current Performance to Investors--but Why?
unreported numbers said. It’s startling to find that managers are not even neutral; they’re somewhat negative.” RESEARCHERS CREATE FORECASTING MODEL To test their ideas, the researchers studied 50 big-box... View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
Aryans invading India from the north and conquering the darker-skinned native Dravidians. The first fairness cream, Afghan Snow, hit the Indian market in 1919, although home remedies had been passed down even earlier from generation View Details
- November 2013
- Article
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella
Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details
Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States
Avery, Jill, Thomas Steenburgh, John A. Deighton, and Mary Caravella. "Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping." GfK Marketing Intelligence Review 5, no. 2 (November 2013).
- 29 Apr 2020
- Book
The Key to Powerful Social Change: Small Villages
Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details
Keywords: by Dina Gerdeman
- 06 Sep 2022
- Blog Post
To Go-Go: A Foodtech Startup Serves Up Scale in Latin America
it has been easy. While the pandemic boosted demand for home delivery, it also forced the fledgling startup to navigate a business environment that was suddenly characterized by fear and uncertainty. And... View Details
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
Stadium (with 85,600 seats) was reconfigured into Turner Field, capacity 50,000, over a period of seven months and a cost of $200 million. The retrofit worked well for 20 years, when the site served as home View Details
- 01 Nov 1999
- Research & Ideas
Companies, Cultures and the Transformation to the Transnational
employment commitments and the need to promote employees within the organization further encourage Japanese companies to expand operations at home while reaching foreign... View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
comes home with something for a child and the child hates it, this good feeling can go out the window, and frustration can become the governing perception." Take time to extract meaning from data. Too... View Details
- 01 Oct 2021
- Research & Ideas
Dying to Lead: How Reaching the Top Can Kill You Sooner
during the course of their careers, from the value of their homes to the promotions they received. Nicholas also verified whether workers attended prestigious GE training retreats. "Higher-ranked employees... View Details
Keywords: by Jay Fitzgerald
- 09 May 2024
- Research & Ideas
Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing
interactions that matter most are not with the people you work with closely every day, such as people in your home department. Instead, the real influence comes from colleagues whose intellectual pursuits are vastly different from your... View Details
Keywords: by Ben Rand
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Freeing Patient Data to Enable Innovation
in the industry that have obvious inefficiencies and solving those directly. Corbin turned back to the problem of customer service. "I'd pay attention to hospital systems and... View Details
- 05 Apr 2021
- Blog Post
The MBA Response: A Calling to Leadership & Service
consider how involvement with The MBA Response can boost your resume and enable you to be interview ready with powerful stories of helping business owners. You get to pick the project(s) you work on, the... View Details
- Article
Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study
By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby
The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and... View Details
Keywords: Face-tracking; Entertainment; Television; Purchase Intent; Commercials; Facial Expressions; Marketing Communication; Advertising; Television Entertainment; Marketing; Advertising Industry
Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby. "Why, When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study." Marketing Science 33, no. 6 (November–December 2014): 809–827.
- 28 Feb 2014
- News
Mumbai Restaurateur Raises Money to Feed Street Children
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
this a priority, nagging them like worried grandmothers and sending chicken soup to their home offices if that is what it takes. Leaders also need to model self-care for their... View Details
Keywords: by Sean Silverthorne
- 19 Jan 2023
- Blog Post
11 Ways to Reengage Employees in the New Year
through flexible work arrangements. Whether that means allowing for non-traditional work hours or options to work from home at least some of the time, building trust among employees promotes engagement and... View Details
Keywords: All Industries