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- Multimedia (52)
- Faculty Publications (7,519)
Show Results For
-
All HBS Web
(12,350)
- People (20)
- News (1,649)
- Research (9,110)
- Events (24)
- Multimedia (52)
- Faculty Publications (7,519)
- October 1996
- Teaching Note
Global Iron Proposal (A) and (B), Teaching Note
By: Roy D. Shapiro and Marie-Therese M. Flaherty
- Fast Answer
Entrepreneurial Marketing
Highlights from Baker Library resources helpful for marketing & sales planning and applications for early stage ventures. Below are some suggested resources for your EM project. Get 1/1 help...
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- November 2004 (Revised September 2019)
- Background Note
The U.S. Health Club Industry in 2004
By: John R. Wells, Gabriel Ellsworth and Benjamin Weinstock
In 2004, the $16.8 billion U.S. health club industry continued its strong record of growth. There were almost 27,000 health clubs in the United States, up from 6,700 two decades earlier, and these clubs claimed 41 million members, over 14% of the U.S. population....
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Keywords:
Health Clubs;
Fitness;
Gyms;
Chain;
Weight Loss;
Obesity;
Exercise;
Personal Training;
Bally Total Fitness;
24 Hour Fitness;
YMCA;
Gold's Gym;
Curves;
Franchise;
Franchising;
Subscription;
Promotional Sales;
Promotions;
Fixed Costs;
Body;
Accrual Accounting;
Revenue Recognition;
Buildings and Facilities;
Business Growth and Maturation;
Business Model;
For-Profit Firms;
Trends;
Customers;
Demographics;
Age;
Income;
Private Equity;
Financing and Loans;
Profit;
Revenue;
Geographic Scope;
Multinational Firms and Management;
Health;
Nutrition;
Business History;
Employees;
Retention;
Human Capital;
Working Conditions;
Contracts;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Markets;
Demand and Consumers;
Supply and Industry;
Industry Growth;
Industry Structures;
Operations;
Service Operations;
Franchise Ownership;
Private Ownership;
Public Ownership;
Problems and Challenges;
Sales;
Salesforce Management;
Situation or Environment;
Opportunities;
Nonprofit Organizations;
Welfare;
Sports;
Strategy;
Business Strategy;
Competition;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Hardware;
Health Industry;
United States
Wells, John R., Gabriel Ellsworth, and Benjamin Weinstock. "The U.S. Health Club Industry in 2004." Harvard Business School Background Note 705-445, November 2004. (Revised September 2019.)
- August 2011 (Revised February 2015)
- Teaching Note
Global Diversity and Inclusion at Royal Dutch Shell (A) and (B)
By: Sandra J. Sucher
Teaching Note for 610-056 and 611-051.
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- February 1982 (Revised May 1992)
- Case
MCI Telecommunications Corp. (A): Corporate and Marketing Strategy
By: John F. Cady and Frank V. Cespedes
Cady, John F., and Frank V. Cespedes. "MCI Telecommunications Corp. (A): Corporate and Marketing Strategy." Harvard Business School Case 582-106, February 1982. (Revised May 1992.)
- March 1999 (Revised August 1999)
- Case
Coop, The: Market Research
By: Ruth Bolton and Youngme E. Moon
Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals.
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Keywords:
Marketing;
Cost;
Research;
Markets;
Quality;
Decisions;
Management Teams;
Food and Beverage Industry;
Food and Beverage Industry
Bolton, Ruth, and Youngme E. Moon. "Coop, The: Market Research." Harvard Business School Case 599-113, March 1999. (Revised August 1999.)
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to...
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Keywords:
Transition;
Marketing Strategy;
Budgets and Budgeting;
Technology Adoption;
Digital Marketing;
Resource Allocation;
Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- July 1996 (Revised January 1998)
- Case
Vietnam: Market Entry Decisions
The management of three U.S. multinationals have to decide whether to enter the Vietnam market and, if so, how.
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Keywords:
Multinational Firms and Management;
Market Entry and Exit;
Emerging Markets;
Viet Nam;
United States
Arnold, David J., and John A. Quelch. "Vietnam: Market Entry Decisions." Harvard Business School Case 597-020, July 1996. (Revised January 1998.)
- February 2018 (Revised August 2018)
- Case
KT Corporation in the New Energy Market
By: Forest L. Reinhardt and Dawn H. Lau
Keywords:
South Korea;
Korea Telecom;
Energy Markets;
Chang-Gyu Hwang;
KT;
Energy;
Energy Industry;
Energy Industry;
South Korea;
Korean Peninsula
Reinhardt, Forest L., and Dawn H. Lau. "KT Corporation in the New Energy Market." Harvard Business School Case 718-051, February 2018. (Revised August 2018.)
- January 2011 (Revised September 2024)
- Case
The Globalization of the NFL
By: Juan Alcacer, Mary Furey and Noah Roberson
By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered...
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Alcacer, Juan, Mary Furey, and Noah Roberson. "The Globalization of the NFL." Harvard Business School Case 711-455, January 2011. (Revised September 2024.)
- Web
Challenges and Opportunities in the Restaurant Industry - Course Catalog
HBS Course Catalog Challenges and Opportunities in the Restaurant Industry Course Number 1564 Senior Lecturer Michael S. Kaufman Executive Fellow Andy Pforzheimer Spring; Q3Q4; 3.0 credits 27 Sessions Exam...
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- March 2006 (Revised October 2006)
- Teaching Note
L'Oreal and the Globalization of American Beauty (TN)
Teaching Note to 805086.
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Keywords:
Beauty and Cosmetics Industry
- September 2002 (Revised June 2003)
- Background Note
Multinationals as Global Intermediaries
By: Tarun Khanna and Krishna G. Palepu
Presents a conceptual framework of the circumstances when multinationals attempt to create, or face difficulty creating, value in cross-border commerce. Particular attention is paid to the role of multinationals as intermediaries in international transactions where the...
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Keywords:
Framework;
Cross-Cultural and Cross-Border Issues;
Multinational Firms and Management;
Marketing Channels;
Market Transactions;
Value Creation
Khanna, Tarun, and Krishna G. Palepu. "Multinationals as Global Intermediaries." Harvard Business School Background Note 703-428, September 2002. (Revised June 2003.)
- 01 Apr 2000
- News
Marketing Muscle
On her first foray into Silicon Valley, Karen Edwards (MBA '90) didn't have much success finding the job she wanted: head of marketing at an Internet company. Told she didn't know enough about technology, Edwards persevered View Details
- 2018
- Working Paper
Global Portfolio Diversification for Long-Horizon Investors
By: Luis M. Viceira and Zixuan (Kevin) Wang
This paper conducts a theoretical and empirical investigation of global portfolio diversification for long-horizon investors in the presence of permanent cash flow shocks and transitory discount rate shocks to asset prices and returns. An increase in the cross-country...
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Keywords:
Investment Portfolio;
Risk and Uncertainty;
Diversification;
Capital Markets;
Global Range
Viceira, Luis M., and Zixuan (Kevin) Wang. "Global Portfolio Diversification for Long-Horizon Investors." Harvard Business School Working Paper, No. 17-085, March 2017. (Revised July 2018.)
- 22 Nov 2011
- Working Paper Summaries
Carbon Tariffs: Impacts on Technology Choice, Regional Competitiveness, and Global Emissions
- February 2000 (Revised April 2003)
- Case
InSite Marketing Technology (A)
By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures.
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Keywords:
Customer Focus and Relationships;
Financing and Loans;
Technological Innovation;
Business or Company Management;
Marketing Strategy;
Product Launch;
Service Delivery;
Competitive Strategy;
Competitive Advantage;
Service Industry;
Service Industry
Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)
- October 2011
- Case
CNBM: Rolling Up China's Cement Industry
By: Joseph L. Bower and G.A. Donovan
The Chinese government has charged Song Zhiping with the job of rationalizing China's cement industry. He has acquired 200 plus companies, but the industry is still fractured. Can he succeed?
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Keywords:
Industry Growth;
Mergers and Acquisitions;
Policy;
Government and Politics;
Construction Industry;
Construction Industry;
China
Bower, Joseph L., and G.A. Donovan. "CNBM: Rolling Up China's Cement Industry." Harvard Business School Case 312-067, October 2011.
- 11 Jul 2006
- Working Paper Summaries
Globalizing the Beauty Business Before 1980
Keywords:
by Geoffrey G. Jones
- 03 Oct 2005
- What Do You Think?
What’s the Future of Globally Organized Labor?
single, typically developed economies. The question is whether the concept of cooperation and individual sacrifice for the common good will work in a global labor market...
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Keywords:
by James Heskett