Filter Results
:
(837)
Show Results For
-
All HBS Web
(1,324)
- People (4)
- News (270)
- Research (837)
- Multimedia (3)
- Faculty Publications (514)
Show Results For
-
All HBS Web
(1,324)
- People (4)
- News (270)
- Research (837)
- Multimedia (3)
- Faculty Publications (514)
Sort by
- 02 Nov 2010
- First Look
First Look: November 2, 2010
We find clear evidence that (1) bonuses enhance productivity, (2) overachievement commissions help sustain the high productivity of the best performers even after attaining quotas, and (3) sales people exhibit present bias consistent with...
View Details
Keywords:
Sean Silverthorne
- 15 Mar 2016
- First Look
March 15, 2016
new products and businesses. The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all...
View Details
- January 2023
- Case
Kavnia Coffee
By: Lindsay N. Hyde, Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta and Jiyoon Han
Case on a coffee hardware startup where a series of experiments and pivots led founder to conclude that the venture was no longer viable.
View Details
- May 2020
- Teaching Note
Kraft Heinz: The $8 Billion Brand Write-Down
By: Jill Avery
Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had...
View Details
- April 2014
- Case
Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America
By: Christopher Marquis and Zoe Yang
A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities—seasonal starvation....
View Details
Keywords:
Fair Trade;
Coffee;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Food and Beverage Industry;
Food and Beverage Industry;
Latin America;
Central America;
Mexico;
Guatemala;
Nicaragua
Marquis, Christopher, and Zoe Yang. "Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America." Harvard Business School Case 414-065, April 2014.
- 16 Nov 2010
- First Look
First Look: November 16, 2010
deals with supplier difficulties faced by WildChina—a travel service provider in China. WildChina is a classic case of a company that is trying to bring a local, within-country product to a market outside the country (in this case,...
View Details
Keywords:
Sean Silverthorne
- 25 Apr 2017
- First Look
First Look at New Research, April 25
(shortest expected processing time). Moreover, they exercise more discretion as they accumulate experience. Exploiting random assignment of tasks to doctors’ queues, instrumental variable models reveal that these deviations erode productivity. This View Details
Keywords:
Sean Silverthorne
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
product upon entry, however only a few biosimilars have been approved in the U.S. since 2015, thereby largely preserving biologics from competition. We analyze European markets, which have had biosimilar competition since 2006. Using our...
View Details
Keywords:
Sean Silverthorne
- 03 Jun 2015
- What Do You Think?
Is the Time Right for Self-Management?
Martin when a long-term strategic plan was put in place that called for the company to distribute its products through more than 100,000 locations of various kinds. The 25-fold increase in the number of distribution points called for more...
View Details
- 05 Feb 2013
- First Look
First Look: Feb. 5
firm's decision to emphasize a particular strategic orientation can depend on its competitors' orientation choices. Based on two studies of customer, technology, and production orientations, we show that the emphasis a firm places on a...
View Details
Keywords:
Sean Silverthorne
- January 2021 (Revised May 2021)
- Case
Ocado Group: Ready for the Future
By: José B. Alvarez, Damien McLoughlin and Natalie Kindred
Keywords:
Growth and Development;
Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Innovation Leadership;
Strategy;
Disruption;
Disruptive Innovation;
Internet and the Web;
Consumer Behavior;
Crisis Management;
Customer Value and Value Chain;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
United Kingdom;
United States;
Europe
Alvarez, José B., Damien McLoughlin, and Natalie Kindred. "Ocado Group: Ready for the Future." Harvard Business School Case 521-061, January 2021. (Revised May 2021.)
- 04 Oct 2011
- First Look
First Look: October 4
confront Davide about his management approach before the team loses its commitment to the design effort. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/412039-PDF-ENG Mary Griffin at Derby Foods Anthony J. Mayo and Joshua D....
View Details
Keywords:
Sean Silverthorne
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...
View Details
Keywords:
Marketing;
Brand Management;
Brands;
Brand Building;
Brand Positioning;
Competitive Positioning;
Advertising;
Marketing Communication;
Biography;
Brands and Branding;
Product Marketing;
Emerging Markets;
Network Effects;
Demand and Consumers;
Marketing Communications;
Cost vs Benefits;
Perspective;
Advertising Campaigns;
Marketing Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 29 Jul 2014
- First Look
First Look: July 29
chefs. The restaurant was also leading the new Nordic food movement, a movement focused on rediscovering Nordic cuisine and ingredients, which had helped increase the popularity of Danish cuisine. Since 2013 Noma had a new investor, the...
View Details
Keywords:
Sean Silverthorne
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
Abstract—The Food and Drug Administration approves new medical devices after in-depth reviews of safety and effectiveness data. Some have advocated for shorter review times to encourage innovation. We evaluated whether regulatory review...
View Details
Keywords:
Carmen Nobel
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
that were more responsible and sustainable as well as how these strategies have faced constraints, trade-offs, and challenges of legitimacy. The industries covered range from sustainable finance and solar energy to organic food and wine,...
View Details
Keywords:
Dina Gerdeman
- 25 Aug 2015
- First Look
First Look Tuesday
to examine the phenomena in the context of health. In particular, we examine how an individual's prior experiences and the experiences of those around them alter the operational decisions that the individual makes. We draw on an exogenous announcement of negative news...
View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
Brian Kenny: Here's a hypothetical for you. Imagine you're sitting at your favorite coffee shop when a teenager pulls up a chair and asks you to share a bunch of personal information. He wants to know your birthday, what kind of food you...
View Details
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in...
View Details
Keywords:
Marketing;
Brand Building;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Economics;
Marketing Communications;
Marketing Strategy;
Advertising Campaigns;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 05 Mar 2008
- What Do You Think?
Where Will Management Innovation Take Us?
"exhortation." He sees many of these things in each of several organizations—including Whole Foods Markets, W. L. Gore, and Google—that he examines in some depth. These organizations share some things in common. All are operated...
View Details
Keywords:
by Jim Heskett