Data Analytics - Publications - Faculty & Research

24 Jul 2009
Research & Ideas

Business Summit: Business Education in the 21st Century

data about the challenges facing the business education marketplace and presented qualitative information on innovations in top MBA programs. On the whole, MBA programs are in decline. Their value is being questioned, and they are seen as... View Details

Keywords: Re: Srikant M. Datar; Education

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Requesting an Account - Research Computing Services

to set up an HBSGrid account. Please note that users who intend to use compute resources are strongly encouraged to attend an HBSGrid training session. Guests Guest accounts on the research server are available for HBS faculty members' collaborators for active... View Details

20 Oct 2016
News

Smart Moves

provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re... View Details

Keywords: Robert S. Benchley; Support Activities for Transportation; Transportation

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Staff Directory | Baker Library

Library and Information Studies (MLIS), and Business Analytics (MSBA) to complement diverse experience in academic, corporate, and archival library settings. She is also a researcher of the businessification and evolution of academic... View Details

July 2023
Article

So, Who Likes You? Evidence from a Randomized Field Experiment

By: Ravi Bapna, Edward McFowland III, Probal Mojumder, Jui Ramaprasad and Akhmed Umyarov

With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market. Women, governed by... View Details

Keywords: Online Dating; Internet and the Web; Analytics and Data Science; Gender; Emotions; Social and Collaborative Networks

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Managing Customers for Growth - Course Catalog

sustainable customer growth. We will delve into the fundamentals of customer value, analyze strategies for customer acquisition, retention, and development, and apply customer analytics tools and technologies that enable a data-driven... View Details

26 Feb 2018
News

Teaching Farmers New Tricks of the Trade

Erik Malmstrom (MBA 2012) is general manager of crop marketing for the Farmers Business Network in California. In this video, he describes how the organization is helping transform the agriculture space using data View Details

May 2024
Article

Housing Policies and Energy Efficiency Spillovers in Low and Moderate Income Communities

By: Omar Isaac Asensio, Olga Churkina, Becky D. Rafter and Kira E O'Hare

Housing policies address the human dimensions of increasing urban density, but their energy and sustainability implications are hard to measure due to challenges with siloed civic data. This is especially critical when evaluating policies targeting low- and... View Details

Keywords: Energy Efficiency; Public Policy; Climate Change; Energy Conservation; Housing; Analytics and Data Science; Policy; Income; Environmental Sustainability; Real Estate Industry; United States

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November 2001 (Revised August 2005)
Case

BigEast Bank (A): Credit Card Approval

By: Frances X. Frei and Dennis Campbell

BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank's current practice of analyzing applications based on the merits of a single product to one where the customer's existing relationship is... View Details

Keywords: Customers; Forecasting and Prediction; Banks and Banking; Analytics and Data Science; Managerial Roles; Relationships; Adoption; Banking Industry

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03 Apr 2019
News

Finding Common Ground

name inspired by the Roman philosopher’s civic-minded teachings—has grown into a successful company with offices in Salt Lake City, Dallas, and Washington, DC, offering big data and analytics services to... View Details

Keywords: Deborah Blagg

10 Jun 2013
Research & Ideas

How Numbers Talk to People

The problem with big data is that there is, well, so much of it. Analyzing it is like trying to sip from a firehose. Just in time, a new book on the art and science of quantitative analysis arrives this week. In Keeping Up with the... View Details

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Kraft Accelerator

challenge, and change, the status quo. Together, we built a community and tore apart the cure ecosystem to figure out what wasn’t working. We identified four key areas that needed to be addressed: engaging patients, using data and View Details

Forthcoming
Article

Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation

By: Maya Balakrishnan, Kris Ferreira and Jordan Tong

Even if algorithms make better predictions than humans on average, humans may sometimes have private information which an algorithm does not have access to that can improve performance. How can we help humans effectively use and adjust recommendations made by... View Details

Keywords: AI and Machine Learning; Analytics and Data Science; Forecasting and Prediction; Digital Marketing

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February 2024 (Revised February 2024)
Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang

Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

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2011
Working Paper

Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization

By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman

Homophily in social relations is widely documented. We know that homophily results from both individual preferences and uneven opportunities for interaction, but how these two mechanisms interact in formal organizations is not well understood. We argue that... View Details

Keywords: Interactive Communication; Analytics and Data Science; Organizational Structure; Partners and Partnerships; Behavior; Internet and the Web; Theory; Information Technology Industry

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HBS Course: Real Estate Private Equity - Research Resources

LSEG Workspace
PE data includes investments, portfolio company and firm profiles, exits and fundraising information. Moody’s Analytics CRE Search millions of real estate data points... View Details

26 Jul 2016
Research & Ideas

Where will Pokémon Go with Your Personal Information?

all time. Data analytics firm Similar Web reported that in its first week alone, the app had been installed on nearly 11 percent of all Android phones in the United States, and surpassed Twitter’s daily... View Details

Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation

12 Apr 2018
Blog Post

Reading Between the Lines: How to Spot the Skills You Need Among the Resumes You Get

correspondences between previous jobs and the position at hand, but has to rely on clues for the “right mindset.” For Tamblyn, that means rigorous analytical skills, a data driven approach to problem... View Details

Keywords: All Industries

March 2015 (Revised June 2015)
Case

Medalogix

By: Richard G. Hamermesh and Matthew G. Preble

This case examines an exciting new approach to health care that will help care providers identify when hospice services are the appropriate type of care for patients. The company, Medalogix, already has a product on the market that uses a proprietary algorithm to... View Details

Keywords: Health Care; Health Care Entrepreneurship; Health Care Services; Implementing Strategy; Dissemination; Innovation; Market Selection; Health; Health Care and Treatment; Analytics and Data Science; Marketing Strategy; Innovation and Management; Innovation Strategy; Health Industry; United States

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February 6, 2024
Article

Find the AI Approach That Fits the Problem You’re Trying to Solve

By: George Westerman, Sam Ransbotham and Chiara Farronato

AI moves quickly, but organizations change much more slowly. What works in a lab may be wrong for your company right now. If you know the right questions to ask, you can make better decisions, regardless of how fast technology changes. You can work with your technical... View Details

Keywords: AI and Machine Learning; Organizational Change and Adaptation; Technological Innovation; Analytics and Data Science