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- All HBS Web (1,170)
- Faculty Publications (215)
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- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard Business School. Ross is a...
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- 13 Jun 2017
- First Look
First Look at New Research and Ideas, June 13
higher for generalists. Free samples have little effect on any type of physician. We also introduce a key methodological innovation to the marketing and economics literature. We show that moment conditions—typically used in traditional...
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Sean Silverthorne
- 02 Nov 2010
- First Look
First Look: November 2, 2010
modular, closed architecture. Over time, the more open firm can drive the ROIC of competitors below their cost of capital, causing them to shrink and possibly exit the market. The strategy was used by Sun Microsystems in the 1980s and...
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Sean Silverthorne
- 01 Jun 2009
- Lessons from the Classroom
The Challenges of Investing in Science-Based Innovation
markets have tightened, it's the companies with highly differentiated products that will be able to not only weather this storm, but come out the other side" in a strong position, says Harvard Business School Professor of Management...
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- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
cost? Yes, it probably would be worth it, she says. Should Hollywood sue Bollywood production houses to fight plagiarism? This bet can be a lost cause for American studios. After showing a couple of scenes of the Bollywood version of the...
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- 16 Oct 2007
- First Look
First Look: October 16, 2007
distribution of sales and profits across products. By enabling an analysis of the book acquisition, development, and marketing process from the perspective of the publisher, author, and agent, serves as a vehicle for contrasting different...
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Sean Silverthorne
- 20 Oct 2009
- First Look
First Look: October 20
cost, but is also a function of the competitiveness of the upstream economy. Moreover, the presence of a gray market competitor may cause unintended social welfare consequences when domestic governments...
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Martha Lagace
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar...
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- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
leaders often fail to notice when their decisions indirectly hurt people—and how people often fail to hold organizations accountable for indirectly causing harm. book excerpt Failing To Notice Indirect Actions From The Power of Noticing:...
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- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
Star-Kist was under fire because its fishing practices for tuna in the eastern tropical Pacific involved accidental deaths of many dolphins, since tuna typically swim under schools of dolphins. Preliminary marketing research confirmed...
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by Martha Lagace
- 30 Jan 2018
- First Look
January 30, 2018
Flying J. Flying J owned and operated hundreds of truck stops—which it called Travel Plazas—nationwide and was a growing multi-billion dollar business, but broader problems in the oil and credit markets in late 2008 forced it to declare...
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Sean Silverthorne
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
participants understand how to orient their businesses in increasingly dynamic markets and provides strategies to help them recognize and respond to threats in the marketplace. Simons and Professor Michael Tushman share the topic of...
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- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
at least an appearance of neutrality, Fox News delivered aggressive takes on current events, politics, and business news with what was perceived as a conservative, Republican slant. It made no secret of its ideological position, and had no compunctions about explicitly...
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- 30 Jan 2007
- First Look
First Look: January 30, 2007
and Erik Stafford Periodical:Journal of Financial Economics (forthcoming) Abstract This paper examines institutional price pressure in equity markets using market prices of mutual fund transactions View Details
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Martha Lagace
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
What do Stella McCartney, Apple, Netflix, and Wal-Mart have in common? They were all subjects of the most popular episodes of Harvard Business School's Cold Call podcast in the last year. Twice monthly, host and Chief Marketing and...
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Re: Multiple Faculty
- 01 Oct 2001
- What Do You Think?
Will Information Technology Really Turn Organizations Upside Down This Time?
the culture of the organization." Waldrup puts it more strongly: "Providing more information without creating an atmosphere that allows people to use their judgement will only cause failure." Still others pointed out that...
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by James Heskett
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
worldwide establishment dataset, we investigate both the significance and causes of multinational firm co-agglomeration. In contrast to the conventional emphasis of the literature on the role of input-output linkages, we assess the effect...
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Martha Lagace
- 19 Sep 2011
- Research & Ideas
Doomsday Coming for Catastrophic Risk Insurers?
relatively few events.” The problem is, reinsurance isn't like any other equity investment: it isn't really exposed to market risk, so expecting high returns is unrealistic. A financial adviser might be willing to accept lower returns...
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- 08 May 2012
- First Look
First Look: May 8
detailed panel dataset on supply relationships in the mobile telecommunications industry, we address the following questions: What factors contribute to a firm's ability to learn by supplying, and build technological and market...
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Carmen Nobel
- 20 Jul 2020
- Op-Ed
It's Time for a Bipartisan Health Plan for Employers and Employees
The recent twin economic and pandemic calamities should cause us to rethink the status quo for health insurance compensation. Must General Motors be a benefits company that happens to make cars? Is it in the best interest of employees if...
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