Publications

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October 2003 (Revised January 2005)
Case

Microsoft: Launching the Smart Watch

By: John T. Gourville and Christina L. Darwall

Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now... View Details

Keywords: Customer Focus and Relationships; Information Management; Marketing Strategy; Product Launch; Product Positioning; Product Design; Product Development; Performance Effectiveness; Partners and Partnerships; Information Technology Industry

April 2009 (Revised January 2015)
Case

Dr. Benjamin Hooks and Children's Health Forum

By: Rosabeth Moss Kanter, Charles J. Ogletree Jr, Howard Koh, Abbye Atkinson, Carmel Salhi and Aldo Sesia

"Dr. Benjamin Hooks and Children's Health Forum" charts the many different career paths of Hooks, a civil rights activist and pioneer. Hooks' positions ranged from lawyer, judge, preacher, entrepreneur to the first African American commissioner of the Federal... View Details

Keywords: Decision Choices and Conditions; Health Care and Treatment; Leadership; Corporate Social Responsibility and Impact; Personal Development and Career; Nonprofit Organizations; Social Issues

18 May 2021
Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

RACI (pronounced “racy”). Each letter stands for how someone relates to a project: responsible for doing the work, accountable for the success of the work, needs to be... View Details

Keywords: by Carolyn DiPaolo

25 Aug 2020
Blog Post

Hikma Health + HBS MBAs Crowdsource Largest County-Level COVID-19 Dataset

research seed funding to “double-code” all 1,320 counties in the dataset (the gold standard of data validation for crowdsourcing in which multiple people research the same outcome and reconcile any response... View Details

14 Oct 2014
First Look

First Look: October 14

founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy... View Details

Keywords: Sean Silverthorne

August 2001 (Revised January 2015)
Case

SonoSite: A View Inside

By: Clayton Christensen and Jeremy Dann

After its spin-off from one of the world's largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite needs to decide if it should focus on new markets that will value the portability and ease of use of its products, or... View Details

Keywords: Customers; Disruptive Innovation; Product Positioning; Demand and Consumers

02 Jun 2010
First Look

First Look: June 2

fixed costs of changing prices. The latter predict unrealistically large responses of price changes to inflation for firms that do not frequently reduce their prices. Adjustment costs that depend on the size... View Details

Keywords: Martha Lagace

May 1994 (Revised July 1994)
Case

International Sourcing in Athletic Footwear: NIKE and Reebok

Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, but raises questions about human rights and corporate responsibility. How Nike and... View Details

Keywords: Rights; Multinational Firms and Management; Corporate Social Responsibility and Impact; Apparel and Accessories Industry

18 Oct 2016
First Look

October 18, 2016

2016 New York: HarperBusiness Competing Against Luck: The Story of Innovation and Customer Choice By: Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan Abstract—The foremost authority on innovation and growth presents... View Details

Keywords: Sean Silverthorne

Article

Health as a Way of Doing Business

By: Howard Koh, Sara J. Singer and Amy C. Edmondson

For too long, the worlds of business and health have been mired in a checkered, sometimes contentious, history. Millions of deaths worldwide can be attributed to risk factors including tobacco use, alcohol and drug misuse, and suboptimal dietary intake linked to... View Details

Keywords: Health; Corporate Social Responsibility and Impact; Public Opinion

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March 2010 (Revised April 2013)
Case

Equitas Microfinance: The Fastest-Growing MFI on the Planet

By: V.G. Narayanan and V. Kasturi Rangan

Founded as a for-profit microfinance company, Equitas had acquired nearly a million clients in the short two years since it was founded. The founder, Vasu, and his management team wished to accelerate the already impressive spurt to three million clients in the next... View Details

Keywords: Business Model; For-Profit Firms; Microfinance; Growth and Development Strategy; Corporate Social Responsibility and Impact; Social Enterprise; Financial Services Industry; India