Publications

04 Mar 2015
What Do You Think?

Can a Laissez-Faire Approach Fix Labor Market Inequality?

to the challenge, Walmart's action raised an interesting question for Rod White. "When is it in an employer's self-interest to voluntarily increase the wages of (its) employees? View Details

Keywords: by James Heskett; Retail

05 Jan 2010
First Look

First Look: January 5

http://cb.hbsp.harvard.edu/cb/product/410020-PDF-ENG Ralph Nader: When Purpose and Legacy Collide Nitin Nohria and Umaimah MendhroHarvard Business School Case 409-117 This case tells the story of Ralph Nader's leadership, from his success... View Details

Keywords: Martha Lagace

May 2000 (Revised October 2001)
Case

Dell Ventures

By: Paul A. Gompers, Carin-Isabel Knoop and Cate Reavis

Describes the rationale behind the strategy and structure of Dell Computer Corp.'s VC arm, Dell Ventures. While Dell Ventures had a phenomenal year one, it faced a number of challenges including dealing with market risks, finding and retaining talent, maintaining... View Details

Keywords: Business Divisions; Talent and Talent Management; Goals and Objectives; Risk Management; Organizational Structure; Interests; Business Strategy; Computer Industry

April 2022
Article

Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft

By: Shunyuan Zhang, Dokyun Lee, Param Singh and Tridas Mukhopadhyay

We examine whether and how ride-sharing services influence the demand for home-sharing services. Our identification strategy hinges on a natural experiment in which Uber/Lyft exited Austin, Texas, in May 2016 due to local regulation. Using a 12-month longitudinal... View Details

Keywords: Airbnb; Uber; Natural Experiment; Geographic Demand Dispersion; Sharing Economy; Transportation; Demand and Consumers; Geographic Scope

Find at Harvard

Read Now

09 Nov 2010
First Look

First Look: November 9, 2010

presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to... View Details

Keywords: Sean Silverthorne

February 2003 (Revised August 2003)
Case

Disposable Diaper Industry in 2003, The

Updates the continuing developments in the disposable diaper industry from 1994 to 2003. Investigates new product innovation, global expansion, and emerging competitors in the highly competitive diaper industry, including the rise of training pants and ventures into... View Details

Keywords: Competition; Market Entry and Exit; Supply and Industry; Consumer Products Industry

May 1987 (Revised November 1998)
Case

John Deere Component Works (A)

By: Robert S. Kaplan

The division has recognized the inadequacies of its existing, traditional cost system for estimating product costs. Describes the innovative activity-based system that was developed to more accurately trace overhead costs to individual products. Provides students with... View Details

Keywords: Activity Based Costing and Management; Cost Accounting; Cost Management; Cost vs Benefits; Production; Budgets and Budgeting; Innovation and Invention; Innovation and Management; Consumer Products Industry

December 2005 (Revised May 2007)
Case

Polaroid Entering Digital Imaging

Focuses on Polaroid's attempt to respond to the changes to its competitive environment that are entailed by the rise of digital imaging. View Details

Keywords: Organizational Change and Adaptation; Technological Innovation; Competition; Consumer Products Industry; Consumer Products Industry

April 2016
Teaching Note

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris

This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details

Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Consumer Products Industry

05 May 2009
First Look

First Look: May 5, 2009

inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not... View Details

Keywords: Martha Lagace

January 2015 (Revised July 2019)
Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details

10 Jan 2017
First Look

First Look at New Research: January 10, 2017

increases one’s bargaining power. A minimally necessary condition for an agreement to be mutually acceptable is that each side prefers the deal to its BATNA. Thus, how well each party’s BATNA serves its interests determines whether a zone... View Details

Keywords: Sean Silverthorne

23 Jul 2020
Blog Post

Why Plume? To Make a Difference in the World

On the last day of exams of my first semester of the Required Curriculum (RC) year, I walked out of Aldrich with my sectionmate, Dan. We had... View Details

2011
Working Paper

Charitable Giving When Altruism and Similarity Are Linked

By: Julio J. Rotemberg

This paper presents a model in which anonymous charitable donations are rationalized by two human tendencies drawn from the psychology literature. The first is people's disproportionate disposition to help those they agree with while the second is the dependence of... View Details

Keywords: Philanthropy and Charitable Giving; Mathematical Methods; Attitudes; Interests; Perception; Wealth and Poverty

Read Now

06 Dec 2011
First Look

First Look: Dec. 6

behavior. Then we can understand that rationality also includes things that were once considered irrational, such as altruism or sacrifice in the interest of the greater good. The Economics View Details

Keywords: Sean Silverthorne

01 Oct 2021
Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

(MBA 2020), Director of Network Intelligence at Volta Charging "When I started my search for a job in the climate space, I was worried that my criteria were too narrow and there wouldn't be many interesting... View Details

Keywords: Energy / Cleantech

Article

How Local Context Shapes Digital Business Abroad

By: William R. Kerr

This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details

Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects