Publications

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October 1998 (Revised November 1998)
Case

Newman's Own, Inc.

By: James E. Austin

Describes the creation and evolution of this food marketing corporation. All its after-tax profits are donated to charity by Paul Newman, the distinguished actor and social entrepreneur. The company has grown into a $100 million enterprise and donated cumulatively $89... View Details

Keywords: Social Entrepreneurship; Food; Organizations; Corporate Social Responsibility and Impact; Problems and Challenges; Competitive Advantage; Food and Beverage Industry

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

entailed setting up a corporate page on Facebook, getting people to "Like" it, and then broadcasting messages to those fans with the expectation of receiving a response (in the... View Details

13 Sep 2011
First Look

First Look: September 13

and Competitive Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices View Details

Keywords: Sean Silverthorne

May 1993
Case

Patient Transfusion Services Lab of Central Blood Bank

By: James L. Heskett

The vice president of the Lab and Clinical Services at Central Blood Bank is faced with the challenge of convincing a hospital to use economical shared patient transfusion testing services. View Details

Keywords: Health Care and Treatment; Quality; Service Operations; Mathematical Methods; Customer Satisfaction; Health Industry

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

spread the high fixed costs of development and commercialization over their high sales volumes.” Those larger companies also may have benefitted from brand reputation, which could see customers flock to... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

04 Feb 2020
Video

Rahul Bajaj

Rahul Bajaj, who was Chair of the diversified Bajaj Group, criticizes the Indian government's Companies Act in 2013 which mandated that large companies had to spend 2 per cent of their pre-tax profits on... View Details

19 Mar 2019
Blog Post

Leadership Fellow Ming Min Hui: Figuring Out Her Mission

strategy work, contributing to the institution’s five-year plans and analyzing business cases for new investments. “As Chief of Staff at Boston Ballet, I have a lot of indirect management,” Ming explains. “I don’t have my own team per se,... View Details

Keywords: Nonprofit / Government

Erling Lorentzen

Keywords: Pulp and Paper

January 2004
Background Note

Why Developers Don't Understand Why Consumers Don't Buy

By: John T. Gourville

Looks at the psychological biases developers bring to the new product development process. Identifies three reasons why developers may do a poor job of identifying the demand for an innovative, new concept or product: (1) the self-selection bias, (2) differing initial... View Details

Keywords: Customer Focus and Relationships; Innovation and Invention; Knowledge Management; Product Marketing; Consumer Behavior; Product Development; Perspective; Prejudice and Bias

2023
Working Paper

How Wicked Problems Drive Business Performance: A Review of the Academic Literature

By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti

Recent years have seen a rise in the number of businesses engaged in the pursuit of “purposeful” activities – that is, activities that engage with the broader community in ways that expand beyond the pursuit of shareholder value. Many of these activities involve... View Details

Keywords: Wicked Problems; Corporate Social Responsibility and Impact; Social Issues; Performance

Read Now

September 1996 (Revised April 1998)
Case

Mobil USM&R (B): New England Sales and Distribution

By: Robert S. Kaplan

The general manager of a local gasoline/distillate sales and distribution business unit must communicate a new strategy to the unit's 300 employees. An initial strategic planning exercise identified a high-priority list of opportunities that blended the parent... View Details

Keywords: Balanced Scorecard; Adoption; Strategic Planning; Customization and Personalization; Management Practices and Processes; Growth and Development Strategy; Measurement and Metrics; Motivation and Incentives; Performance Evaluation; Energy Industry; Mining Industry; United States

21 Jul 2015
First Look

First Look: July 21, 2015

Across three studies, we show that gift givers mis-predict appreciation for socially responsible gifts and that their mis-predictions depend on the nature of their relationship to the recipient. Drawing on... View Details

Keywords: Sean Silverthorne

06 Aug 2001
Research & Ideas

Go Global—or No? Can You Make the Case?

financial service companies. Benro was very familiar with European customers in the financial services sector but had no experience with other industries. "Working with Benro might be cheaper than doing this all on our own, at least... View Details

Keywords: by Walter Kuemmerle

04 Dec 2018
First Look

New Research and Ideas, December 4, 2018

Back-of-the-envelope welfare estimates indicate that the 3.9% increase in patent grants at the USPTO could potentially create $1.16 billion in value for the U.S. economy. Southern Responses to Gold... View Details

Keywords: Dina Gerdeman

13 May 2014
First Look

First Look: May 13

http://hbr.org/product/fei-cheng-wu-rao/an/414056-PDF-ENG Harvard Business School Case 712-463 Sweet Deal-Industry Self-Regulation of Breakfast Cereal Advertising to Children In response View Details

Keywords: Sean Silverthorne

01 Jul 2019
What Do You Think?

Are Super Stretch Goals Only for the Very Young?

Fargo., objectives were put in place to broaden the bank’s relationship with its customers. This involved selling existing customers many more products, a goal based on research showing a relationship... View Details

Keywords: by James Heskett

09 Aug 2016
First Look

August 9, 2016

earnings growth by 6%. Consistent with the hypothesis that this effect derives from the local demand channel, we find that consumption is less responsive to local labor demand shocks in counties with more... View Details

Keywords: Sean Silverthorne

February 2000
Case

E2M Health Services

By: Richard M.J. Bohmer and Naomi Atkins

Outlines the growth of an innovative diabetes disease management organization from 1994-99. Having demonstrated the success of their model in managing diabetes populations in Texas and New York State, the CEO and president must decide the future strategy of the company... View Details

Keywords: Business Model; Customer Focus and Relationships; Decision Choices and Conditions; Financial Markets; Revenue; Innovation and Invention; Business or Company Management; Marketing Strategy; Internet; Health Industry