Publications

September 2020 (Revised March 2022)
Case

JOANN: Joannalytics Inventory Allocation Tool

By: Kris Ferreira and Srikanth Jagabathula

Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and... View Details

Keywords: Analytics; Machine Learning; Optimization; Inventory Management; Mathematical Methods; Decision Making; Operations; Supply Chain Management; Resource Allocation; Distribution; Technology Adoption; Applications and Software; Change Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; Ohio

24 Apr 2012
First Look

First Look: April 24

structuring of consumer loans than those who are not. Conditional on using decision-making authority, their decisions are also less risky ex post. These findings demonstrate employee selection as an... View Details

Keywords: Carmen Nobel

28 May 2019
News

In My Humble Opinion: Family Dynamic

diversified the company’s interests by adding investments in energy and infrastructure to supplement Sintesa’s holdings in consumer and industrial products as well as property and development. Ten years on,... View Details

Keywords: Julia Hanna; Offices of Other Holding Companies; Offices of Other Holding Companies

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

Summing Up Is intellectual property becoming community property? Is a new generation of users and consumers of intellectual property produced by new technologies bringing... View Details

Keywords: by Jim Heskett

06 Oct 2015
First Look

October 6, 2015

technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments... View Details

Keywords: Sean Silverthorne

August 2014
Case

Four Products: Predicting Diffusion (2014)

By: John Gourville

An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket. These four products form the basis to assess the drivers of new product adoption. In... View Details

Keywords: Product Diffusion; Innovation and Invention; Product Launch; Marketing; Demand and Consumers; Technology Adoption

April 2008
Case

Four Products: Predicting Diffusion (2008)

By: John T. Gourville

An updated "Four Products" case. This 2008 version includes: sliced peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to assess the drivers of new product adoption. In... View Details

Keywords: Forecasting and Prediction; Innovation and Invention; Product Marketing; Demand and Consumers; Adoption

27 May 2009
First Look

First Look: May 27, 2009

prices for future consumption volatility but implies much greater predictive power of stock prices for future stock return volatility than is found in the data. Neither calibration can explain why movements in real View Details

Keywords: Martha Lagace

Career Coach

Connie Walsh

Connie (Kellogg '94) works with students and alumni who have had a wide variety of backgrounds and interests. Connie has 20+ years of business experience at Fortune 100 companies as well as healthcare,... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products

17 Jan 2012
First Look

First Look: January 17

the more traditional interest rate and tax channels-suggests new considerations in assessing the impact of government spending on private sector economic activity. Read the paper:... View Details

Keywords: Sean Silverthorne

11 Feb 2021
Blog Post

2+2 Where Are They Now Spotlight: Ali Evans (MBA 2019)

admitted students incredible flexibility to explore their interests and talents between undergraduate and business school. I decided to explore multiple jobs between undergraduate and business school to gain a breadth View Details

October 2016
Case

Malenti Strings: Intrapreneurship within FLG, Inc.

By: David A. Garvin and Rachel Gordon

This case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as... View Details

Keywords: Organizational Change and Adaptation; Management Style; Management Practices and Processes; Restructuring; Business Divisions; Consumer Products Industry

August 2004 (Revised February 2006)
Case

Marketing James Patterson

By: John A. Deighton

Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details

Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales

April 2011 (Revised September 2011)
Case

Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism

By: Geoffrey G. Jones and Christina Lubinski

This case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal... View Details

Keywords: Risk Management; War; Business History; Multinational Firms and Management; Global Strategy; Ownership; Government and Politics; Business and Government Relations; Consumer Products Industry; Germany