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Show Results For
-
All HBS Web
(816)
- People (2)
- News (150)
- Research (516)
- Events (2)
- Multimedia (3)
- Faculty Publications (313)
- 10 Aug 2020
- Blog Post
HBS Summer Fellows Focus on Racial Equity and Justice
tactical skills on how to hypothesize and test your product. Allie O'Shea: My MBA skillset has prepared me to analyze Hack's current brand and growth strategy, and to bring forth new ideas and recommendation that can improve the...
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- 01 Jun 2017
- News
Case Study: Something New
productively.” From Baker Library: Anomalie is one of a growing number of retailers adopting transparent pricing in an attempt to build trust with consumers, many of whom have become disillusioned by variable pricing and other tactics...
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April White
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
campaign strategies, and ground-level tactics employed in a range of modern social change campaigns: tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. He also examines recent campaigns that seem to...
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- November 2022
- Case
Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia
By: Jorge Tamayo, Jenyfeer Martinez Buitrago and Mariana Cal
In 2018, Francisco Staton, Managing Director of Arcos Dorados in Colombia had to decide on the company’s strategy to expand its food ordering and delivery business in the country. Arcos Dorados stood as McDonald’s largest independent franchisee, and Colombia was one of...
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Keywords:
Digital Transformation;
Delivery;
McDonald's;
Latin America;
Quick Serve Restaurants;
QSR;
Transformation;
Decision Making;
Decision Choices and Conditions;
Global Strategy;
Technological Innovation;
Growth and Development Strategy;
Agreements and Arrangements;
Negotiation Tactics;
Logistics;
Service Delivery;
Organizational Culture;
Performance Improvement;
Partners and Partnerships;
Strategy;
Food and Beverage Industry;
Latin America;
South America;
Colombia
Tamayo, Jorge, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia." Harvard Business School Case 723-395, November 2022.
- 20 Feb 2008
- First Look
First Look: February 20, 2008
those tactics which do not require the influencer to change the economic or structural aspects of the bargaining situation in order to persuade the target; (2) Review prior research on behavioral decision making to identify ideas that may...
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Martha Lagace
- 25 Mar 2021
- Research & Ideas
Steer Clear of the Blind Spots That Derail Experiments
more questions about the outcome. Alibaba, for example, set out a few years ago to test whether coupons nudged shoppers to buy items they had left in their digital carts. Executives found that these incentives didn’t boost sales, but rather than find out what View Details
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by Danielle Kost
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
an effective way to establish themselves as hubs. Ping An successfully utilized this tactic in its auto services ecosystem. In a similar vein, Adidas entered the digital fitness market—a field Nike had already ventured into— by acquiring...
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- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
appealing, then boosting the company’s sales and marketing capacity and acquisition tactics to suit each industry. The biggest challenge with this approach, Sambvani explains, is having enough resources for the sales and marketing needs...
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- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
strategy necessary for people to begin the hard work of extracting that wedge. This book helps readers become aware when wedging is happening to them, illustrates what wedging tactics look like, and provides alternative ways to think...
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- 17 Nov 2015
- Lessons from the Classroom
How Activist Investors Became Respectable
online well before any regulatory filing disclosed his holdings in the company. These tactics may have been designed for drama, but the investment strategy and its scale are nothing unusual today. Activist shareholders and the hedge funds...
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- 03 Jun 2014
- First Look
First Look: June 3
revolutionary, rather than evolutionary, innovation. This note outlines a process for studying extreme consumers-consumers who fall in both tails of a normal distribution of customers-with needs, behaviors, attitudes, and emotions atypical of the average customer....
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Sean Silverthorne
- 14 Jan 2013
- Research & Ideas
Few Women on Boards: Is There a Fix?
asymmetry. Should they take the lead from Norway, for example, which in 2003 mandated a 40 percent quota for female board participation? Should they use shame tactics like in Finland, which requires companies without women on their boards...
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by Carmen Nobel
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
priorities. As a business, the company had to see to a commercial logic that pleased customers and did so economically. But as a business with a purpose, its intent was clear: it had to ensure that even highly tactical decisions such as...
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by Ranjay Gulati
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
targets, but a tactical tool that’s rarely part of strategy formulation. Develop the best product, and let the sales department figure out the best way to get it to the customer, they think. And many sales leaders like it that way....
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by Michael Blanding
- 17 Nov 2015
- First Look
November 17, 2015
economist E.R.A. Seligman supported RPM as a legitimate tactic to protect small businesspeople and enhance non-price competition. The breakdown of legal and economic consensus regarding what constituted “unfair competition” allowed...
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Sean Silverthorne
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
Press in 2000. Reinhardt evaluated current trends and tensions for managers, and outlined tactics that managers use to try to reconcile what at face value seem competing objectives: how to maximize shareholder value while at the same time...
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by Martha Lagace
- 06 Dec 2021
- News
Case Study: Let’s Dance
is helping grow the pie for everyone. “How do I scale myself?” she asks. The Answers: I think Lily should prioritize three to five markets rather than being overwhelmed about a national expansion, and a couple of tactical next-steps come...
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- 01 Dec 2009
- News
Alumni Books
of Difference edited by Todd L. Pittinsky (PhDOB ’01) (Harvard Business Press) Bringing groups together is a central task of leadership. These theoretical and practical essays and case studies on intergroup relations and leaders reassess what have been regarded as very...
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- 09 Jul 2001
- Research & Ideas
Does Misery Love Companies? How Social Performance Pays Off
to pressure firms to be more responsive to social problems. Examples range from TIAA-CREF's board diversity initiatives (Carleton, Nelson & Weisbach, 1998), to the Interfaith Center on Corporate Responsibility's (ICCR) tactic of...
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by Joshua D. Margolis & James P. Walsh
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
a $44,000 bid. Chalk up another win for companies that are willing to be a little playful with their brands, a potentially dangerous tactic that can easily backfire but that creates big wins with consumers if done well. Social media...
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