music - Publications - Faculty & Research

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

Citation

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01 Sep 2024
News

Back to School

There are some things you just can’t learn in an HBS classroom—what it takes to jump out of an airplane, for instance, or the experience of playing at the World Series of Poker. Yet those kinds of out-of-office pursuits are important, says HBS assistant professor Jon... View Details

Keywords: April White; illustrations by Josh Cochran

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

transformation in the music and television industries as well. Their audiences are fragmented and people are demanding mobility, immediacy, and control over their media consumption. This makes some industries' traditional business and... View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

04 Oct 2024
In Practice

Research-Based Advice for the Seasonally Overwhelmed and Schedule Challenged

of September as the start of my year (even before I joined the HBS faculty) because many of the commitments in my portfolio were anchored to the academic calendar. Whether it was community chamber orchestras or semi-professional choirs, my View Details

Keywords: by Rachel Layne

28 Jun 2011
News

Bold Ascent

Baka: Hiking in Marin County with daughter, Isabella Sunshine. Photo courtesy Tim Baka Tim Baka (MBA ’93) is a self-confessed “numbers guy” who doesn’t wear a tie. As cofounder and president of SlingFin, a Berkeley, California-based startup that provides... View Details

Keywords: hiking; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Sporting Goods, Hobby, Musical Instrument, and Book Stores

01 Jan 2008
News

James D. Wolfensohn, MBA 1959

Chairman, Wolfensohn & Company, LLC Return to Alumni Achievement Awards main page EARLIER EUDUCATION University of Sydney, 1954 B.A., Economics, Music University of Sydney, 1957 LL.B. LESSONS FROM HBS “The School gave me the opportunity... View Details

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

businesses. Consider, for example, the debate about Napster, the online service for sharing digital and music files. Napster triggered a firestorm of outrage in the music industry about piracy of music. The... View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

maybe they don’t. Why don’t we collaborate on an experiment testing their impact?” That was music to Donaker’s ears. Yelp had run experiments to optimize advertisements and had consultants try to figure out the impact of ads. But in the... View Details

Keywords: by Dina Gerdeman; Food & Beverage

29 Apr 2016
News

The First Five Years: Kelly McKenna (MBA 2015)

needed it. Listening to music is still very therapeutic for me. Seeing how art has helped our artists express themselves and heal has made me want to take on painting, too.” Which HBS course (or courses) had the most profound impact on... View Details

14 Nov 2007
First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of... View Details

Keywords: Martha Lagace

27 May 2020
Blog Post

Creating Unity and Belonging through Food and Dance: ‘EKTA’ at HBS

exceeding all my expectations – it had 21 dance and musical performances with 250+ student performers from 10 different sections. Countless others in the audience cheered and danced to the reverberating tunes in Klarman Hall. I can still... View Details

06 Dec 2021
News

Digitalization: The Key to the Future of HBS

technologies and people’s expectations have changed. Your shopping experience at Amazon, your music experience with Spotify, and your viewing experience with Netflix show you that much more is possible. “Why isn’t HBS enabling this for me... View Details

Keywords: April White

19 May 2021
News

Alumni Convene to Support Nonprofit Boards; Seven Clubs Mix It Up Online

of the HBS Club of Chicago, who helped organized the event. “It was a unique opportunity to network professionally and socially to make meaningful connections.” To add to the fun, participants were encouraged to bring a favorite drink and moderators played View Details

Keywords: Margie Kelley

01 Mar 2008
News

Where Have All the Leaders Gone?

passenger can create his own climate zone. We customize our music and then implant the made-to-order entertainment directly into our ears. And what bigger marketing success have we seen in the past generation than the coffeehouses where... View Details

Keywords: Government

19 Jun 2007
First Look

First Look: June 19, 2007

"Epodia: Demise of the HBS Case-Writing Monopoly?" Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=606056 Warner Music Group Harvard Business School Case 207-068 TH Lee, a leading private... View Details

Keywords: Martha Lagace

16 Dec 2020
Blog Post

Alumni on the Black Lives Matter Movement

brutality, and the injustices Black people continue to experience in American,” says DeShay, and the new music initiative will feature songs that “echo the need for change but offer up the approach of love and unity as means to creating a... View Details

24 Nov 2014
News

Setting Up Shop on the Sunset Strip

Keywords: Sporting Goods, Hobby, Musical Instrument, and Book Stores; Sporting Goods, Hobby, Musical Instrument, and Book Stores

24 Jun 2015
HBS Case

Upgrading School with a Startup Mentality

areas of our lives, we expect and demand incredible personalization," Kim said. "But right now, there's more personalization in the music you listen to through applications like Pandora and Spotify than the average school system... View Details

Keywords: Re: John Jong-Hyun Kim; Education

10 Mar 2021
News

Turning Point: Coming to Cambodia

bronzes, and, yes, the glorious stone statuary of Cambodia. I also assisted young archaeologists with grant applications to preserve ancient kiln sites from the encroachment of developers’ bulldozers. We brought traditional Cambodian View Details

Keywords: mentorship; nonprofit management; retirement; leadership

20 Apr 2016
News

Steps to Success

Minnesota Orchestral Association as vice president of marketing. Her passion for the music matched her enthusiasm for the job, and she enjoyed applying all the lessons she’d learned in business school to the arts world. “Hardly a month... View Details

Keywords: Jill Radsken

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