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Show Results For
-
All HBS Web
(797)
- People (4)
- News (208)
- Research (477)
- Multimedia (14)
- Faculty Publications (285)
- Profile
Jeremy Andrus
Skullcandy sponsors leading surf and skate teams and partners with prominent athletes, such as NBA stars James Harden and Kevin Durant, and nationally known DJs, fashion models, and musicians like rapper Jay-Z. “Because we share our...
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- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
location. A new fashion designer in France aspires to set up shop in Paris rather than Lyons because of the cachet associated with being a fashion designer in Paris. So in some cases the location of a new...
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- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s...
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Dina Gerdeman
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
with the target? 5. Ask analogous questions about the player(s) at this next-to-final stage: Whom would you ideally like to have onboard to maximize the chances of the most difficult player at this stage saying "yes"? How can you win that party over? Map...
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by James K. Sebenius
- 23 Jul 2013
- First Look
First Look: July 23
30-year customer of Filene's Basement, a retailer offering fashion goods at discounted prices, who was eventually fired by the firm. The case traces how company actions taken in the name of customer relationship management (CRM)...
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Anna Secino
- August 2018 (Revised May 2019)
- Case
Rev. Georgiette Morgan-Thomas & The American Hat Factory
By: Steven Rogers and Ariel Rogers
On a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, “What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it...
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Keywords:
Millinery;
Factory;
B-to-B;
B-to-C;
Women's Hats;
Crowns;
Brims;
Hat Maker;
Custom;
Wholesale;
Arts;
Buildings and Facilities;
Business Ventures;
Mergers and Acquisitions;
Financial Crisis;
Business History;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Pennsylvania
Rogers, Steven, and Ariel Rogers. "Rev. Georgiette Morgan-Thomas & The American Hat Factory." Harvard Business School Case 319-009, August 2018. (Revised May 2019.)
- 09 Feb 2010
- First Look
First Look: Feb. 9
Managing Stores for Fast Fashion Zeynep Ton, Elena Corsi, and Vincent DessainHarvard Business School Case 610-042 Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he...
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Martha Lagace
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
needed and more seats on the board will be demanded. The board will need to monetize the membership in whatever fashion ensures a profitable return of capital for the venture fund's investors. So my advice, if they believe Ello is still...
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- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,...
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by Sean Silverthorne
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
consumer behavior, Ngwe and Chen analyzed sales data from Southeast Asian fashion retailer Zalora in the Philippines. Because the data included the company's startup period, encompassing more than two million orders from 2012 to 2016, the...
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- 01 Apr 1998
- News
Student Conferences Inspire Campus Dialogue
25-year-old company that sells fashion jewelry and home accessories to 450 retail accounts, discussed some of the challenges she has faced as a woman in business. Friedlander attributed her success to a "constant state of being creatively...
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- 01 Mar 2010
- News
Rx for Too Big to Fail
In the wake of the financial crisis and the massive federal response, it has become fashionable to declare that “too big to fail is too big to exist.” Powerful lawmakers and popular commentators regularly endorse this notion, promising to...
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- 12 Mar 2006
- Research & Ideas
Global Poverty Needs a Global Answer
fulfillment of community needs. (Of course, Friedman's formulation leaves the manager with two problems: the sum of consumer desires does not necessarily equal community need, and many—perhaps most—governments to not define or fulfill community needs in a View Details
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by Cynthia Churchwell
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in...
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Keywords:
Marketing;
Brand Building;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Economics;
Marketing Communications;
Marketing Strategy;
Advertising Campaigns;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
They spend much more time paying attention to reviews of other people like them and trying to understand and gauge in an unbiased fashion what the real quality is of these products and services, particularly those in which you can’t...
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- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
drivers of an international consumer culture. Beauty companies formed an important component of a wider business ecosystem, which included movie studios, pageant organizers, and fashion magazines. Yet the process of homogenization,...
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- 22 Jul 2008
- First Look
First Look: July 22, 2008
2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG—a Rs 8.9...
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Martha Lagace
- 01 Sep 2003
- News
These Are the Good Old Days
fashion closet, thousands of books, original artwork for magazine covers — “and it was the sale of the century,” says Moore with pride. “It was also a wonderful redistribution of the wealth within the building.” In addition, the sale...
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- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
interesting to see in the classroom. We were talking about fast fashion from a supply chain perspective in my Technology and Operations Management course. And in the middle of class a student raises his hand and says, “Aren’t we going to...
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- 07 Sep 2016
- What Do You Think?
How Can the Threat of Networks Be Reduced?
fashion Ramo describes his association with pioneering network designers and malevolent hackers alike. He also concentrates on the vulnerability of networks, especially those fueled by the Internet. First, there is the possibility that an...
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by James Heskett