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Show Results For
- All HBS Web
(3,756)
- People (15)
- News (856)
- Research (2,077)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,468)
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- 01 Oct 2000
- News
Raymond A. Baxter: Sweet Smell of Success
creating new products for giant brands such as Keebler and Nabisco, Interbake is the oldest producer of Girl Scout cookies and the primary source of ice-cream sandwich wafers in the United States. ABC Bakers, a division of Interbake... View Details
Keywords: Julia Hanna
- 01 Nov 2013
- News
Selling Crafts with a Story
many key themes running throughout the online marketplace these days: the maker movement, which highlights handcrafted creativity; sustainable commerce (buying local and getting to know the person behind the piece); online branding ; and... View Details
- 01 Feb 2002
- News
Europe Business Conference Forecasts the Future
freedom that will favor universal growth and prosperity in a more diverse, open world," he concluded. Panels held throughout the day included "Consulting in a Bear Market," "Opportunities in Eastern Europe," and "Managing Brands across... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
that they’ve sold so well. Your brand (and name, no less!) are set up for pop-up retail—your entire “shop” could be set up as a “reveal” and add an element of surprise and experiential delight wherever you go. You could create a very... View Details
- 25 Feb 2020
- News
Gotta Dance
Above: Horowitz (seated) and Goldberg: More than the same old song and dance (photo by HollenderX2) When Evan Horowitz (MBA 2008) and Geoffrey Goldberg first met, the two clicked on multiple levels. Married in 2013, the pair cofounded Movers+Shakers in 2016, a... View Details
Keywords: Julia Hanna
- 20 Aug 2014
- News
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
- 01 Dec 2016
- News
Vive la Madeleine!
the end of July, the business tribunal in Caen was considering four offers for the Jeannette brand and leftover machinery, Viana’s among them. Two focused solely on the purchase of the machinery; one proposed buying the machinery for 2... View Details
- 01 Sep 2005
- News
Perfection’s Price
Although the Lane Bryant brand continues to thrive, the Kaplans saw a need for more choice in color, styles, cut, and price. At Fashion To Figure (named so because “Gram used to say you should never ask women to conform their figures to... View Details
- 01 Mar 2005
- News
Lighting It Up
used to be a one-season event,” Wilkins noted. “Now most customers want to leave lighting up year-round because it signifies a special event.” Wilkins is excited by the prospect that more American cities may come to look like Hong Kong and thrilled to be involved in... View Details
- 01 Oct 2000
- News
Mario A. Corti: Global Reconnaissance
focuses on six worldwide corporate brands, including Nestlé, Nescafé, Nestea, Buitoni, Maggi, and Friskies, which are complemented by regional brands such as Stouffer's and Crosse & Blackwell. After graduating from HBS, Corti took a job... View Details
Keywords: Garry Emmons
- 20 May 2020
- News
Keeping Families Connected
through activity and play,” explains Tuchman. “And until Caribu, there really was no great way to do that virtually.” Families can choose from more than 1,000 book titles in eight different languages, as well as games, puzzles, and other educational content. The... View Details
- 01 Sep 2008
- News
An American Story
1959. Thirty years after arriving at Soldiers Field, with eight books, dozens of articles, and hundreds of students transformed, Levitt assessed his accomplishments with the usual dry-eyed perspective. “What I’ve achieved is I’ve made myself effective in some way,” he... View Details
- 01 Dec 2006
- News
HBS Honors Four Alumni
woman who, fresh out of HBS, had taken the lowest-paying of thirteen job offers to become a Time financial analyst simply because she loved magazines. Rising through the ranks, Moore today presides over an empire of more than 145 magazines, their Web sites, and View Details
- 01 Sep 2010
- News
Reinventing the Annual Report
recognizing this, BMW Group several years ago began issuing a Sustainable Value Report detailing the energy and water consumed, waste removed, and volatile organic compounds per vehicle produced. BMW believes that its reputation as the world’s “greenest” car company... View Details
Keywords: Robert G. Eccles
- 27 Mar 2019
- News
Life Is a Startup
the undo key on? The ones that are hard to hit the undo key on are typically the ones that are going to turn into handcuffs for us. For instance, if you have a brand new job, don’t completely dive into the pool if you really don’t... View Details
- 01 Sep 2008
- News
Building a Better MBA
For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
- 25 Apr 2014
- News
To create breakthrough strategies, harness creativity to the scientific method
strategies. Procter & Gamble employed this model when it wanted to become a major player in the global beauty-care sector. It transformed the down-market Oil of Olay into a world-class brand and proved that this product could attract both... View Details
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
word — to grill them about their tastes, buying habits, and favorite brands — [Zaltman] seeks to converse directly with their brains instead,” the Times observed (February 23, 2002). The Zaltman Metaphor Elicitation Technique (ZMET), the... View Details
- 19 Jul 2023
- News
How to Effectively Market Green Products
- 01 Apr 1996
- News
Technology for Learning's Sake
initiative's rapid progress has been aided greatly by the strength of the technology groundwork that has been established at the School over the past few decades. "This is not something brand new," notes Professor F. Warren McFarlan,... View Details
Keywords: by Deborah Blagg; photo by David Zadig