Filter Results
:
(1,275)
Show Results For
-
All HBS Web
(2,139)
- People (13)
- News (413)
- Research (1,275)
- Events (1)
- Multimedia (5)
- Faculty Publications (795)
Show Results For
-
All HBS Web
(2,139)
- People (13)
- News (413)
- Research (1,275)
- Events (1)
- Multimedia (5)
- Faculty Publications (795)
Sort by
- August 1997 (Revised March 1998)
- Case
Unilever's Butter-Beater: Innovation for Global Diversity
By: Clayton M. Christensen and Jorg Zobel
Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to...
View Details
Keywords:
Growth Management;
Brands and Branding;
Product Development;
Mergers and Acquisitions;
Local Range;
Cross-Cultural and Cross-Border Issues;
Marketing Strategy;
Multinational Firms and Management;
Innovation and Management;
Food;
Conflict Management;
Food and Beverage Industry;
Manufacturing Industry;
Europe
Christensen, Clayton M., and Jorg Zobel. "Unilever's Butter-Beater: Innovation for Global Diversity." Harvard Business School Case 698-017, August 1997. (Revised March 1998.)
- 27 Feb 2007
- First Look
First Look: February 27, 2007
Business School Case 207-092 How should creditors pursue their claims in a multi-jurisdiction bankruptcy? David Butters, Managing Director at Lehman Brothers, negotiates a restructuring of Navigator Gas Transport, a shipping company that...
View Details
Keywords:
Martha Lagace
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
from ready for online voting. We can't even manage to cast and count votes accurately with the new electronic technologies. Q: In the United States it seems the public has a very low opinion of the federal government. Can government...
View Details
Keywords:
by Sean Silverthorne
- April 2013
- Case
The Walt Disney Company: The Entertainment King (Abridged)
By: Michael G. Rukstad and David J. Collis
The first ten pages of this case are comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner's strategic challenges in...
View Details
- April 2019
- Case
Afterpay U.S.: The Omnichannel Dilemma
By: Antonio Moreno, Donald Ngwe and George Gonzalez
In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free...
View Details
Keywords:
Omnichannel Retail;
Multi-sided Platforms;
Value Creation;
Business Model Innovation;
Fintech;
Digital Marketing;
Disruptive Innovation;
Business Startups;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Change Management;
Customer Value and Value Chain;
Customer Relationship Management;
Customer Satisfaction;
Financing and Loans;
Microfinance;
Global Strategy;
Marketing Channels;
Brands and Branding;
Marketing Strategy;
Market Entry and Exit;
Digital Platforms;
Product Development;
Supply Chain Management;
Business and Stakeholder Relations;
Networks;
Network Effects;
Internet and the Web;
Financial Services Industry;
Retail Industry;
Technology Industry;
United States;
Australia
Moreno, Antonio, Donald Ngwe, and George Gonzalez. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Case 519-086, April 2019.
- May 1992 (Revised May 2002)
- Case
NIKE in Transition (B): Phil Knight Returns
After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and...
View Details
Keywords:
Change;
Entrepreneurship;
Cost Management;
Growth and Development Strategy;
Brands and Branding;
Organizational Change and Adaptation;
Business Strategy
Bartlett, Christopher A. "NIKE in Transition (B): Phil Knight Returns." Harvard Business School Case 392-106, May 1992. (Revised May 2002.)
- November 2004 (Revised May 2005)
- Case
Marvel Enterprises, Inc.
By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a...
View Details
Keywords:
Intellectual Property;
Business Model;
Brands and Branding;
Marketing Strategy;
Opportunities;
Growth and Development Strategy;
Rights;
Entertainment and Recreation Industry
Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
individual executives. Lock down your management team. As an outsider, you’ll need to surround yourself with a mix of respected and dedicated senior executives (ones who have no interest in challenging you for your role), as well as new...
View Details
Keywords:
by John Quelch
- July 2003 (Revised April 2011)
- Case
Singapore Airlines: Customer Service Innovation
By: Rohit Deshpande and Hal Hogan
The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the...
View Details
Keywords:
Customer Focus and Relationships;
Economic Slowdown and Stagnation;
Management Teams;
Brands and Branding;
Air Transportation Industry;
Travel Industry;
Singapore
Deshpande, Rohit, and Hal Hogan. "Singapore Airlines: Customer Service Innovation." Harvard Business School Case 504-025, July 2003. (Revised April 2011.)
- September 1994
- Case
BayFunds
By: Alvin J. Silk, Lisa Klein Pearo and Jamie Harper
In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by...
View Details
Keywords:
Banks and Banking;
Marketing Strategy;
Brands and Branding;
Investment Funds;
Product Marketing;
Integration;
Financial Services Industry
Silk, Alvin J., Lisa Klein Pearo, and Jamie Harper. "BayFunds." Harvard Business School Case 595-031, September 1994.
- January 2008 (Revised February 2011)
- Case
Rubbish Boys
By: Noam Wasserman and Rachel Galper
It looked like founder-CEO Brian Scudamore might not be able to pursue franchising as a growth option for his junk-removal business after all. Over the years, he had overcome many hurdles, including buying out his "too-fiery" co-founder, firing all of his employees so...
View Details
Keywords:
Service Operations;
Problems and Challenges;
Brands and Branding;
Business Model;
Partners and Partnerships;
Business Growth and Maturation;
Franchise Ownership;
Growth and Development Strategy;
Service Industry;
Canada;
North America
Wasserman, Noam, and Rachel Galper. "Rubbish Boys." Harvard Business School Case 808-101, January 2008. (Revised February 2011.)
- 26 Jun 2023
- Research & Ideas
Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks
“That’s important because if customer experience managers are limited in resources, they can really focus on certain types of features that will pay off the most.” De Freitas cowrote the paper with Tomer Ullman, an assistant professor in...
View Details
- November 2006 (Revised March 2007)
- Case
Liz Claiborne and the New Working Woman
By: Anthony Mayo and Mark Benson
At age 47, with two decades of experience as a lead designer for a Fortune 500 fashion company, Liz Claiborne put her life savings on the line to form Liz Claiborne, Inc., a partnership that included her husband. A decade later, in 1986, Claiborne was CEO of her own...
View Details
- Research Summary
Design Driven Innovation
By: Roberto Verganti
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional...
View Details
- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
the price, Karp notes. In some cases, a company might keep its prices lower than the amount customers might be willing to part with to earn brand loyalty or hedge against market fluctuations. Similarly, a company may pay employees or...
View Details
Keywords:
by Michael Blanding
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
art as science. It is incredibly easy to lead a witness, bias answers, and hear what we want to hear in an interview. The best guide for conducting a proper discovery interview is Rob Fitzpatrick’s book The Mom Test, which I encourage every entrepreneur and product...
View Details
Keywords:
by Julia Austin
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options.
View Details
Keywords:
Distribution;
Multinational Firms and Management;
Market Entry and Exit;
Brands and Branding;
Consumer Products Industry;
Lebanon
Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)
- February 2011 (Revised November 2013)
- Case
The Cheezburger Network
By: John Deighton and Leora Kornfeld
Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the...
View Details
Keywords:
Budgets and Budgeting;
Digital Marketing;
Customer Relationship Management;
Venture Capital;
Emerging Markets;
Strategic Planning;
Sales;
Internet and the Web;
Publishing Industry;
Web Services Industry
Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
- October 2019
- Case
Engaging the Nationwide Workforce
By: Ethan S. Bernstein, Jessica Gover and Sarah Mehta
Nationwide is “on your side,” but did employees feel that way? CAO Gale King and CEO Steve Rasmussen, starting in 2008, invested heavily in a human capital strategy centered around “engagement” at the Ohio-based Nationwide Mutual Insurance Company. Set in 2014, this...
View Details
Keywords:
Talent and Talent Management;
Change;
Change Management;
Transformation;
Insurance;
Human Resources;
Employees;
Employee Relationship Management;
Retention;
Selection and Staffing;
Employment;
Human Capital;
Leadership;
Leadership Development;
Organizational Change and Adaptation;
Social Psychology;
Financial Services Industry;
Insurance Industry;
United States;
Ohio
Bernstein, Ethan S., Jessica Gover, and Sarah Mehta. "Engaging the Nationwide Workforce." Harvard Business School Case 420-036, October 2019.