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-
All HBS Web
(850)
- People (1)
- News (49)
- Research (749)
- Multimedia (5)
- Faculty Publications (648)
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- August 1993
- Case
Ford: Petersen's Turnaround
By: Nitin Nohria and Sandy Green
Discusses the changes that Donald Petersen made to turnaround Ford during his tenure, first as president then as CEO. Describes his major initiatives, including the new emphasis on quality.
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Keywords:
Change Management;
Transformation;
Organizational Change and Adaptation;
Leadership Style;
Management Teams;
Auto Industry;
Auto Industry
Nohria, Nitin, and Sandy Green. "Ford: Petersen's Turnaround." Harvard Business School Case 494-017, August 1993.
- December 2012
- Article
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's...
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Keywords:
Brands;
Brand Building;
Brand Equity;
Brand Management;
Brand Positioning;
Marketing;
Brands and Branding;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Gender;
Identity;
Customer Focus and Relationships;
Auto Industry;
Auto Industry
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
- September 2003
- Supplement
Edmunds.com, Inc. (B)
By: Stephen P. Bradley and Erin Sullivan
Supplements the (A) case.
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Bradley, Stephen P., and Erin Sullivan. "Edmunds.com, Inc. (B)." Harvard Business School Supplement 704-016, September 2003.
- 12 Sep 2006
- First Look
First Look: September 12, 2006
through successive stages of industry evolution. We then show how this strategy was used by Sun Microsystems against Apollo Computer in the 1980s and by Dell against Compaq and other personal computer makers in the 1990s. Download working...
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Keywords:
Sean Silverthorne
- 01 Nov 2011
- First Look
First Look: Nov. 1
strongest predictors of entry, with labor laws and household banking quality also playing important roles. Looking at the district-industry level, we find extensive evidence of agglomeration economies among manufacturing industries. In particular, supportive incumbent...
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Keywords:
Sean Silverthorne
- August 2019
- Case
Experiencya Cuba: Two Entrepreneurs in Havana
By: Charles F. Wu, Mariana Cal and Fernanda Miguel
In 2019, two Cuban entrepreneurs discussed their growth strategy, given the regulatory framework instability, for private companies, in Cuba. Experiencya Cuba offered car and apartment rentals, airport pick-up, and tours around the island, all conducted in perfectly...
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Keywords:
Self-employed;
Regulatory Changes;
Developing Countries and Economies;
Entrepreneurship;
Growth and Development Strategy;
Problems and Challenges;
Tourism Industry;
Tourism Industry;
Tourism Industry;
Cuba
Wu, Charles F., Mariana Cal, and Fernanda Miguel. "Experiencya Cuba: Two Entrepreneurs in Havana." Harvard Business School Case 220-024, August 2019.
- March 1984 (Revised August 1996)
- Case
B.F. Goodrich-Rabobank Interest Rate Swap
By: Jay O. Light
A U.S. manufacturing organization and a Eurobank swap fixed and floating rate obligations to reduce their financing costs.
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Keywords:
Financing and Loans;
Cost Management;
Production;
Interest Rates;
Credit Derivatives and Swaps;
Auto Industry;
Auto Industry;
United States
Light, Jay O. "B.F. Goodrich-Rabobank Interest Rate Swap." Harvard Business School Case 284-080, March 1984. (Revised August 1996.)
- 2013
- Chapter
Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story
By: Jill Avery
Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers....
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Keywords:
Consumer Behavior;
Brands;
Brand Positioning;
Brand Equity;
Brand Management;
Advertising Campaigns;
Customer Focus and Relationships;
Marketing;
Brands and Branding;
Marketing Strategy;
Auto Industry;
Auto Industry
Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, Arch Woodside, Banwari Mittal, and Priya Raghubir, 645–649. Cincinnati: Open Mentis, 2013.
- 22 Apr 2008
- First Look
First Look: April 22, 2008
limited-liability firms in China, using the example of the Dasheng cotton mills in Nantong near Shanghai. Dasheng, one of the earliest and most successful industrial enterprises in pre-war China, was founded by the famous entrepreneur...
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Keywords:
Martha Lagace
- 2011
- Article
Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation
By: Ethan S. Bernstein and Frank J. Barrett
How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices...
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Keywords:
Dynamic Capabilities;
Strategic Change;
Jazz;
Jazz Mindset;
Improvisation;
Innovation;
Change Management;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Knowledge Use and Leverage;
Leading Change;
Leadership Style;
Leadership;
Management;
Management Style;
Organizational Change and Adaptation;
Organizational Culture;
Organizations;
Creativity;
Strategy;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
United States;
Japan;
Taiwan;
Europe;
Asia
Bernstein, Ethan S., and Frank J. Barrett. "Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation." Research in Organizational Change and Development 19 (2011): 55–90.
- 21 Jul 2010
- Research & Ideas
HBS Faculty Debate Financial Reform Legislation
therefore, to see how this law will be implemented in practice. In addition, there are likely to be some unintended negative consequences. Will the new derivatives rules pull in various industrial companies that will now have to use...
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Keywords:
by Staff
- June 2024
- Simulation
Vehicle Lifecycle Emissions Calculator
This Vehicle Lifecycle Emissions Calculator calculates the greenhouse gas emissions over the lifespan of internal combustion engine (ICEs) vehicles, battery electric vehicles (BEVs), and plug-in hybrid electric vehicles (PHEV), including those associated with their...
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Keywords:
Decarbonization;
Environment;
Carbon Accounting;
Carbon;
Carbon Abatement;
Electric Vehicles;
Automobiles;
Environmental Accounting;
Environmental Management;
Environmental Sustainability;
Strategy;
Technological Innovation;
Supply Chain;
Business and Stakeholder Relations;
Climate Change;
Transportation;
Transportation Industry;
Auto Industry;
Battery Industry
- December 2014 (Revised January 2015)
- Supplement
Vehbi Koç and the Making of Turkey's Largest Business Group (B)
By: Asli M. Colpan and Geoffrey Jones
The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988. This case takes the story forward to 2012 as the Koç group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It...
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Keywords:
Business Groups;
Turkey;
Entrepreneurship;
Management;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Central Asia;
Middle East
Colpan, Asli M., and Geoffrey Jones. "Vehbi Koç and the Making of Turkey's Largest Business Group (B)." Harvard Business School Supplement 815-078, December 2014. (Revised January 2015.)
- August 1994
- Case
Saturn Corp.'s Module II Decision
In the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term opportunity to sell 400,000 to 500,000 cars per year in the United States and selected international markets....
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Keywords:
Cost vs Benefits;
Production;
Expansion;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Tennessee;
United States
McGahan, Anita M., and Greg Keller. "Saturn Corp.'s Module II Decision." Harvard Business School Case 795-011, August 1994.
- May 2007
- Teaching Note
Toyota Motor Corporation: Launching Prius (TN)
By: Forest L. Reinhardt and Dennis A. Yao
- 24 Jun 2014
- First Look
First Look: June 24
Journal of Law & Economics Deregulation, Misallocation, and Size: Evidence from India By: Alfaro, Laura, and Anusha Chari Abstract—This paper examines the impact of the deregulation of compulsory industrial licensing in India on firm...
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Keywords:
Sean Silverthorne
- January 2022
- Teaching Note
Mobileye 2021: Robotaxi and/or Consumer AV?
By: David B. Yoffie
The Mobileye 2021 case is a strategy case developed for the Strategy & Technology course, which is a second year elective at Harvard Business School. The primary purpose of the case is to teach the framework, “Look Forward, Reason Back,” which is described in David...
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- 01 Apr 2008
- First Look
First Look: April 1, 2008
which, as the former parent of Delphi, has agreed to fund a portion of the massive pension and retiree health care liabilities that Delphi incurred when it separated from GM in a prior spin-off. The company has also had to seek significant financial concessions from...
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Keywords:
Martha Lagace
- Research Summary
Evolution of firm structure in vertical specialized technology supply chains
By: Willy C. Shih
The global market in many everyday products has been transformed by the internationalization of production. In many industries, semiconductors and electronic products in particular, a sequential mode of production has evolved in which goods are produced...
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- 2014
- Working Paper
Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey
By: Asli M. Coplan and Geoffrey Jones
This working paper examines the origins and development of the Koç Group, which grew to be the largest business group in Turkey. This enterprise was an important actor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the...
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Keywords:
Business Groups;
Turkey;
Entrepreneurship In Emerging Markets;
Entrepreneurship;
History;
Government and Politics;
Auto Industry;
Auto Industry;
Auto Industry;
Middle East;
Europe
Coplan, Asli M., and Geoffrey Jones. "Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey." Harvard Business School Working Paper, No. 15-035, November 2014.