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November 1993 (Revised March 1997)
Case

Romeo Engine Plant

By: Amy P. Hutton and Robert S. Kaplan

A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now is to solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Management Practices and Processes; Groups and Teams; Performance Efficiency; Performance Improvement; Manufacturing Industry; Manufacturing Industry

June 2014 (Revised January 2017)
Case

YAAS's Service Center

By: Brian Hall and Sara del Nido

This case is about a compensation change at an automotive service company in the Middle East. The case allows investigation and analysis of many issues related to compensation design and human resource management, and even change management. The focus of the case is... View Details

Keywords: Compensation; Emotions; Values; Compensation and Benefits; Human Resources; Labor; Negotiation; Organizations; Social Psychology; Value Creation; Motivation and Incentives; Auto Industry; Auto Industry; Kuwait; Middle East

February 2009 (Revised October 2012)
Case

Tata Motors in Singur: Public Purpose and Private Property (B)

By: Laura Alfaro, Lakshmi Iyer and Namrata Arora

In October 2008, Tata Motors canceled their car manufacturing plant in West Bengal state, in the face of widespread farmer protests over land acquisition issues. This meant abandoning a project in which the company had invested $300 million and delaying the launch of... View Details

Keywords: Business Exit or Shutdown; Rights; Emerging Markets; Property; Business and Government Relations; Conflict and Resolution; Auto Industry; Auto Industry; West Bengal

February 2000 (Revised April 2004)
Case

Butler Capital Partners and Autodistribution: Putting Private Equity to Work in France

Describes a proposed buyout transaction of Autodistribution, an entrepreneurial firm that is the leading car-parts distributor in France. The deal became feasible because of a failed takeover battle for Autodistribution's parent company. Private equity investor Butler... View Details

Keywords: Private Equity; Leveraged Buyouts; Valuation; Executive Compensation; Entrepreneurship; Distribution Industry; Distribution Industry; France

June 1998 (Revised August 2000)
Case

Microsoft CarPoint

By: Jeffrey F. Rayport

CarPoint.com was Microsoft's Web-based entry into on-line automobile retailing. While it could not, in fact, "sell" or deliver any cars, it could shift much of consumer search, comparison, and decision-making, including pricing, the traditional car dealer to the Web.... View Details

Keywords: Internet and the Web; Service Operations; Market Entry and Exit; Consumer Behavior; Auto Industry; Auto Industry

March 1998
Case

Bumper Acquisition (B), A

By: James K. Sebenius and David T. Kotchen

Picks up the negotiation between Thermo-Impact and Medallion Capital where the (A1) and A2) cases leave off. The companies began talks in 1995 when Medallion offered to buy Thermo-Impact. This case brings the negotiation through May 1996. Students view developments... View Details

Keywords: Negotiation Process; Negotiation Tactics; Negotiation Participants; Decision Making; Entrepreneurship; Manufacturing Industry; Manufacturing Industry; Illinois

October 1991 (Revised November 1992)
Case

Managing Health Care at Ford Motor Co.

By: George C. Lodge and Malcolm S. Salter

Keywords: Health Care and Treatment; Auto Industry; Auto Industry; United States

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October 1993 (Revised November 1994)
Case

Michigan Manufacturing Corp.: The Pontiac Plant--1988

By: Clayton M. Christensen

Michigan Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details

Keywords: Cost Accounting; Factories, Labs, and Plants; Profit; Brands and Branding; Mission and Purpose; Networks; Auto Industry; Auto Industry

April 1993 (Revised June 1993)
Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan

In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details

Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Manufacturing Industry; Germany; North America

September 1992 (Revised January 2002)
Case

Chrysler: Iacocca's Legacy

By: Nitin Nohria and Sandy Green

Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change. View Details

Keywords: Organizational Change and Adaptation; Leading Change; Leadership Style; Management Teams; Communication Strategy; Auto Industry; Auto Industry

November 1989 (Revised January 1991)
Case

Honda Motor Co. and Honda of America (A)

In its 43-year history, Honda grew from an also-ran in the Japanese motorcycle market to a dominant force in the worldwide motorcycle and automobile markets. To do this, Honda has developed a unique organizational style based on constructive conflict and organizational... View Details

Keywords: Expansion; Organizational Culture; Business Processes; Motorcycle Industry; Motorcycle Industry; Japan; United States

November 1989 (Revised November 1991)
Case

Transformation at Ford

By: Leonard A. Schlesinger and Richard Pascale

In 1980 Ford was near disaster. The company lost billions of dollars between 1980 and 1982. By 1988 the company had been transformed into one of the most successful corporations in the United States. Describes what happened and then examines how it happened. The major... View Details

Keywords: Organizational Change and Adaptation; Change Management; Success; Transformation; Manufacturing Industry; Manufacturing Industry; United States

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

case:https://hbsp.harvard.edu/product/516005-PDF-ENG Harvard Business School Case 218-107 The TARP Bailouts: Saving the Banking and Automotive Industries Comparison of the U.S. Government response, using the $700 billion TARP fund, to... View Details

Keywords: Dina Gerdeman

July 15, 2022
Article

Does Elon Musk Have a Strategy?

By: Andy Wu and Goran Calic

Does Elon Musk have a strategy? Or is he just out there winging it? Looking at Musk’s many companies, common themes stand out across three areas: what fits into his vision for problems to solve, how he designs an organization as a solution to those problems, and why he... View Details

Keywords: Technology; Strategy; Vision; Resources; Organization; Platform; Closed Systems; Leadership; Complexity; Organizational Design; Vertical Integration; Problems and Challenges; Success; Auto Industry; Auto Industry; Auto Industry; Auto Industry

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May 2019
Case

Elon Musk's Big Bets Update, 2019

By: David B. Yoffie and Daniel Fisher

This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. View Details

September 2014
Article

The Interrelationships Between Brand and Channel Choice

By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang

We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details

Keywords: Brand Choice; Channel Choice; Utility Theory; Marketing; Decision Choices and Conditions; Consumer Behavior; Learning; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry

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March 2018
Supplement

Chaudhary Group: Rebuilding Nepal (B)

By: Christopher J. Malloy, Lauren H. Cohen and Inakshi Sobti

Supplements the (A) case. Having successfully spearheaded relief work in the aftermath of the Nepal earthquake, the Chaudhary Foundation envisions creating a more comprehensive and sustainable development model. They are keen to build a model village that integrates... View Details

August 2000 (Revised November 2001)
Case

Edmunds.com (A)

By: Stephen P. Bradley and Christina Akers

Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful... View Details

Keywords: Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Auto Industry

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December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Auto Industry

September 2003
Supplement

Edmunds.com, Inc. (B)

By: Stephen P. Bradley and Erin Sullivan

Supplements the (A) case. View Details

Keywords: Auto Industry; Auto Industry

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