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  • 02 Oct 2012
  • First Look

First Look: October 2

Publications Corporate Social Responsibility and Access to Finance Authors: Beiting Cheng, Ioannis Ioannou, and George Serafeim Publication: Strategic Management Journal (forthcoming) Abstract In this paper, we investigate whether... View Details
Keywords: Sean Silverthorne
  • March 1992 (Revised March 1998)
  • Case

Adam Opel AG (B)

By: Hugo Uyterhoeven
Should General Motors make a strategic manufacturing investment in East Germany after becoming number one in this market through an aggressive marketing strategy? The proposal, dependent on government assistance and based on a number of uncertain economic assumptions,... View Details
Keywords: Transformation; Investment; Government and Politics; Leadership; Marketing Strategy; Production; Organizational Structure; Strategy; Germany
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  • July 2021
  • Teaching Note

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley
Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global... View Details
Keywords: Restructuring; Leading Change; Mergers and Acquisitions; Environmental Sustainability; Organizational Change and Adaptation; Digital Transformation; Information Technology Industry
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  • September 2024
  • Supplement

Allbirds: Decarbonizing Fashion (B)

By: Michael W. Toffel, Kenneth P. Pucker and Stacy Straaberg
The Allbirds: Decarbonizing Fashion (B) case encourages students to assess Allbirds’ product development and go-to-market strategies now that Allbirds is a publicly listed company. The (B) case provides a 2024 update on Allbirds including its initial public offering,... View Details
Keywords: Financial Markets; Initial Public Offering; Global Strategy; Collaborative Innovation and Invention; Innovation Strategy; Knowledge Sharing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Going Public; Performance; Diversification; Stocks; Transformation; Fashion Industry; United States; San Francisco; California; Europe; Asia; New Zealand
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  • 11 Apr 2023
  • Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

and the way unexpected crises can emerge rapidly, leaders must move faster and display more strategic agility than ever before. Much of Watkins’ advice about how company officials should assume a leadership post still holds true. It’s... View Details
Keywords: by John Quelch
  • 2008
  • Other Unpublished Work

From Public Purpose to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

By: Marion Fourcade and Rakesh Khurana
As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
Keywords: Economics; Business Education; Finance; Governing Rules, Regulations, and Reforms; Business History; Chicago
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  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • 05 Apr 2010
  • Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

bookstores—the whole physical distribution system—is on the cusp of changing fundamentally." Olson has a particularly informed view of the issue. Before arriving at HBS in 2008, he was CEO of Random House. In a recent unpublished... View Details
Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation
  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
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  • Program

Transforming Customer Experiences

operating models and strategic service mission with changing consumer needs, shifting market demands, and an evolving competitive landscape. Details Design effective service strategies and offerings Develop... View Details
  • Web

Programs & Events - Alumni

Designing and Executing Corporate Revitalization Confront major corporate challenges with confidence. Set a strategic direction and lead a transformation that will revitalize your company. Dec 02 02–06 DEC 2024 Executive Education HBS... View Details
  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
Keywords: by Dina Gerdeman; Green Technology
  • Person Page

Course Development

General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done.  Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details
  • Teaching Interest

AMP 170 - General Management: Processes and Action

The Harvard Business School Advanced Management Program (AMP) helps drive corporate performance by honing individual capabilities to the highest level of performance. The result is a... View Details

  • December 2012 (Revised August 2013)
  • Case

Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)

By: Ray A. Goldberg and Lorin A. Fries
Corporate Head of Agriculture Hans Jöhr's mind raced in anticipation of the executive board meeting that afternoon. Jöhr recognized the meeting as a key opportunity to strategize far into the future, reexamining how his team's efforts in sustainable agricultural... View Details
Keywords: Agribusiness; Value Creation; Quality; Supply Chain Management; Social Issues; Environmental Sustainability; Problems and Challenges; Growth and Development Strategy; Agriculture and Agribusiness Industry; Health Industry
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  • 15 May 2006
  • Lessons from the Classroom

Women Find New Path to Work

The swift current of modern business presents a challenge for any woman deciding to temporarily step out of the corporate rapids to tend to family or other concerns. While they are away competitors come and go, technology constantly View Details
Keywords: by Mallory Stark
  • 05 Jul 2023
  • HBS Case

What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

Because change is the only constant, leadership is never one-size-fits-all. Different challenges require different leadership styles. A recent note from Harvard Business School suggests that an organization’s success rides on the ability... View Details
Keywords: by Ben Rand
  • Program

Designing and Executing Corporate Revitalization

transformation. If your company is at an inflection point, how do you proceed? Will your business be held back by old ways of thinking or is it willing to embrace new frontiers? Will your company be static and hesitant in the face of a View Details
  • Program

Leading Professional Service Firms

Summary As entry barriers rapidly disappear, competition is accelerating and reshaping the business landscape for professional service firms. Navigating this continual change successfully requires extraordinary leadership abilities. This... View Details
Keywords: Professional Services; Professional Services
  • Web

Placement - Doctoral

Patient Role in Health Care Service Delivery Advisors: Michael Chernew , Robert S. Huckman , and Jay W. Lorsch 2020 Lauren Taylor Health Policy (Management), 2020 Placement: New York University, School of Medicine Dissertation: Ethical and View Details