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Show Results For
- All HBS Web
(3,091)
- People (5)
- News (750)
- Research (1,878)
- Events (4)
- Multimedia (30)
- Faculty Publications (1,067)
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- 01 Feb 1998
- News
Short Takes
designing and selling new products. "Marketers have to understand that consumers have a lot to deal with when they bring a new technology into the home," she notes. "In this world of 'relationship marketing,' why can't marketers be the... View Details
Keywords: Judith A. Ross
- 20 Jun 2016
- News
Having an Impact on Development and Poverty Issues
the ‘I-am-helping-you’ element is always somewhere in the transaction,” he says. “You, the recipient, are being given something and that affects the nature of the relationship. Now, with our approach, you are an important part of the economy—a customer—and this... View Details
Keywords: Constantine von Hoffman
- 01 Apr 1998
- News
Plunging Into the Net
coordinates elective field studies in information technology and has developed case modules on electronic commerce and emerging Internet-based business opportunities. Applegate has worked with a number of HBS alumni who are launching their own Internet companies, View Details
- 04 Dec 2014
- News
Hacking Health Care
what they told their own children: ‘Why don’t you bloom where you were planted? Contribute to the community where you were raised. Markets are international. You can build from anywhere. You can sell anywhere,’” Sirois recalls. Sirois... View Details
Keywords: Jill Radsken
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
Mahindra in 1991. Anand Mahindra has been leading M&M’s charge into the ranks of the world’s global corporations ever since. Established in 1945, Mahindra & Mahindra Ltd. (M&M), named after one of India’s best-known business families, got its start View Details
- 07 Sep 2021
- News
Green House
received multiple bids when she put it on the market in early June, selling within three days. “I had no idea of the true market demand for this type of product,” says Harper. “I’m very encouraged that home buyers are educating themselves... View Details
- 14 May 2014
- News
(Re)moving the Needle
of unknowns when you begin," Anquetil says. "A start-up entrepreneur has to be very comfortable with that uncertainty. But even if you solve the problem, you still need to sell your idea. You have to demonstrate that you have the right... View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
for a larger screen, more storage, and other improvements over the Kindle 2, which sells for $299). “I’m 100 percent committed to making this deal close and making it a successful deal,” Wilcox told the Boston Globe in a June 13 article... View Details
- 15 Dec 2011
- News
An HBS gift guide
world. Get our take in the December Bulletin. Previous Next Chocolates for a cause Sarah Endline (MBA 2001) Founder, Sweetriot “Social change is embedded in our business model. Every unit we sell impacts a farmer, a plant worker, or an... View Details
- 01 Jan 2007
- News
Hansjörg Wyss, MBA 1965
sales force and establishing training courses in the United States for surgeons interested in learning the new techniques of bone fixation. More recently, he led the firm's global expansion by acquiring the two other companies that were View Details
- 01 Dec 2005
- News
Trillion-Dollar Fixer-Upper
market. Wall Street helped the RTC solve another big problem: how to dispose of billions in S&L loans that were not in default. The agency came to Wall Street with a proposal to sell loan packages rather than one property at a time, an... View Details
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
proud of the turbulence of our own making and the actions we took out of despair. This book sets out to change that. Belsky draws on his experiences building Behance, selling it, and then working as an investor and advisor to distill... View Details
- 01 Dec 2017
- News
The First Five Years: Emmanuel Straschnov (MBA 2012)
to start the company together and I went back to Boston to sell my furniture; I started working with Josh the following Monday. What makes Bubble unique? Bubble is different from other website builders, because it has much more... View Details
- 18 Jul 2014
- News
Team Players
the game and everything associated with it was a shared experience. With game day far in the future, however, what they were selling was the region and the excitement of the Super Bowl in general. "The Host Committee had a 75-mile radius... View Details
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
beginning. Before Roshan launched, demand for its service was so high that a prelaunch informational leaflet began selling in the Kabul bazaar for $1. Police were called in to control the crowds waiting outside Roshan’s flagship store in... View Details
Keywords: Julia Hanna
- 01 Jun 2014
- News
Ready for Takeoff
baby sector, fashion, bath supplies, furniture, office supplies—that's all starting or started a couple years ago," he says. "In the States, if you want to be really successful, you have to create something like Snapchat. In Brazil, you just View Details
- 15 Jun 2021
- News
Case Study: Inside Story
reach a lot of people that way.” The alternative might be less targeted initially but with bigger potential in the long term: pursuing partnerships or affiliate programs with larger entities that already sell to families, like the AARP.... View Details
- 17 May 2018
- News
Creating Opportunity for Indian Entrepreneurs
sell seeds, submitted his business plan, and secured a startup loan from a local bank. Samad’s older brother, Abdus Subur, also took the I Create training and started a seed farm. The brothers now own two seed farms––Kaveri Seeds and... View Details
Keywords: Jennifer Myers
- 03 Sep 2018
- News
Moving Pictures
about where he keeps his Oscar (in the living room, over the TV). He was probably thinking about something else. Awards are great, but they aren’t the point. For Singer, the stakes are higher: to create socially relevant movies that sell... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
we’re selling them Coke Zero, Jettas, and GTIs. We’ve grown up with them, and that experience gave us a leg up on the learning curve about this cohort’s acceptance of the Internet, instant messaging, and many other technologies. That... View Details