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- All HBS Web (940)
- Faculty Publications (167)
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
- 05 Aug 2002
- Research & Ideas
Are Consumers the Cure for Broken Health Insurance?
If companies are willing to embrace a new model of health coverage—one that places control over costs and care directly in the hands of employees—the competitive forces that spur productivity and innovation in consumer markets can be... View Details
Keywords: by Regina E. Herzlinger
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
In most markets, products and services compete for the consumer’s money. On the internet, however, the coin of the realm is time, not money—websites and other online services fight for the attention of visitors. So understanding when,... View Details
- 01 Dec 2020
- News
Karmic Kickstart
for a significant “rebirth” against my wife’s giving up a highly successful career that she greatly enjoyed. We also wanted to go into a situation where both of us could be highly productive and effective, so finding a country where... View Details
- 13 Dec 2016
- First Look
December 13, 2016
impact on discriminatory behavior. Smart choices and transparent experimentation can create markets that are both more efficient and more inclusive. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51982 Selection and Market Reallocation: View Details
Keywords: Carmen Nobel
- 30 Sep 2002
- What Do You Think?
Are Business Schools Really Important “Crucibles of Leadership?”
integrity; and "neoteny," a trait that makes them "addicted to life" and able to recruit protectors, nurturers, and believers through a long and productive leadership career. In pointing out one other thing shared by... View Details
Keywords: by James Heskett
- Web
Scrapbooks & Collectibles- The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Scrapbooks & Collectibles National Markets Advertising Products Trade... View Details
- 01 Jun 2017
- News
Supercharged
unprofitable—made to satisfy California’s stringent zero-emission vehicles (ZEVs) mandate, which stipulates that to sell their products in the state, automakers must commit to making 15.4 percent of their fleets zero-emission by 2025. In... View Details
- 13 Jun 2014
- News
The Art of Effecting Change
artists to fund a variety of projects, ranging from major site-specific installations to endeavors that support the entire creative ecosystem, such as the international professional journal for curators, The Exhibitionist. Evans, who... View Details
- 01 Sep 2004
- News
A Market-Based Prescription
physicians’ services? Health-care providers are as constrained by managed care as consumers. Other industries enjoy much greater freedom. Grocery retailers, for example, serve a variety of customers in outlets ranging from discount clubs... View Details
- Web
The Art of "Posting" - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: The Art of “Posting” National Markets Advertising Products Trade Catalogs... View Details
- 03 Nov 2009
- First Look
First Look: Nov. 3
large private firms in the services sector. Rates of return also have remained stable over time and show low dispersion across sectors and across ownership groups within sectors. Download the paper: http://www.hbs.edu/research/pdf/10-030.pdf Can Higher Prices Stimulate... View Details
Keywords: Martha Lagace
- 11 Jan 2011
- First Look
First Look: Jan. 11
http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470634251.html Thinking Too Little to Thinking Too Much: A Continuum of Decision Making Authors:Dan Ariely and Michael I. Norton Publication:Wiley Interdisciplinary Reviews: Cognitive Science 2 (January-February 2011)... View Details
Keywords: Sean Silverthorne
- Web
Asia Pacific - Global Activities 2021
trade-offs between product variety and flexibility. Harvard Business Review Webinar Student Perspective on Entrepreneurial Journey Having worked in consulting and fintech, Peter Gumulia (MBA 2021) of... View Details
- 01 Jun 2003
- News
HBS Alumni Association Board of Directors: President's Report
continue as planned. San Francisco, Chicago, and New York City recently hosted launch events for The Campaign for Harvard Business School. Each event included a powerful multimedia presentation showcasing the tremendous impact HBS alumni have around the world in a... View Details
- 24 Oct 2024
- Blog Post
Trailblazing Success with Global Reach and Impact: Scott Wallinger (AMP 82, 1979)
moving up to Staff Assistant for Technical Forestry to the Wood Procurement Manager. The job involved a variety of tasks, including managing a wood barging operation and transitioning from buying wood through dealers to direct purchases... View Details
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
strategy and organizational management. Products are being developed through open innovation, with input from people connected to each other and the company only through a common interest—and electronic media. Virtually every company on... View Details
Keywords: by Sean Silverthorne
- 05 May 2015
- First Look
First Look: May 5
Regulation? By: Drake, David F., and Robin L. Just Abstract—A regulator's ability to incentivize environmental improvement among firms is vital in achieving long-term sustainability. However, firms can and do respond to environmental regulation in a View Details
Keywords: Carmen Nobel
- 01 Mar 2025
- News
Heartland
climate-friendly technologies for controlled environment crop production are demonstrated and tested. Offal is a problem for ranchers who sell direct-to-consumer because it is frequently sent to rot in landfill, with the cow’s hide and... View Details
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details