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Show Results For
-
All HBS Web
(6,361)
- People (36)
- News (2,331)
- Research (2,846)
- Events (15)
- Multimedia (63)
- Faculty Publications (1,275)
- 05 Feb 2016
- News
The Wheel of the World
close and personal with unique, world-class historical clocks such as Eberhard Baldewein’s 16th-century astronomical clock, located in Dresden, which depicts the movement of the planets. “One of the...
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Keywords:
Julia Hanna
- Web
Faculty & Researchers - Managing the Future of Work
Research Nexleaf Analytics: Saving the World Using the Internet of Things , Harvard Business School case, 2022. The Translucent Hand of Managed...
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- 30 Mar 2015
- News
Leveraging the power of yes
Sasha Dichter (MBA/MPA 2002) is chief innovation officer at Acumen Fund, a nonprofit global venture fund that invests in early-stage companies to solve issues stemming from poverty. “One of the things I’ve...
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- 13 Jun 2014
- News
The Art of Effecting Change
Bridgitt Bertram Evans (MBA 1986) loves contemporary art for its aesthetic appeal, but also for its ability to challenge existing norms. And now she's transforming the industry in much the same spirit with VIA Art Fund, a new model of...
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- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- Research Summary
Managing the Advantages and Tradeoffs of Collaborative Structures
To solve complex problems, organizations must both collect facts and use them to solve problems. In one study, my coauthors and I show that increased connectivity—measured as network... View Details
- 15 Nov 2018
- News
Don’t Be Afraid of AI
closer to doing humanlike things than is true. They're not. They're not humanlike in any way, they're not likely to be humanlike in the near future. The human brain really—you could think of it as two parts...
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- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
competitor's action as both a threat and an opportunity. Here are organizational and process changes that can help meet the challenge.It's one thing to recognize the importance of careful framing when you're...
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Keywords:
by Clark Gilbert & Joseph L. Bower
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
compared with modern marketing techniques, the Reconstruction Era actually shared some advertising commonalities with the dot-com boom. "The rise of the Internet in the 1990s had an enormous impact on...
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- 13 Dec 2021
- Research & Ideas
The Unlikely Upside of Mergers: More Diverse Management Teams
create an opportunity for executives to reshape their management ranks by advancing women and people of color, allowing companies to address racial inequities and build more diverse workforces, Zhang says. Zhang’s study, Shaking View Details
Keywords:
by Lane Lambert
- July 2001 (Revised October 2004)
- Case
PSA: The World's Port of Call
By: Lynda M. Applegate, Nancy Bartlett, Dolly Chang-Leow and Neo Boon Siong
Details the evolution of an e-business strategy and capabilities over a 16-year period. What began in 1984 as an effort to automate the port of Singapore to achieve productivity savings, by 2000 had evolved into a global e-business called Portnet.com. Closes as senior...
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Keywords:
Entrepreneurship;
Growth and Development Strategy;
Business Strategy;
Technological Innovation;
Internet and the Web;
Business or Company Management;
Shipping Industry;
Information Technology Industry
Applegate, Lynda M., Nancy Bartlett, Dolly Chang-Leow, and Neo Boon Siong. "PSA: The World's Port of Call." Harvard Business School Case 802-003, July 2001. (Revised October 2004.)
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
general manager was granted autonomy, capital, and freedom to recruit star engineers from other divisions. D'Arbeloff presided as chairman of Aurora's board of directors, believing that, "with View Details
- 01 Dec 1998
- News
Managing the Business of Life
living the philosophy she laid out in her 1988 Bulletin interview: "The happier people are those who have succeeded in integrating the things they want to do, rather than carving their lives into pieces." She says View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
earner for him and for YouTube. Jones complained that his freedom of speech was being suppressed. The move was prompted by complaints from the public but also by criticism from YouTube employees. But YouTube continued to feature...
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- Article
Improving the Rhythm of Your Collaboration
By: Ethan S. Bernstein, Jesse Shore and David Lazer
In this article, we summarize our research on the value of intermittency for complex problem solving at work and give practical advice on how organizations can improve the rhythm of their people's collaboration. Executives have been counseled to be collaborative...
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Bernstein, Ethan S., Jesse Shore, and David Lazer. "Improving the Rhythm of Your Collaboration." MIT Sloan Management Review 61, no. 1 (Fall 2019).
- 08 Aug 2011
- Research & Ideas
The Death of the Global Manager
it required a huge amount of travel, with communications mailed and faxed around the world. Things are obviously different now, with the Internet, satellite phone connections, and video conference calls on...
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Keywords:
by Julia Hanna
- 16 Jul 2019
- News
The Making of a Movement
reviewed, discussed, and agonized over the pros and cons of every option, from appointing a successor to starting their own full-fledged organization. “We knew the decisions we were making could affect many people,” David says. “It was...
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- 10 Mar 2014
- Research & Ideas
Counting Up the Effects of Sarbanes-Oxley
place," Srinivasan says. "That is a value judgment, to be sure. But it may not be a bad thing if certain companies are restricted in their access to financing, simply because loss of trust in...
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- 01 Mar 2019
- News
INK: The Lessons of Blitzscaling
prize is a set of steak knives, and third prize is you’re fired. In these markets, the most important thing is to be first, to win that Cadillac. If you’re not that leader, there’s little room to build a...
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Keywords:
Jen McFarland Flint
- September 2013
- Case
Vogue: Defining the Culture of Fashion
By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the...
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Keywords:
Creative Industries;
Fashion;
Publishing;
Digital Technology;
Entertainment;
Product Portfolio Management;
Magazines;
Journals and Magazines;
Internet and the Web;
Change Management;
Resource Allocation;
Creativity;
Media;
Advertising;
Fashion Industry;
Publishing Industry;
Media and Broadcasting Industry
Elberse, Anita, Joseph Ferrer, Elizabeth Gough, and Victoria Katsarou. "Vogue: Defining the Culture of Fashion." Harvard Business School Case 514-036, September 2013.