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All HBS Web
(1,289)
- People (4)
- News (270)
- Research (843)
- Multimedia (3)
- Faculty Publications (514)
- 25 Feb 2020
- News
In My Humble Opinion: Mr. Coffee
Courtesy Peet’s Courtesy Peet’s Ketchup. Potato chips. Chewing gum. Coffee. “These are products that everyone can relate to, that people understand,” says Casey Keller (MBA 1989), a longtime executive in consumer-packaged goods with...
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Julia Hanna
- 01 Mar 2015
- News
Fıelds of Gold
the land dedicated to the crop a decade ago. That could be a boon for food lovers globally, but for Luo, the true value of Afghan saffron is its potential to support agricultural development. The question for Earth2Globe: how can it brand...
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- 27 Jun 2016
- News
Ulf Mark Schneider Has Plans to Make Nestlé Healthy
the company since 1922. A piece in Fortune notes that the appointment “could trigger a series of acquisitions by the Swiss food giant to further its ambitions in nutrition and medical foods.” Schneider comes to the foodmaker from...
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- Profile
Cherian Kurien
Why was earning your MBA at HBS important to you? For me the purpose of an MBA is to develop and refine one's political, economic and social worldview, by debating, listening to and understanding the views of the faculty and fellow students. Harvard Business School,...
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- 25 Feb 2020
- News
Beyond the Plastisphere
products such as food containers and shopping bags that could be made with recycled plastic rather than virgin resin, helping to divert more plastic that might otherwise wind up in the ocean. Goodwin says...
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- 01 Sep 2009
- News
From Bytes to Bites
which built the large machines that automate the production of cardboard boxes. “I’ve always been wired operationally,” says Thomas, who majored in industrial engineering at Stanford University before coming to HBS. That background,...
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Forrest E. Mars, Sr.
Under his leadership, Mars built the world’s largest candy company. After Milky Way’s and M&M’s success, he began to diversify the company’s production and introduced packaged pet foods to the British...
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Food & Tobacco
- 01 Dec 2014
- News
Innovation: Frozen Assets
knew she was onto something when her son started snagging Luvo meals from the freezer after school. “This is a space where the consumer is actually ahead of the food industry,” Day says. “We have the opportunity to disrupt the whole...
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Janelle Nanos
- 09 Aug 2011
- News
A Toast to Macchu Pisco
elevation to trendiness goes to Melanie Asher (MBA ’03), founder of Macchu Pisco, the Maryland-based company she started back in 2005 with her sister, Lizzie. They import their product from Peru, which is actually overshadowed by...
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- 01 Jun 2009
- News
The Maestro and the Market
team hope to evoke irony, humor, and even childhood memories with their creations. “We have turned eating into an experience that supersedes eating,” he has said. “If the product is merely food, Adrià should move the restaurant to...
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- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
helped to popularize Peruvian cuisine throughout Latin America and increasingly the world. "The big mission is to use Peruvian food as an instrument to put our culture in the world," Gastón Acurio has said. Despite their...
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- 01 Sep 2010
- News
The Sweet Spot
the clock five days a week. An overnight shift produces hundreds of breakfast pastries and muffins. Later, production shifts to desserts — up to 700 petit pastries, pies, cakes, and dessert bars plus 600–1,000 cookies daily. How sweet it...
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- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
addition, the supermarkets offer private label wines in Europe, while they generally do not in the United States. (The exception is Wal-Mart, which recently introduced a private label wine through an alliance with E&J Gallo.) The branding in the New World also...
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- May 2008
- Teaching Note
Disney Consumer Products: Marketing Nutrition to Children (TN)
By: David E. Bell and Mary L. Shelman
Teaching Note for [507-006].
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- 01 Jun 2012
- News
IPA Meets IPO
KOCH: Putting shares of the company in the hands of the people who really believe in its product. Lots of business executives tout the importance of focusing on the customer. But craft brewmeister Jim Koch (MBA 1974), founder and chairman of the Boston Beer Company and...
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- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
Saffronart, and food businesses Whole Foods and the James Beard Foundation. Khaire created the course, she says, because these industries function in fundamentally different ways than those in industries...
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- 01 Sep 2013
- News
Who Are We?
and complex amino acids.) 683 alumni work in the agriculture industry 1957 HBS professors Ray Goldberg (MBA 1950) and John H. Davis (MBA 1941) coin the term agribusiness 236 alumni work in the food and beverage industry 2,406 alumni list...
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- 14 Oct 2014
- News
The Steve Jobs of Beer
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
higher quality products Global status—the idea that transnational brands confer an elite status on the buyer Country-of-origin quality—the idea that "a food chain" of View Details
- August 2015 (Revised March 2017)
- Supplement
Planters Nuts (B): The Power of the Peanut
By: Robert J. Dolan and Donald K. Ngwe
This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign.
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Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts (B): The Power of the Peanut." Harvard Business School Supplement 516-012, August 2015. (Revised March 2017.)