Publications

September 1995 (Revised May 1996)
Supplement

Philip Morris: Marlboro Friday (B)

By: Alvin J. Silk and Bruce Isaacson

Supplements the (A) case. View Details

Keywords: Plant-Based Agribusiness; Agriculture and Agribusiness Industry

October 1991 (Revised December 1991)
Case

Grupo Agroindustrial San Cristobal

By: Ray A. Goldberg

Keywords: Agriculture and Agribusiness Industry

December 1986
Case

Superfarmer: The Pieper Farm

By: Ray A. Goldberg

Keywords: Agriculture and Agribusiness Industry

December 1985
Case

Best--The Role of PVOs in Developing Agribusiness

By: Ray A. Goldberg and Michael Joseph Kennedy

Keywords: Developing Countries and Economies; Agribusiness; Agriculture and Agribusiness Industry

June 1990
Teaching Note

Cut Flower Industry in Colombia (Abridged), Teaching Note

By: James E. Austin and Tomas Otto Kohn

Teaching Note for (9-390-109). View Details

Keywords: Agriculture and Agribusiness Industry; Colombia

April 1990
Case

Pandol Brothers, Inc. and Nicaragua (Abridged)

By: James E. Austin

Keywords: Business and Government Relations; Agriculture and Agribusiness Industry; Nicaragua

November 1982 (Revised January 1985)
Case

International Harvester (D)

By: Richard G. Hamermesh

Keywords: Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

October 1980 (Revised January 1985)
Case

International Harvester (A)

By: Richard G. Hamermesh and Evelyn T. Christiansen

Keywords: Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

2018
Working Paper

Information Provision and Innovation: Natural Experiment of Herbal Patent Prior Art Adoption at the United States and European Patent Offices

By: Prithwiraj Choudhury and Tarun Khanna

We exploit a natural experiment to study how codifying information about prior innovation affects subsequent innovation. A codified database of traditional Indian herbal formulations was adopted by the European Patent Office (EPO) and the U.S. Patent and Trademark... View Details

Keywords: Patents; Plant-Based Agribusiness; Ethnicity; Health Care and Treatment; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China; India

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September 2012 (Revised January 2014)
Case

Aqua Bounty

By: Lucy White and Stephen Burn-Murdoch

Valuation of a pre-revenue biotech company at IPO using probability trees and real option techniques. Company is based in Massachusetts and lists in London on AIM. Products are genetically-modified fast-growing salmon for fish farmers and disease-prevention drugs and... View Details

Keywords: IPO; Valuation; Real Options; Decision Tree; Biotech; Genetically Modified; Salmon; Entrepreneurship; Finance; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; North and Central America; Europe; South America

December 2009 (Revised October 2015)
Case

Diamond Foods

By: David E. Bell and Mary Louise Shelman

CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built... View Details

Keywords: Agribusiness; Business Model; Customer Focus and Relationships; Leadership; Marketing Strategy; Consumer Behavior; Organizational Change and Adaptation; Cooperative Ownership; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

December 2002 (Revised June 2003)
Case

Rabobank Group: Leadership Role in Global Agribusiness

By: Ray A. Goldberg and Hal Hogan

The largest global agribusiness bank has lost its triple A rating and is rethinking its global strategy as the leading global food and agribusiness bank. How does it position itself in the vertical value-added global food system? View Details

Keywords: Agribusiness; Globalization; Finance; Risk Management; Global Strategy; Value Creation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

April 1998 (Revised June 1998)
Supplement

Pioneer Hi-Bred International, Inc.: Supply Management (Addendum)

By: Francis Aguilar, Paul Clark and Xin Xi He

Addendum to case. View Details

Keywords: Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

November 1991
Case

Monsanto's March into Biotechnology (B)

By: Dorothy A. Leonard

Monsanto has yet to receive FDA approval for BST, a growth hormone for cows. Anti-BST groups have successfully lobbied Wisconsin and Minnesota, major milk producing states, to ban milk from BST-injected cows; the FDA has charged Monsanto with improperly promoting BST... View Details

Keywords: Animal-Based Agribusiness; Safety; Food; Governing Rules, Regulations, and Reforms; Law Enforcement; Conflict and Resolution; Research and Development; Technology; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Minnesota; Wisconsin

October 1998 (Revised December 1999)
Case

Gene Research, the Mapping of Life and the Global Economy

By: Ray A. Goldberg and Juan Enriquez-Cabot

A new firm is being created to speed up the process of mapping humans, animals, and plants by combining gene technology with rapid gene identification to improve the health and well being of the human population and the productivity of crops and animals. How does one... View Details

Keywords: Information Technology; Organizational Structure; Technological Innovation; Business Processes; Health Care and Treatment; Performance Productivity; Welfare; Agribusiness; Genetics; Science-Based Business; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

2013
Working Paper

How Does Risk Management Influence Production Decisions? Evidence from a Field Experiment

By: Shawn Cole, Xavier Gine and James Vickery

Weather is a key source of income risk, particularly in emerging market economies. This paper uses a randomized controlled trial involving a sample of Indian farmers to study how an innovative rainfall insurance product affects production decisions. We find that... View Details

Keywords: Risk Management; Production; Weather; Insurance; Emerging Markets; Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; India

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November 2010
Case

Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)

By: James K. Sebenius and Jason Cheng Qian

Esquel Group, leading manufacturer of quality shirts, sought to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. Seeking to secure a large supply of specialty cotton in an ethical and... View Details

Keywords: Contracts; Agreements and Arrangements; Corporate Social Responsibility and Impact; Leasing; Business and Community Relations; Business and Government Relations; Partners and Partnerships; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Hong Kong; Xinjiang Uygur Zizhiqu