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  • January 2024 (Revised February 2024)
  • Exercise

Travelogo: Understanding Customer Journeys

By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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  • September 2013
  • Case

Management Levels at Staples (A): Company and Organization (Abridged)

By: David A. Garvin
Abridged version of one of six cases that describe the roles and responsibilities of managers at each of the hierarchical levels of management within the U.S. Stores business unit of Staples, the world's largest office supply company. Together, the cases form a... View Details
Keywords: Strategy; Managerial Roles; Organizational Design; Management Practices and Processes; Job Design and Levels; Business Processes; Consumer Products Industry; United States
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  • 01 Dec 2004
  • News

One-on-One with William H. Donaldson

experienced. Why did the SEC override strong industry opposition and require mutual-fund boards to appoint independent chairmen? The commission felt, and I strongly agree, that there’s an unacceptable conflict of View Details
Keywords: Roger Thompson; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs
  • 22 Sep 2009
  • First Look

First Look: September 22

the mechanism of industry migration proposed in models like Duranton (2007). Shaping Online Consumer Choice by Partitioning the Web Authors:Jolie M. Martin and Michael I. Norton Publication:Psychology and... View Details
Keywords: Martha Lagace
  • 21 Feb 2007
  • Op-Ed

What a U.N. Partnership with Big Business Could Accomplish

The Case For Corporate Support There are many reasons why far-sighted executives should be interested in supporting the concept of a World Development Corporation. The idea that corporate legitimacy stems... View Details
Keywords: by George C. Lodge & Craig Wilson
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

putt and the remaining distance to the pin conditioned on missing. The first is modeled through a logistic regression, the second through a gamma regression. Both models fit the data well and provide interesting insights into the game.... View Details
  • September 2003 (Revised February 2005)
  • Case

Analyst Conflicts (A): Resolved?

By: Ashish Nanda
This case tracks the events leading to the April 2003 industry settlement on equity research in financial services companies. View Details
Keywords: Conflict of Interests; Law; Negotiation Deal; Financial Services Industry
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  • March 2009 (Revised June 2010)
  • Case

Neck & Neck: Leveraging the Club Neck Information

Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's apparel retailer Neck & Neck uses... View Details
Keywords: Customer Relationship Management; Profit; Knowledge Use and Leverage; Marketing; Consumer Behavior; Retail Industry
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  • 22 Oct 2014
  • Research & Ideas

An Economic Principle For Us All: Comparative Advantage

The first edition of A Concise Guide to Macroeconomics, by David A. Moss was published in 2007—just as one of the world's great economic downturns was taking off. The second edition has just been published,... View Details
Keywords: Re: David A. Moss
  • December 2015 (Revised September 2016)
  • Supplement

ANA (B)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
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  • 11 Aug 2015
  • Blog Post

From Britain to Boston: Two Years at HBS

Cross-registering - I took classes at HKS, HLS and with the economics department. These classes allowed me to explore subjects of interest to me. Taking these classes allowed me to make friends and... View Details
  • 2012
  • Chapter

Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM

By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
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  • September 2018
  • Article

Religious Shoppers Spend Less Money

By: Didem Kurt, J. Jeffrey Inman and Francesca Gino
Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects people’s non-religious routines. In the present research, we identify a frequent consumption activity that is influenced by religiosity:... View Details
Keywords: Religion; Spending; Consumer Behavior; Values and Beliefs
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  • 14 Jun 2011
  • First Look

First Look: June 14

  PublicationsThe Paradox of Excellence Authors:Thomas J. DeLong and Sara DeLong Publication:Harvard Business Review 89, no. 6 (June 2011) Abstract Why is it that so many smart, ambitious professionals are less productive and satisfied... View Details
Keywords: Sean Silverthorne
  • 28 Sep 2009
  • Research & Ideas

Improving Accountability at the World Bank

public involvement in different types of lending operations (i.e., project level participation) The participation policies/standards should include, for example: A predictable basis for including all parties that have a right or an View Details
Keywords: by Alnoor Ebrahim
  • 31 May 2011
  • First Look

First Look: May 31

and James WeberHarvard Business School Case 511-065 Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2008
  • First Look

First Look: February 5, 2008

Ostrovsky, and Schwarz. We prove that convergence occurs with probability 1, and we compute the expected time until convergence. Download the paper: http://www.hbs.edu/research/pdf/08-056.pdf Attracting Flows by Attracting Big Clients: Conflicts View Details
Keywords: Martha Lagace
  • 14 Feb 2005
  • Research & Ideas

The World in Your Palm?

As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an... View Details
Keywords: by Sean Silverthorne
  • June 2009
  • Article

How Concepts Affect Consumption

By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
Keywords: Spending; Marketing Communications; Consumer Behavior; Power and Influence
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  • Web

Harvard Business School Announces Latest RISE Fellows - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details