Publications

June 2009
Supplement

Sun Hydraulics: Leading in Tough Times (C) - Video

By: Linda A. Hill

Video of Tricia Fulton, Sun Hydraulic's CFO, visiting Linda hill's executive education class in March of 2009 View Details

Keywords: Leadership; Machinery and Machining; Consumer Products Industry; Florida

18 Feb 2021
Blog Post

Use Baker Library to Build a Target List

on the advertised job market, creating a target list allows you to be proactive and focused on industries and functions that interest and excite you. Custom target lists Baker librarians can assist you in creating a custom target list... View Details

06 Sep 2004
What Do You Think?

How Do We Prepare for a World Without Cheap Oil?

complemented by two major efforts to deal with the dilemma, at least in the U.S.—incentives to foster conservation and the development of alternative energy sources, particularly solar energy. Roberts observes that it isn't in anyone's... View Details

Keywords: by James Heskett

December 1979 (Revised October 1983)
Case

Fred Henderson

By: John P. Kotter

Focuses on the management style of Fred Henderson in the context of a relatively stable business environment within Xerox Corporation. To be contrasted with the case, Renn Zaphiropoulos and the videotape, A Day with Renn Zaphiropoulos (9-881-501), which are appropriate... View Details

Keywords: Situation or Environment; Management Style; Consumer Products Industry; Consumer Products Industry

2010
Working Paper

Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines

By: Benjamin Edelman and Duncan S. Gilchrist

In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details

Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology

Read Now

20 Nov 2012
First Look

First Look: November 20

rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are... View Details

Keywords: Sean Silverthorne

19 Jul 2012
Working Paper Summaries

Charitable Giving When Altruism and Similarity are Linked

Keywords: by Julio J. Rotemberg

December 2010
Case

Oral Rehydration Therapy

By: Nava Ashraf and Claire Qureshi

This case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy (ORT). ORT treated extreme dehydration caused by diarrhea, which was a leading... View Details

Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia

February 1995 (Revised July 1995)
Case

Antmobel (A)

In the midst of a sales slump brought on by a recession in Spain, Antmobel's managers are presented with an opportunity to sell a substantial quantity of furniture in Uzbekistan. Management must decide whether the order fits with the company's strategy, capabilities,... View Details

Keywords: Global Strategy; Growth and Development Strategy; Consumer Products Industry; Uzbekistan; Spain

May 2004 (Revised July 2004)
Case

Clarence Saunders: The Comeback King

By: Nitin Nohria and Bridget Gurtler

Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or... View Details

Keywords: Inflation and Deflation; Mission and Purpose; Business Processes; Leadership; Consumer Behavior; Leadership Style; Advertising; Customer Relationship Management; Customer Value and Value Chain; Order Taking and Fulfillment

Find at Harvard

12 May 2015
Blog Post

A Summer Internship in General Management

FIELD courses and wanted to build my understanding of the discipline. How did your summer internship change what you wanted to do in the long term? My summer internship opened my eyes up to the rising importance View Details

November 1981
Supplement

Corning Glass Works International, Part I, Interviews with Division Managers, Video

By: Christopher A. Bartlett and Michael Y. Yoshino

Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer).... View Details

Keywords: Globalized Firms and Management; Global Strategy; Consumer Products Industry

December 2005 (Revised July 2006)
Case

Bunge: Poised for Growth

By: David E. Bell and Mary L. Shelman

As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is... View Details

Keywords: Customer Focus and Relationships; Trade; Global Strategy; Leadership; Growth Management; Management Style; Demand and Consumers; Supply Chain; Integration; Technology; Agriculture and Agribusiness Industry; Biotechnology Industry; Asia; Europe

May 1995 (Revised May 1998)
Case

Negotiating the Right to Know: Rhone-Poulenc and Manchester, Texas (A-1)

By: Michael A. Wheeler

Rhone-Poulenc wished to acquire a new permit, but local residents who were concerned about health issues threatened to block the permit. View Details

Keywords: Health; Rights; Negotiation; Conflict of Interests; Social Issues; Chemical Industry; United States

Find at Harvard

18 Nov 2002
Research & Ideas

Enterprising Women—a History

Elizabeth Murray A panel of distinguished historians offered interesting perspectives on the evolution of entrepreneurial women in the U.S. The historians were asked to delve... View Details

Keywords: by Laura Linard

March 1996 (Revised February 2006)
Case

Arborite

Describes the competitive position of Arborite, a Canadian manufacturer of high-pressure laminates (HPL) (a product sold under the Formica name in the United States). Arborite's market share has slipped, and a new general manager must evaluate whether a change in... View Details

Keywords: Cost Accounting; Consumer Behavior; Manufacturing Industry; Canada

2002
Case

Dell Computer Corporation

By: Vijay Govindarajan and Julie Lang

The world's largest direct-selling computer company grew from its philosophy that customers know what they want and Dell can deliver it through custom assembly of outsourced components. Through a combination of financial and non-financial measures, Dell turned itself... View Details

Keywords: Marketing Strategy; Hardware; Customization and Personalization; Consumer Products Industry; Consumer Products Industry