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Show Results For
-
All HBS Web
(17,697)
- People (25)
- News (3,082)
- Research (12,175)
- Events (100)
- Multimedia (220)
- Faculty Publications (9,986)
Research: Investors Reward Companies That Talk Up Their Digital Initiatives
A study of how companies disclose their digital initiatives on earnings calls and written communications finds that more firms are using these technologies, that financial markets reward companies that disclose such initiatives, but that financial performance...
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- 12 Dec 2017
- Video
Devi Shetty_Strategies for Keeping Costs Low
- 12 Dec 2017
- Video
Devi Shetty_Requirements of Healthcare in Developing Countries
- October 2011
- Case
Patricia Gottesman at Crimson Hexagon
By: Lena G. Goldberg and Mary Beth Findlay
After successful capital raises and significant progress in gaining market acceptance of its tools for analyzing public opinion, Crimson Hexagon's CEO prepares to address the company's investors on the question of exit strategy.
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Keywords:
Corporate Strategy;
Strategic Planning;
Business and Shareholder Relations;
Business and Stakeholder Relations;
Policy;
Information Industry;
Web Services Industry
Goldberg, Lena G., and Mary Beth Findlay. "Patricia Gottesman at Crimson Hexagon." Harvard Business School Case 312-068, October 2011.
- December 2008 (Revised June 2009)
- Case
Ad Classification at Right Media
By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse...
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Keywords:
Digital Marketing;
Governing Rules, Regulations, and Reforms;
Policy;
Market Participation;
Standards;
Internet and the Web
Edelman, Benjamin. "Ad Classification at Right Media." Harvard Business School Case 909-032, December 2008. (Revised June 2009.) (request a courtesy copy.)
- Program
Managing Health Care Delivery
your organization's performance Identify and address gaps in your health care delivery organization Evaluate and create flexible strategies for ensuring more effective care Respond to new View Details
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
over the past decade, according to coauthor Amy Konary, senior vice president of the Subscribed Institute & Marketing Strategy at Zuora. Consider companies like the cloud storage provider Dropbox; Apple, which charges monthly for...
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- April 2022
- Article
AI Insurance: How Liability Insurance Can Drive the Responsible Adoption of Artificial Intelligence in Health Care
By: Ariel Dora Stern, Avi Goldfarb, Timo Minssen and W. Nicholson Price II
Despite enthusiasm about the potential to apply artificial intelligence (AI) to medicine and health care delivery, adoption remains tepid, even for the most compelling technologies. In this article, the authors focus on one set of challenges to AI adoption: those...
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Keywords:
Artificial Intelligence;
Medicine;
Health Care and Treatment;
Legal Liability;
Insurance;
Technology Adoption;
AI and Machine Learning
Stern, Ariel Dora, Avi Goldfarb, Timo Minssen, and W. Nicholson Price II. "AI Insurance: How Liability Insurance Can Drive the Responsible Adoption of Artificial Intelligence in Health Care." NEJM Catalyst Innovations in Care Delivery 3, no. 4 (April 2022).
- April 2001
- Case
Technology Legend in China, A
Describes the sources of Legend's surge to dominance of the Chinese computer market and the subsequent split of distribution and manufacturing into Digital China and Legend Computing.
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Keywords:
Organizational Change and Adaptation;
Production;
Distribution;
Competitive Strategy;
Computer Industry;
China
Rukstad, Michael G., Henry Chen, Zhiyong Qin, Greg Ye, and Zheng Yin. "Technology Legend in China, A." Harvard Business School Case 701-052, April 2001.
- 08 May 2012
- First Look
First Look: May 8
detailed panel dataset on supply relationships in the mobile telecommunications industry, we address the following questions: What factors contribute to a firm's ability to learn by supplying, and build technological View Details
Keywords:
Carmen Nobel
- November 2022
- Case
GE: A New Way Forward?
By: David J. Collis and Haisley Wert
One of the most iconic American companies, General Electric (GE) was founded in 1892 in New York state. Named among the original dozen companies on the Dow Jones index in 1896, it was the list’s most tenacious holdout, maintaining its “blue chip” stock status for over...
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Keywords:
Strategy;
GE;
Conglomerate;
Conglomerates;
Corporate Strategy;
Management;
History;
Leadership;
Problems and Challenges;
Change Management;
Transformation;
Strategic Planning;
Value Creation;
New York (state, US)
Collis, David J., and Haisley Wert. "GE: A New Way Forward?" Harvard Business School Case 723-373, November 2022.
- 07 Jan 2008
- Research & Ideas
Pursuing a Deadly Opportunity
There is a market for everything—even dead bodies. Medical students use cadavers to gain experience, and their future patients are better off for it. Traditionally, cadavers have been obtained through...
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- May 2009 (Revised October 2009)
- Case
Verne Global: Building a Green Data Center in Iceland
Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the...
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Keywords:
Buildings and Facilities;
Business Startups;
Marketing Strategy;
Product Marketing;
Sales;
Environmental Sustainability;
Pollutants;
Green Technology Industry;
Service Industry;
Iceland
Steenburgh, Thomas J., and Nnamdi Daniel Okike. "Verne Global: Building a Green Data Center in Iceland." Harvard Business School Case 509-063, May 2009. (Revised October 2009.)
- October 2004 (Revised March 2005)
- Case
Bright Dairy & Food Co., Ltd
By: David E. Bell and Hal Hogan
Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market?
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Keywords:
Distribution;
Marketing Strategy;
Growth and Development;
Public Ownership;
Emerging Markets;
Business Strategy;
Food and Beverage Industry;
China
Bell, David E., and Hal Hogan. "Bright Dairy & Food Co., Ltd." Harvard Business School Case 905-404, October 2004. (Revised March 2005.)
- Program
Senior Executive Leadership Program—Middle East
who can deliver value in a global context, drive new levels of innovation, and build accountable, high-performance organizations. Key Benefits The Senior Executive Leadership Program—Middle East prepares you to make the bold View Details
- July 1999
- Case
Restructuring General Motors North America (A): Pay-for-Performance
Presents the new pay-for-performance scheme adopted by General Motors (GM) in its 1999 reorganization of its sales and marketing organization. Once in operation, many administrative problems developed requiring a reconsideration of the scheme's basic architecture.
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Keywords:
Restructuring;
Compensation and Benefits;
Marketing;
Organizational Change and Adaptation;
Problems and Challenges;
Sales;
Auto Industry;
North America
Salter, Malcolm S. "Restructuring General Motors North America (A): Pay-for-Performance." Harvard Business School Case 800-027, July 1999.
- September 1994
- Case
BayFunds
By: Alvin J. Silk, Lisa Klein Pearo and Jamie Harper
In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by...
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Keywords:
Banks and Banking;
Marketing Strategy;
Brands and Branding;
Investment Funds;
Product Marketing;
Integration;
Financial Services Industry
Silk, Alvin J., Lisa Klein Pearo, and Jamie Harper. "BayFunds." Harvard Business School Case 595-031, September 1994.
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
the Triarc team used. In most corporations, brand marketing sounds like a form of warfare. Consumers are targeted, campaigns are planned, products are positioned and launched, waves of View Details
Caroline M. Elkins
Caroline Elkins is the Thomas Henry Carroll/Ford Foundation Professor of Business Administration in the Business, Government and International Economy unit at HBS. She is also Professor of History and of African and African American Studies at Harvard University, an... View Details
- October 2002 (Revised August 2007)
- Background Note
Entrepreneurial Marketing: Learning from High-Potential Ventures
Describes entrepreneurial marketing as both a mind-set and a process. Draws on some 30 business field cases and some 300 student projects that provide insight into what managers do in high-potential settings.
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Lassiter, Joseph B., III. "Entrepreneurial Marketing: Learning from High-Potential Ventures." Harvard Business School Background Note 803-036, October 2002. (Revised August 2007.)