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  • Research Summary

Agriculture

"Finding Missing Markets: Evidence from an Export Crop Adoption and Marketing Intervention in Kenya." (with Xavier Giné and Dean Karlan), American Journal of Agricultural... View Details

  • 10 Jun 2021
  • News

After 30 Years, ‘Crossing the Chasm’ Is Due For a Refresh

  • June 2021
  • Case

Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller
In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently.... View Details
Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Technology Industry; Auto Industry; Transportation Industry; Israel
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  • 13 Jul 2009
  • Research & Ideas

Diagnosing the Public Health Care Alternative

U.S. Senator) Tom Coburn (R-OK) argue against a government-run public market for health insurance. Reform must include incentives for entrepreneurship and innovation, which only a private View Details
Keywords: by Staff; Health
  • 25 Oct 2020
  • News

Google's founders have vanished as the company goes to war with Washington. It's yet another mess for Sundar Pichai to clean up.

  • October 2022
  • Exercise

Shanty Real Estate: Confidential Information for iBuyer 1

By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
Keywords: Algorithm; Decision Choices and Conditions; Decision Making; Measurement and Metrics; Market Timing
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  • October 2022
  • Exercise

Shanty Real Estate: Confidential Information for Homebuyer 3

By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
Keywords: Decision Choices and Conditions; Decision Making; Measurement and Metrics; Market Timing
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  • April 2022 (Revised April 2023)
  • Case

Highland Park Wood Co. (Abridged)

By: David E. Bell
A major home builder wishes to purchase lumber (Southern pine). The builder wants delivery in six months but prefers to lock-in the price near current rates. The lumber wholesaler must decide on a pricing and sourcing strategy. Examples include: 1) buy & hold, 2) wait... View Details
Keywords: Decision Choices and Conditions; Goods and Commodities; Futures and Commodity Futures; Price; Forest Products Industry; Construction Industry
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  • May–June 2024
  • Article

Should Your Brand Hire a Virtual Influencer?

By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan
Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity. View Details
Keywords: Social Media; AI and Machine Learning; Brands and Branding; Power and Influence
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  • Web

Placement - Doctoral

Career Success and HBS Career and Professional Development . Students on the Job Market Every year, the HBS Doctoral Programs produces an impressive list of students who are... View Details

    Beatriz Fernández

    Keywords: Food Service
    • November 2003 (Revised September 2008)
    • Case

    Circle Gastroenterology Products (A)

    By: Regina E. Herzlinger and James Weber
    A new, minimally invasive medical device has achieved only one-third of its budget. Was the problem one of marketing strategy, sales, reimbursement, and/or clinical trials? View Details
    Keywords: Health Testing and Trials; Marketing Strategy; Product Marketing; Sales; Medical Devices and Supplies Industry
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    • 09 Dec 2002
    • Research & Ideas

    Unilever—A Case Study

    animal feeds. In Europe, its food business spanned all stages of the industry, from fishing fleets to retail shops. Among its range of ancillary services were shipping, paper, packaging, plastics, and View Details
    Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
    • 03 Mar 2014
    • News

    Farewell Sochi

    • April 1986 (Revised May 1989)
    • Case

    Alloy Rods Corp.

    By: Frank V. Cespedes
    In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most... View Details
    Keywords: Leveraged Buyouts; Business Strategy; Business or Company Management; Financial Strategy; Marketing Strategy; Marketing Channels; Product Development
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    • 05 Feb 2020
    • Video

    Eva Muraya

    Eva Muraya describes the challenges she faced launching Kenya-based Brand Strategy and Design, an advertising and marketing start-up, emphasizing the importance of patience amidst on-going cash... View Details
    • Web

    Featured Topics - Faculty & Research

    History Case Method Project Creating Emerging Markets Digital Data Design Institute at Harvard Entrepreneurship Global Health Care Impact Investments Impact-Weighted Accounts Institute for Business in Global Society Institute for Strategy... View Details
    • 04 Feb 2002
    • Research & Ideas

    How a Juicy Brand Came Back to Life

    the Triarc team used. In most corporations, brand marketing sounds like a form of warfare. Consumers are targeted, campaigns are planned, products are positioned and launched, waves of View Details
    Keywords: by John Deighton; Food & Beverage
    • 12 Dec 2017
    • Video

    Devi Shetty_Financing Heart Surgeries

    • 2021
    • Working Paper

    The Business of K-12 Education in China

    By: Geoffrey Jones and Yuhai Wu
    This working paper examines the evolution of K-12 education in China, especially between 1985 and the present day, drawing extensive interviews with participants in the educational sector. China has been hugely successful in reaching almost 100 percent literacy,... View Details
    Keywords: K-12 Education; China; Real Estate; Early Childhood Education; Performance Evaluation; Teaching; Governing Rules, Regulations, and Reforms; Personal Development and Career; Social Issues; Nonprofit Organizations; Private Sector; Education Industry; Real Estate Industry; China
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