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Show Results For
-
All HBS Web
(13,832)
- People (57)
- News (2,203)
- Research (9,169)
- Events (19)
- Multimedia (362)
- Faculty Publications (7,518)
- July 2016 (Revised October 2016)
- Case
Entrepreneurial Sales and Marketing Vignettes
By: Mark Roberge and Frank Cespedes
Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and...
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Keywords:
Entrepreneurial Marketing;
Entrepreneurial Sales;
Business Startups;
Talent;
Talent Management;
Growth Management;
Marketing Communications;
Social Marketing;
Salesforce Management;
Pricing;
Sales;
Marketing
Roberge, Mark, and Frank Cespedes. "Entrepreneurial Sales and Marketing Vignettes." Harvard Business School Case 817-010, July 2016. (Revised October 2016.)
- March 2015
- Case
MELF and Business Culture in the Twin Cities (A)
By: Clayton S. Rose and David Lane
Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the...
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Rose, Clayton S., and David Lane. "MELF and Business Culture in the Twin Cities (A)." Harvard Business School Case 315-078, March 2015.
- June 2014
- Teaching Note
Andreessen Horowitz
By: Thomas Eisenmann
Andreessen Horowitz (a16z), a venture capital firm launched in 2009, has quickly broken into the VC industry's top ranks, in terms of its ability to invest in Silicon Valley's most promising startups. The case recounts the firm's history; describes its co-founders'...
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- April 1995 (Revised April 1995)
- Case
Pillsbury: Customer Driven Reengineering
By: Robert S. Kaplan
Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to...
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Keywords:
Organizational Change and Adaptation;
Production;
Cost Management;
Activity Based Costing and Management;
Customer Value and Value Chain;
Food and Beverage Industry
Kaplan, Robert S. "Pillsbury: Customer Driven Reengineering." Harvard Business School Case 195-144, April 1995. (Revised April 1995.)
- December 2013 (Revised August 2015)
- Case
Viva Macau (A)
By: Dante Roscini and G. A. Donovan
A fast-growing Macau-based airline backed by private US investors faces a dramatic expropriation in the wake of the first change of head of government since the former Portuguese colony became a Special Administrative Region of China. The case allows students to...
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Keywords:
Risk Management;
Air Transportation;
Ownership;
Foreign Direct Investment;
Government and Politics;
Emerging Markets;
Venture Capital;
China;
Macau
Roscini, Dante, and G. A. Donovan. "Viva Macau (A)." Harvard Business School Case 714-024, December 2013. (Revised August 2015.)
- January 2013 (Revised October 2015)
- Case
Pittsburgh
By: Eric Werker, Meg Rithmire, Benjamin Kennedy and Andrew Knauer
The case narrates the development of Pittsburgh from the 1940s to 2012. It analyzes the collapse of the steel industry in the early 1980s, the city's subsequent decline, and the city's later re-emergence as a hub for higher education, the tech sector, and the...
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Keywords:
Google;
Population;
City Growth;
Shale;
PNC;
Tom Murphy;
Luke Ravenstahl;
Public-private Partnership;
Tax Increment Financing;
Brownfields;
Renaissance;
Industry Clusters;
Industry Growth;
City;
Business and Government Relations;
Taxation;
Philanthropy and Charitable Giving;
Nonprofit Organizations;
Higher Education;
Technology Industry;
Health Industry;
Steel Industry;
Education Industry;
Pittsburgh
Werker, Eric, Meg Rithmire, Benjamin Kennedy, and Andrew Knauer. "Pittsburgh." Harvard Business School Case 713-035, January 2013. (Revised October 2015.)
- March 2011
- Case
Padraig O'Ceidigh and Aer Arann: Building a Business in the Context of a Life
By: Janet J. Kraus and Shirley Spence
In April 2010, the eruption of a volcano wreaked havoc in the airline industry and placed Aer Arann on the bring of liquidation. For founder, sole owner and chairman Padraig O'Ceidigh, the airline has been a personal as well as business passion. The case provides a...
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Keywords:
Natural Disasters;
Crisis Management;
Air Transportation;
Entrepreneurship;
Management Teams;
Business or Company Management;
Success;
Decision Making;
Air Transportation Industry;
Republic of Ireland
Kraus, Janet J., and Shirley Spence. "Padraig O'Ceidigh and Aer Arann: Building a Business in the Context of a Life." Harvard Business School Case 811-072, March 2011.
- September 1991 (Revised March 2005)
- Case
WPP Group and Its Acquisitions
By: William J. Bruns Jr.
WPP Group acquired J. Walter Thompson and Ogilvy & Mather, paying high premiums in relation to earnings. In each acquisition the goodwill acquired was immediately charged off against owners' equity. Then, WPP Group established a value for the brand names of the two...
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Keywords:
Goodwill Accounting;
Accounting;
Brands and Branding;
Product Positioning;
Market Transactions;
Equity;
Private Equity;
Relationships;
Mergers and Acquisitions;
Management Style;
Consumer Products Industry;
United States;
United Kingdom
Bruns, William J., Jr. "WPP Group and Its Acquisitions." Harvard Business School Case 192-038, September 1991. (Revised March 2005.)
- December 2004 (Revised February 2005)
- Case
Exporting Spanish Olive Oil to the U.S. Market
By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He...
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Keywords:
Plant-Based Agribusiness;
Trade;
Goods and Commodities;
Demand and Consumers;
Supply and Industry;
Brands and Branding;
Decisions;
Customization and Personalization;
Product Design;
Product Development;
Marketing Strategy;
Product Marketing;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Spain;
United States;
Italy
- November 2003 (Revised June 2004)
- Background Note
China's Telecommunications Sector
By: Richard L. Nolan and Stephen P. Bradley
In mid-2003, China was the fastest-growing telecom market. Telecom subscribers are estimated at 472 million. With the size and growth of telecom, China is a hot spot for new telecom and IT technologies. Furthermore, China's sheer market power provides a strong position...
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Keywords:
Globalized Markets and Industries;
Technological Innovation;
Policy;
Decision Choices and Conditions;
Competition;
Telecommunications Industry;
China
Nolan, Richard L., and Stephen P. Bradley. "China's Telecommunications Sector." Harvard Business School Background Note 904-416, November 2003. (Revised June 2004.)
- July 1987 (Revised October 1995)
- Case
Phillips 66: Controlling a Company Through Crisis
The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of...
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Keywords:
Restructuring;
Information Management;
Governance Controls;
Organizational Design;
Crisis Management;
Communication;
Management Teams;
Growth Management;
Mining Industry;
Energy Industry;
United States
Applegate, Lynda M. "Phillips 66: Controlling a Company Through Crisis." Harvard Business School Case 189-006, July 1987. (Revised October 1995.)
- June 2003 (Revised June 2003)
- Background Note
M & A Legal Context: Basic Framework for Corporate Governance
By: Carliss Y. Baldwin, Constance E. Bagley and James Quinn
Students are introduced to the basic framework for corporate governance. Begins by describing the complex role of the modern corporation, then proceeds by discussing the fiduciary duties to which a board of trustees is bound (duty of care, duty of loyalty, etc.), and...
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Baldwin, Carliss Y., Constance E. Bagley, and James Quinn. "M & A Legal Context: Basic Framework for Corporate Governance." Harvard Business School Background Note 803-200, June 2003. (Revised June 2003.)
- May 2003 (Revised June 2003)
- Case
Revitalizing Philips (A)
Philips is a major science-based multinational that has been restructuring since the early 1970s. This case provides an historical perspective on earlier efforts as well as a detailed description of the one pursued under Cor Boonstra, CEO from 1996 to 2001, that...
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Ghemawat, Pankaj, and Pedro Nueno. "Revitalizing Philips (A)." Harvard Business School Case 703-501, May 2003. (Revised June 2003.)
- March 2001
- Case
Yvette Hyater-Adams and Terry Larsen at CoreStates Financial Corp.
By: David A. Thomas, Nancie Zane PHD and Emily Heaphy
Yvette Hyater-Adams, senior VP of CoreStates Bank, and CEO Terry Larsen reflect on their five-year mentor-protege relationship. They describe how building a relationship across both race and gender was challenging and ultimately highly rewarding. Their relationship...
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Keywords:
Race;
Gender;
Organizational Change and Adaptation;
Change Management;
Management Teams;
Relationships;
Banking Industry
Thomas, David A., Nancie Zane PHD, and Emily Heaphy. "Yvette Hyater-Adams and Terry Larsen at CoreStates Financial Corp." Harvard Business School Case 401-023, March 2001.
- November 2000 (Revised April 2001)
- Case
CMR Enterprises
By: Das Narayandas and Mary N. Caravella
Sam Marcus recently purchased a small cabinet-making company, and is looking for dramatic growth. The company competes in commercial and residential construction markets; shortly after the acquisition, the company gains a large new residential customer. The case traces...
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Keywords:
Acquisition;
Customer Relationship Management;
Entrepreneurship;
Leadership;
Marketing Strategy;
Performance Evaluation;
Relationships;
Segmentation;
Construction Industry
Narayandas, Das, and Mary N. Caravella. "CMR Enterprises." Harvard Business School Case 501-012, November 2000. (Revised April 2001.)
- August 2000 (Revised January 2001)
- Background Note
Asset Reporting
By: Paul M. Healy and Preeti Choudhary
Using historical cost and conservatism to identify and value assets, this case explains the criteria for asset reporting in straightforward situations and then examines scenarios where implementing the criteria for recognition and valuation of assets is conceptually...
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Healy, Paul M., and Preeti Choudhary. "Asset Reporting." Harvard Business School Background Note 101-014, August 2000. (Revised January 2001.)
- October 1997
- Case
L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude
By: Robert J. Dolan
L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United...
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Keywords:
Problems and Challenges;
Marketing Strategy;
Brands and Branding;
Globalization;
Beauty and Cosmetics Industry;
Retail Industry;
France;
United States
Dolan, Robert J. "L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude." Harvard Business School Case 598-056, October 1997.
- July 1983 (Revised March 1992)
- Case
Acton-Burnett, Inc. (A)
Describes the formation, selection, and experience of a task force with multi-departmental membership. The problems faced by the task force leader raise issues concerning the selection of members for a task force, who does the selecting, the establishment of group...
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Isenberg, Daniel J. "Acton-Burnett, Inc. (A)." Harvard Business School Case 484-005, July 1983. (Revised March 1992.)
- August 1975 (Revised July 1993)
- Case
Acton-Burnett, Inc.
By: John J. Gabarro
Describes the formation, selection, and experience of a task force with multidepartmental membership. The problems faced by the task force leader at the end of the case raise issues of who does the selection; the establishment of group norms, values, and goals; the...
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Gabarro, John J. "Acton-Burnett, Inc." Harvard Business School Case 476-018, August 1975. (Revised July 1993.)
- October 1997 (Revised March 1998)
- Case
Komatsu Ltd.: Project G's Globalization
This case describes the major strategic and organizational transformation at Komatsu aimed at changing it from a Japan-based producer of construction equipment to a truly global company with the ability to leverage its groupwide portfolio of resources and capabilities...
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Keywords:
Change Management;
Construction;
Asset Pricing;
Investment Portfolio;
Global Strategy;
Leadership;
Resource Allocation;
Risk Management;
Expansion;
Manufacturing Industry;
Japan
Bartlett, Christopher A. "Komatsu Ltd.: Project G's Globalization." Harvard Business School Case 398-016, October 1997. (Revised March 1998.)