Publications

September 2009 (Revised September 2009)
Case

The Termination of U.S. Auto Dealerships in 2009

By: Das Narayandas, Kerry Herman and Sarah Morton

The case chronicles the sudden termination of many U.S. autodealers in the wake of the economic crisis in the fall of 2008. View Details

Keywords: Business Exit or Shutdown; Financial Crisis; Marketing; Distribution; Sales; Auto Industry; United States

Find at Harvard

Profile

Claire Freidman

Why was earning your MBA at HBS important to you? Prior to business school, I spent five years working in finance. My clients were entertainment companies and I knew I wanted to switch careers and work on the operations or strategic side... View Details

Keywords: Entertainment / Media; Investment Management / Hedge Fund; Technology

Profile

Philipp Schäelli

Why was earning your MBA at HBS important to you? I wanted to do an MBA for three main reasons: 1) Making the next step in my career, 2) Broaden my academic footing and 3) Expand my network of friends that follow a business career. From... View Details

Keywords: Venture Capital / Private Equity; Financial Services

September 2016
Case

Generali: Paving the Way for CEE Expansion

By: Dante Roscini and Emer Maloney

Generali was one of Italy’s largest companies and one of Europe’s largest insurers and had for decades been at the center of the web of cross-shareholding that has characterized the opaque brand of old Italian capitalism. This bred sub-par returns while serving to... View Details

Keywords: Joint Ventures; Transformation; Insurance; Emerging Markets; Negotiation Deal; Business and Shareholder Relations; Expansion; Business Strategy; Insurance Industry; Italy; Europe

October 2022
Supplement

Single Earth: Science White Paper Supplement

By: Rembrand Koning and Emer Moloney

Science White Paper prepared by Single.Earth to give an overview of the models and solutions it has developed. View Details

Keywords: Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia

August 2001 (Revised April 2005)
Case

Surface Logix

By: Joseph B. Lassiter III, Michael J. Roberts and Kim Slack

Describes a start-up in the field of nano technology--very small physical structures measured in the billionths of a meter. The company, Surface Logix, has assembled a portfolio of intellectual property and completed some of the R&D work required to develop actual... View Details

Keywords: Business Startups; Research and Development; Marketing Strategy; Product Marketing; Product Development; Intellectual Property; Investment Portfolio

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

January 2003 (Revised July 2006)
Exercise

Travelexis.com Role for Jackie Hoff from Travelexis.com

By: Kathleen L. McGinn and Nicole Nasser

Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details

Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry

January 2003 (Revised July 2006)
Exercise

Travelexis.com Role for Pat Young from SCOUT

By: Kathleen L. McGinn and Nicole Nasser

Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise is consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details

Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

business world. At that time, predictive analytics had been applied to the continuing maintenance of everything from CAT scan machines produced by GE to elevators made by Otis. It enabled these firms to sell "up time" rather... View Details

Keywords: by James Heskett

Feb 21 2017
Testimonial

Reaching the Next Level

01 Apr 2001
News

Beyond the Rim: New Paths to Success in Asia

infrastructure in the world. What are the implications for their ability to leapfrog content and technical developments in this sector in the United States? Internet development in China. Online marketing and consumer behavior in South... View Details

Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services

September 2010 (Revised April 2013)
Case

Gazelle in 2012

By: Andrei Hagiu and James Weber

Gazelle has pioneered a reCommerce intermediation model: it buys used electronics from consumers and resells them on eBay or to wholesalers. Going forward, its two main strategic challenges are 1) deciding how much to rely on partnerships with large retailers for... View Details

Keywords: Business Model; Growth and Development Strategy; Markets; Two-Sided Platforms; Partners and Partnerships; Business Strategy; Retail Industry; Service Industry

October 1995 (Revised January 1998)
Case

Cybersmith

Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as... View Details

Keywords: Marketing Strategy; Joint Ventures; Consumer Behavior; Product Marketing; Innovation and Invention; Retail Industry; Cambridge